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Head of Brand PR, Lifestyle job in New York

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New York, New York - NY Hyatt Lifestyle Group New York Hub

Job Ref:	NEW014933
Employer:	Hyatt Lifestyle Group New York Hub
Category:	Brand Marketing
Job Type:	Full Time
Location
State:	New York - NY
City:	New York
Map:	United States, New York , New York (Show on map)
Description
The Opportunity The Lifestyle Group at Hyatt is seeking a passionate and detail-oriented Head of PR to join our dynamic team. This position is responsible for driving all PR strategies for the Lifestyle brand portfolio, specifically Standard, Standard X, Thompson, Dream and Andaz. This position is responsible for fully integrating public relations into each brand's overall consumer marketing plans and communications objectives ensuring programs drive consumer action as well as brand distinction and leverage the power of The Lifestyle Group portfolio of brands. Who We Are At Hyatt, our ambition is bold: to be the most responsive, most innovative, and best-performing company in hospitality. Within that vision, The Lifestyle Group stands apart-anchored in design that resonates, cultural relevance that inspires, and guest experiences that cannot be found anywhere else. The Lifestyle Group is more than a collection of hotels-it's a movement within hospitality. We are building an organization that is more agile, more accountable, and more inspiring, anchored by our commitment to colleagues, guests, and owners alike. Here, you'll help write the next chapter of hospitality-one defined by cultural relevance, brand integrity, and transformative experiences. Why Now? This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception. How We Care for Our People Our purpose sets us apart-to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We're proud to have earned a place on Fortune's prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong. We're proud to offer exceptional corporate benefits which include: Annual allotment of free hotel stays at Hyatt hotels globally Work-life benefits including well-being initiatives such as a complimentary Headspace subscription A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption Paid Time Off, Medical, Dental, Vision, 401K with company match Who You Are As our ideal candidate, you understand the power and purpose of our Culture of Care and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Well-being. You enjoy working with others, are results-driven, and are looking for a variety of opportunities to develop personally and professionally. Key Responsibilities: Collaborate with PR agencies to plan monthly, quarterly, and yearly cultural moments for our hotels, ensuring alignment with brand principles in collaboration with the Global Head of Marketing and Culture. Oversee the work of hotels and local PR agencies, setting priorities in partnership with Lifestyle's Director of Marketing & Culture. Ensure agencies follow our cultural calendar and property-specific needs to maintain momentum, especially as many of our hotels are well-established. Be in incessant touch with lifestyle, fashion, design, business, real estate, travel press for timely news hooks. Manage the onboarding and oversight of PR agencies for new properties, handling everything from press strategy to influencer partnerships and opening events. For example, managing the new hotel openings requires intensive involvement for the first six months, including weekly strategy calls and partnerships. Ensure consistent, impactful, and culture-defining work across brand campaigns, product launches, daily brand execution, and meaningful partnerships that reinforce our identity. Own and lead strategy for various partnerships and communications while working in lockstep with marketing team across organic social media, editorial platforms, brand activations, influencer marketing. Develop and implement a 360° PR and communications strategy for the Lifestyle portfolio by executing innovative, non-traditional tactics to drive media coverage across travel, culinary, lifestyle, business, and tech; collaborate with corporate, ownership, and property teams on integrated communications plans; pitch compelling story angles to generate brand awareness, bookings, and revenue; lead publicity efforts for international openings, cultural and art events, and global fashion weeks; secure media placements, awards, and speaking opportunities for the brand and executives; work with hotels to ideate activations and pop-ups through brand programming; and monitor trends to identify timely opportunities for coverage. Lead brand storytelling and public relations for all brands within scope of role, managing influencer programs, collaborating with the marketing team on consumer-facing campaigns (e.g., Thanksgiving/Black Friday), and supporting select property-level PR efforts targeting key publications. Media pitching to secure key placements in multiple verticals. Facilitate all media requests and manage press inbox Connect, maintain, and build relationships with media, KOL, and potential partners. Conduct and organize press conferences, media interviews, broadcasts opportunities, FAM trips, and media visits. Develop press releases, fact sheets, media statements, briefing documents, FAQs, and talking points. Work with the property PR teams to develop KPI measurement and reporting processes to assess and share results on a regular basis. Monitor and measure team and company success using tools and resources available and deliver goals and metrics on a timely basis to senior management. Manage agencies with key performance indicators relating to all marketing and PR activities, promotions, and campaigns, and produce performance reports for all key stakeholders. Aware of media events and activities of competitors and trends and share with team members. Conduct analysis and prepare detailed budgets recommendations for pre-opening projects, ensuring alignment with budget forecasts. Develop and secure strategic partnerships for brand pillar moments-events and collaborations that draw significant attention on both a national and global scale. Responsible for the phases of these initiatives: strategy, execution, and post-event follow-up to ensure they reach the right audience and secure media coverage. Major events include: New York Fashion Week, London Fashion Week, Art Basel (Miami), Frieze (New York & London), Design Week (New York), Met Gala (New York), Salone del Mobile (Milan), Pride (Global), Women's Month, etc

ref: (NEW014933) 16 days ago

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