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Associate Director, Growth Marketing job in Palo Alto

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Palo Alto, California - CA Jerry Insurance Agency, LLC

Job Ref:	Re373dHY60kk
Employer:	Jerry Insurance Agency, LLC
Category:	Growth Marketing
Job Type:	Full Time
Salary and Benefits:	USD 180,000.00 - 215,000.00 per year
Location
State:	California - CA
City:	Palo Alto
Map:	United States, California , Palo Alto (Show on map)
Description
Why should you join Jerry.ai? Join a pre-IPO startup with capital, traction and runway ($240M funded \| 40X revenue growth in 4 years \| $2T market size) Work closely with brilliant leaders and teammates from companies like McKinsey, BCG, Bain, Nvidia, Better, Amazon, etc. Disrupt a massive market and take us to a $5B business in the next few years Be immersed in a talent-dense environment and greatly accelerate your career growth Launch new marketing channels from 0 to 1, scale other existing channels from 1 to 100! About the opportunity: At Jerry.ai, we are redefining and radically improving how people manage owning a car, one of their most expensive and time-consuming assets. Backed by artificial intelligence and machine learning, Jerry.ai simplifies and automates owning and maintaining a car while providing personalized services for all car owners' needs. We spend every day innovating and improving our AI-powered app to provide the best possible experience for our customers. We are the #1 rated and most downloaded app in our category with a 4.7 star rating in the App Store. We have more than 5 million customers - and we're just getting started. With significant progress across various aspects of our product, we are prioritizing customer acquisition and profitable growth as our top objectives for the coming years. Our growth team (product & marketing) is directly responsible for Jerry.ai's most critical initiative - achieving high double-digit growth - by driving customer acquisition through strategic and innovative approaches. To achieve this, we're expanding our Growth team and hiring an Associate Director, Growth Marketing to drive scalable customer acquisition through paid marketing. You will begin by owning our Google portfolio - Search, Demand Gen, UAC, and YouTube - a set of fast-growing channels where we've built meaningful traction in under a year and still have substantial room to scale. As the company grows, you'll have the opportunity to broaden your channel ownership and expand your influence, shaping your own path at Jerry.ai. This role offers substantial career growth opportunities, resources, and CEO visibility. You will work directly with the VP of Growth (Product & Marketing) and the executive team to build, optimize, and scale high-impact growth initiatives. Initially, this position is a hands-on individual contributor role with the potential to transition into a leadership role as we scale. If you're looking for a unique challenge in a high-impact role with uncapped potential and an opportunity to work with some of the most talented leaders in tech, we'd love to hear from you! How you will make impact: Phase 1: In this hands-on phase, your focus will be on finding and implementing successful strategies to make our channels cost-effective. This period will last 12 - 30 months, depending on the speed and effectiveness of the changes you implement. Example responsibilities include: Lead and own channel performance from end to end, including strategy, execution, analysis, optimization, with the support from data team, product team, and agency partners Analyze and monitor campaign performance, identify trends, and make optimizations to drive improvement; react to deviations from plans quickly and strategically Conceive and execute innovative experiments; deliver and apply data-driven, analytically rigorous insights and recommendations to enhance performance. Allocate and manage budget for each campaign to maximize ROAS Phase 2: Once successful strategies are identified, the next phase involves scaling those strategies. This will likely require building a team and transitioning into a leadership role, orchestrating the efforts rather than managing them directly. Example responsibilities include: Strategize the full-funnel marketing road map to achieve long-term exponential growth Lead new channel expansion with innovation, thoughtfulness and rigor Expand the growth team with exceptional talented junior marketers Who you are: 3+ years of experience in digital performance marketing, including 2+ years of hands-on ownership of paid search and google channels (campaign set up, experimentation, bidding, creative testing, and measurement) 2+ years of strategic consulting background (ideally MBB or equivalent), with demonstrated ability to structure complex problems, prioritize and communicate clearly Strong quantitative analytical ability working with full-funnel metrics (CAC, LTV, ROAS, incrementality) and a knack for storytelling through data Proven ability to design and execute experiments end to end: forming hypotheses, defining success metrics, running tests, interpreting results, and scaling what works. Deep technical acumen of paid growth ecosystem Ability to thrive in an ambiguous and fast-paced environment Ownership mentality - you are not satisfied with "good enough" While we appreciate your interest and application, only applicants under consideration will be contacted. Jerry.ai is proud to be an Equal Employment Opportunity employer. We prohibit discrimination based on race, religion, color, national origin, sex, pregnancy, reproductive health decisions or related medical conditions, sexual orientation, gender identity, gender expression, age, veteran status, disability, genetic information, or other characteristics protected by applicable local, state or federal laws. Jerry.ai is committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at recruiting@jerry.ai The successful candidate's starting pay will fall within the pay range listed on this job posting, determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Ranges are market-dependent and may be modified in the future. In addition to base salary, the compensation may include opportunities for equity grants. We offer a comprehensive benefits package to regular employees, including health, dental, and vision coverage, paid time off, paid parental leave, 401(K) plan with employer matching, and wellness benefits, among others. Equity opportunities may also be part of your total rewards package. Part-time, contract, or freelance roles may not be eligible for certain benefits. About Jerry.ai: Jerry.ai is America's first and only super app to radically simplify car ownership. We are redefining how people manage owning a car, one of their most expensive and time-consuming assets. Backed by artificial intelligence and machine learning, Jerry.ai simplifies and automates owning and maintaining a car while providing personalized services for all car owners' needs. We spend every day innovating and improving our AI-powered app to provide the best possible experience for our customers. From car insurance and financing to maintenance and safety, Jerry.ai does it all. We are the #1 rated and most downloaded app in our category with a 4.7 star rating in the App Store. We have more than 5 million customers - and we're just getting started. Jerry.ai was founded in 2017 by serial entrepreneurs and has raised more than $240 million in financing. Join our team and work with passionate, curious and egoless people who love solving real-world problems. Help us build a revolutionary product that's disrupting a massive market.

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