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VP, Team Marketing job in New York

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New York, New York - NY LIV Golf, Inc

Job Ref:	dWmVmQULpmdg
Employer:	LIV Golf, Inc
Category:	General Marketing
Job Type:	Full Time
Salary:	$100,000+
Salary and Benefits:	USD 230,000.00 - 250,000.00 per year
Location
State:	New York - NY
City:	New York
Map:	United States, New York , New York (Show on map)
Description
ABOUT LIV GOLF Now in its fourth season, the LIV Golf League features 13 teams competing for both an Individual and Team title at premier golf courses across the world. As the first truly global golf League, LIV Golf is constantly innovating to set a new standard in sport and redefine the fan experience through the lens of music, culture, and entertainment, while growing the game of golf for a new era of players and fans around the world. Headquartered in New York and London, the League holds events in cities across Asia, Australia, Europe, the Middle East, North America, and Africa, with broadcasts reaching nearly 900 million households in more than 200 international markets and territories. LIV Golf was designed to expand the sport on a global level, bring new audiences to the game, create new value within the golfing ecosystem, and enhance the game's societal impact far beyond the course through the League's Impact & Sustainability efforts. In 2022, LIV Golf launched The International Series, which features 10 elevated events in world-class destinations. Sanctioned by the Asian Tour, these events offer a pathway for leading professional and amateur golfers from around the world into the LIV Golf League and the Majors. HISTORY Founded in 2021 and officially launched in 2022 with the eight-event LIV Golf Invitational Series, 2025 was our third 14-event season as the LIV Golf League. The format respects golf's history and traditions with updates for modern-day sports fans; four days, 72 holes, no cut, shotgun start, and simultaneous Team and Individual competitions, offering a faster tournament that drives engaging storylines and offers an immersive fan experience. The League's award-winning events, each wholly owned and operated by LIV Golf and broadcast to over 900 million homes across 200 international territories, showcase world-class competition happening at LIV Golf's 14 global events. Music entertainment, food, live concerts, family-friendly activations and offer a festival-like atmosphere. A two-time winner of the World's Best Golf Event from the World Golf Awards and a Sports Business Awards Finalist for Sports Event of the Year, our signature hospitality, inclusive atmosphere, quality food and beverage offerings, post-play concerts have helped LIV Golf have helped build record-breaking attendance at events worldwide. LIV Golf continues to expand its reach by bringing the League to new and returning markets featuring some of the most iconic venues in the world. It has also introduced free agency to professional golf, integrating end-of-season player promotion and relegation, team trades and off-season roster movement that drive year-round fan engagement, embraced by many of the world's most popular sports. Away from the entertainment on the course, LIV Golf is dedicated to enhancing the well-being of the communities it visits through its ground-breaking social impact and sustainability strategy. Named a 2024 Most Impactful award winner by Front Office Sports for utilising its platform to make a positive impact on and off the course, in local communities around the globe, the League is committed to giving back and improving the world through golf. Role Description: LIV Golf's Team Business Operations department is responsible for the oversight of the 13 LIV Golf teams business, specifically focusing on their sales & marketing efforts. The department is designed to drive operational excellence, provide business services and lead commercial growth and success across all teams. The Vice President, Team Marketing will be responsible for the oversight of all 13 teams marketing efforts and for leveraging team marketing assets to drive commercial growth and revenue. Key responsibilities include, but not limited to: Collaborating with Team General Managers to build year-long marketing strategies for all 13 teams to drive brand awareness, generate and enhance fandom and build commercial platforms Working with internal stakeholders and departments to establish best in class CRM, social media and content strategies to generate fandom, commercial scale and deliver annual impressions goals by team Ensuring core identities and brand guidelines for all 13 teams are reflected in each team's marketing plans and league marketing plans Building and adapting social media and channel marketing strategies that fit for each of the 13 teams, including working with teams on paid and unpaid media strategies, socials and player posting calendars and social approach to sponsor collaborations and channel focus e.g., YouTube Collaborating with merchandise team at the league and the teams to translate the brand identity to retail, bringing team brands to life for fans and driving team revenue Building tool kits and frameworks on how teams can support league-wide marketing and ticket initiatives including all events, launches, announcements, etc; Being a creative, solutions-oriented thinker, who can apply industry best practices across a diverse set of markets and channels, and potential fans; Skills / Requirements: Strong leadership skills Excellent communication and listening skills Great presentation skills 10-15 years of experience in team sports marketing & sales efforts 10 years in a fast-paced business environment Proven track record in developing and executing sales/marketing plans Sports, agency or brand industry experience This person will thrive in this position if: They understand how to hone & tailor recommendations by stakeholder and team, embracing the idiosyncratic nature of running a business across 13 different teams with different strengths, life stages, branding and players They are energized by a lack of structure and are highly capable of creating structure when needed but also understand when to flat-out sprint to deliver business objectives They have experience creating and leading marketing campaigns for brands, sports teams, talent, events etc They have experience working with marketing agencies and can apply that mindset to serving our 13 teams They evaluate marketing initiatives based on the commercial value they can drive for the organization They have a strong understanding of global marketing trends LIV Golf is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees. We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships. LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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