Senior Director of Shopper Marketing - Bel US job in New York
Share
Tweet
LinkedIn
New York, New York - NY BEL
| Job Ref: | 53221 |
| Employer: | BEL |
| Category: | General Marketing |
| Salary and Benefits: | USD 215,000.00 - 225,000.00 per year |
Location | |
| State: | New York - NY |
| City: | New York |
| Map: | United States, New York , New York (Show on map) |
Description | |
|
At Bel, we are not just a company-we are a company on a Mission, built on 160 years of bold innovation, family values, and a commitment to social purpose. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, our snacking solutions bring more than joy; they want to serve as a force for good. Our U.S. Mission? To help close the critical 80% nutrition gap by making it easier for Americans to eat more fruits, veggies, and dairy as part of their daily lives.
#IWorkForAllForGood
Job Description Summary The Senior Director of Shopper Marketing is a pivotal strategic leader at Bel US, responsible for connecting brand strategies with comprehensive omni-channel shopper marketing initiatives across both traditional retail and e-commerce platforms. This role is accountable for developing and executing end-to-end holistic shopper strategies, driving impactful retail activations, overseeing trade conversion processes, and influencing retail media plans. The ultimate goal is to ensure that Bel US brands win at the moments of shopper consideration and purchase across all channels: retail, e-commerce and out-of-home. As the senior-most leader in the function, this person will help define the future vision of Shopper Marketing at Bel-balancing the fundamentals of traditional shopper marketing with the rapidly evolving needs of e-commerce, digital retail, AI-enabled MarTech that now shape the shopper journey. This leader will guide teams, agency partners, and cross-functional stakeholders through a meaningful transformation-shifting the organization toward more data-driven, tech-fluent, agile ways of working. They will establish a clear calendar of activations, best-in-class content and activations, and be responsible for translating brand strategies into shopper programs and content that drives growth. This position has dual reporting lines to the Chief Marketing Officers for both the US Cheese and US squeeZ business units and as this role will support both categories, travel is required about once a month or as needed to the other location. This leader must be data-driven and demonstrate agility to adapt in a fast-moving context and be able to determine priorities and build alignment among stakeholders. Key Responsibilities: Shopper Strategy Leadership
Retailer Activation & Trade Integration
Retail Media & MarTech Leadership
E-commerce Thought Leadership
Data, Insights & Analytics
Team Leadership & Change Management
Qualifications and Competencies:
Preferred
What Success Looks Like inthe first 12-18 months, this leader will:
Working Conditions Work is performed largely in a hybrid office environment. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Occasional travel may be required. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Acknowledgement This job description describes the general nature and level of work performed by employee assigned to this position. It does not state or imply that these are the only duties and responsibilities assigned to the job. The employee may be required to perform other job-related duties as requested by management. All requirements are subject to change over time and to possible modifications to reasonably accommodate individuals with a disability Total Rewards
Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand's policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions. Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call 312-462-1500. If you think that this job is for you, please click now on the button "Apply". | |
ref: (53221) 1 hour ago
Back to search results
