VP Customer Relationship Marketing job
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Pennsylvania - PA Highmark Health
| Job Ref: | J274981 |
| Employer: | Highmark Health |
| Category: | General Marketing |
| Job Type: | Full Time |
| Salary and Benefits: | USD 170,000.00 - 363,100.00 per year |
Location | |
| State: | Pennsylvania - PA |
| Map: | United States, Pennsylvania (Show on map) |
Description | |
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Company :
Highmark Health Job Description : Job Summary: The Vice President of Customer Relationship Marketing (CRM) is a pivotal leadership role responsible for elevating member and patient activation, engagement, and retention across Highmark Health's diverse portfolio of businesses, including Highmark Health Plan, Allegheny Health Network (AHN), and diversified businesses like United Concordia Dental. This strategic leader will define, implement, and optimize a sophisticated, data-driven CRM strategy that leverages personalized, multi-channel engagement to improve health outcomes, enhance customer satisfaction, and ultimately reduce the total cost of care. Leading a team of CRM strategists, campaign operators, and developers, the VP of CRM will drive the evolution of Highmark Health's customer engagement capabilities, transforming how we connect with members and patients at critical moments in their health journey. This role also leads a CRM operations function with primary accountability for the constant care and feeding of campaign performance and optimization, as well as ensuring robust data collection, curation, and hygiene in close partnership with enterprise data operations and analytics. Essential Responsibilities:
EXPERIENCE Required
Skills:
EDUCATION Required
Preferred
LICENSES or CERTIFICATIONS Required
Preferred
Language (Other than English): None Travel Required: 0 - 25% PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS Position Type Office-Based or Remote Position Physical work site required Yes Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job. Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies. As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company's Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee's responsibility to comply with the company's Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements. Pay Range Minimum: $170,000.00 Pay Range Maximum: $363,100.00 Base pay is determined by a variety of factors including a candidate's qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets. Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law. We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below. For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.org California Consumer Privacy Act Employees, Contractors, and Applicants Notice | |
ref: (J274981) 43 days ago
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