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Director - Corporate Marketing job in Englewood Cliffs

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Englewood Cliffs, New Jersey - NJ Samsung Electronics Co., Ltd.

Job Ref:	R113391
Employer:	Samsung Electronics Co., Ltd.
Category:	General Marketing
Salary and Benefits:	USD 205,000.00 - 242,000.00 per year
Location
State:	New Jersey - NJ
City:	Englewood Cliffs
Map:	United States, New Jersey , Englewood Cliffs (Show on map)
Description
Position Summary Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We've grown into one of THE most recognized global brands. We consider ourselves "relentless pioneers" that push boundaries and defy barriers. The company pushes beyond the limits of today's technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA's ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations. People \| Excellence \| Change \| Integrity \| Co-Prosperity The purpose of the Director CRM position is to direct the governance of the SEA CRM COE by 1) providing guidance for CRM best practices to stakeholders 2) driving the setting and monitoring of CRM targets 3) ensuring that CRM campaigns across all SEA are planned according to SEA guidelines 4) facilitating resolution when competing goals create inter-divisional conflicts within CRM (i.e. audience prioritization). Role and Responsibilities Role & Responsibilities Oversee CRM Governance team responsible for ensuring coordinated CRM campaigns across SEA that are compliant with standards and protocols. Organize quarterly and annual workshops focused on providing program performance updates and roadmaps with a growth mindset. Bring thought-leadership based on deep analysis of the SEA CRM program as well as a thorough understanding of industry trends and best practices. Develop educational topics and presentations to share with Marketing leadership. Set expectations with LOBs for annual CRM targets, and provide guidance and suggestions for closing gaps when targets are at risk of being missed. Establish key criteria for determining "Best Practices" and ensure proper testing methodology is used when documenting results. Identify new opportunities for B2B CRM to develop and/or grow key customer segments. Add a B2B CRM Playbook to the current B2C version. Create a new B2B CRM COE, including governance council, target setting, and planning process. Direct implementation of new initiatives to improve CRM performance, including Ai for automated decisioning and content generation, and pre-deployment campaign auditing Skills and Qualifications Minimum Qualifications Bachelor's degree with experience Master's degree is preferred. 8-10 years with CRM Marketing, including campaign strategy, segmentation and performance management Knowledge of CRM systems and databases, including Adobe, Movable Ink, SMS and Web Notification platforms Team-first leader who can leverage data and technology to inspire the organization An iterative thinker who can challenge the status quo via data. Process-orientation to enable scale Consummate collaborator committed to communication excellence The salary range for this role, for candidates based in NYC is expected to be between $205,000 and $242,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. #LI-HM1 Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/ Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/ * Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here. At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities. * Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law. Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

ref: (R113391) 16 days ago

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