VP of Marketing, Integrated and Growth job in New York
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New York, New York - NY Faherty Brand
| Job Ref: | 4988215007 |
| Employer: | Faherty Brand |
| Category: | Growth Marketing |
| Salary and Benefits: | USD 225,000.00 - 250,000.00 per year |
Location | |
| State: | New York - NY |
| City: | New York |
| Map: | United States, New York , New York (Show on map) |
Description | |
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Is this job for you?
Faherty is seeking a strategic, commercially-minded VP of Marketing to lead our integrated marketing engine and drive measurable growth across all channels. Reporting to the EVP of Marketing, you'll serve as the operational backbone of our marketing organization-connecting creative vision to business outcomes, brand storytelling to conversion, and seasonal strategy to sell-through. This role sits at the intersection of art and science. You'll oversee two critical areas: Integrated Marketing (go-to-market orchestration, channel management, retail/wholesale marketing, forecasting, and product strategy) and Growth Marketing (P&L ownership for e-commerce, tech stack management, $16M paid media budget, and website conversion optimization). You'll bring structure and analytical rigor to a creative, founder-led culture-translating brand energy into measurable commercial impact while preserving what makes Faherty special. What you'll do: Integrated Marketing: The Go-to-Market Conductor
Growth Marketing: Performance, Conversion & Commercial Impact
Cross-Functional Leadership & Team Development
What you'll have:
We aim to pay competitively for our size and industry. The base salary range for this position is $225,000 - $250,000 USD, but we will consider location, skill level and experience to determine the final offer. Why us you ask!
If you are a California resident, please review the additional privacy disclosures available in our Privacy Policy, which provides a summary of how we collect, use, disclose, and share personal information about you and explain your rights under the California Privacy Rights Act ("CPRA") in our Notice to California Residents. A bit about us: Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear. We feel a deep responsibility to do things differently: to promise comfort without compromising quality. To hold ourselves to a higher standard with a lower environmental impact. To leave the world a better place than we found it. We recognize the impact the fashion industry has on the world, and we're dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we're committed to supporting people and organizations doing work that we believe in. Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship. To work side-by-side in a collaborative, energetic, and creative environment every day, like the family we are. We welcome everyone - and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few. We strive to lead consciously, bravely, and inclusively - and to reflect those values in our work. Employees should embody the five core values of the Faherty team:
Remain compassionate. Stay focused. Seek joy. Let's make the world a better place! | |
ref: (4988215007) 12 days ago
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