Assoc. VP, Enterprise Marketing Strategy job in Miami
Share
Tweet
LinkedIn
Vacancy has expired
Miami, Florida - FL The University of Miami
| Job Ref: | R100094110 |
| Employer: | The University of Miami |
| Category: | General Marketing |
| Job Type: | Full Time |
Location | |
| State: | Florida - FL |
| City: | Miami |
| Map: | United States, Florida , Miami (Show on map) |
Description | |
|
Current Employees:
If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click here to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position, please review this tip sheet. CORE JOB SUMMARY The Assoc. VP, Marketing Strategy oversees all marketing portfolios enterprise-wide driving growth and reputation for the University of Miami and UHealth. This role directs strategies for patient and student acquisition, retention, and loyalty across clinical lines and academic schools. As the primary marketing consultant for the health portfolio, the AVP leads a team of portfolio managers responsible for UHealth service lines, research pillars, University school and colleges and enterprise programs. The AVP applies deep knowledge of the academic medicine landscape to align customer insights with business goals, championing data-driven decision-making and serving as a strategic partner to senior leadership to ensure aligned execution across the enterprise. CORE JOB FUNCTIONS 1. Drives integrated marketing strategies across digital and traditional channels, and collaborates with functional AVPs to plan, execute, and measure multi-channel efforts. 2. Partners with senior UHealth service line, hospital, and administrative leadership to shape growth strategies, and serves as the chief marketing consultant to align clinical goals. 3. Collaborates with University Deans and leadership to develop and execute enrollment and acquisition marketing strategies for undergraduate and graduate programs. 4. Oversees portfolio managers responsible for scoping marketing requests, and builds team capabilities by setting clear expectations and coaching on performance. 5. Establishes repeatable methods for scoping incoming requests, allocating resources, and recommending tactics to achieve measurable goals. 6. Ensures the development of comprehensive, insight-led marketing plans across all portfolios, including channel strategy, messaging, and budget alignment. 7. Maintains strong awareness of consumer and market trends, and ensures strategies reflect the voice of the customer across patients, students, alumni, and community stakeholders. 8. Presents strategic goals, investment rationales, and timelines to senior leadership and peers, clearly articulating the approach and intended outcomes. 9. Leads the presentation of marketing impact to key constituents, and translates performance data into clear insights, implications, and recommended actions. 10. Achieves quarterly and annual growth goals across portfolios, including demand generation, enrollment, conversion, and reputation outcomes. 11. Drives the optimization of investments and tactics to improve pipeline performance and sustain demand across clinical and academic portfolios. 12. Establishes measurement standards and reporting cadences, and uses qualitative and quantitative insights to evaluate effectiveness and course correct. 13. Partners with analytics, enrollment, and business intelligence teams to ensure measurement approaches align to portfolio objectives and business outcomes. 14. Minimizes silos by aligning planning, activation, and reporting across partner functions, and leads cross-functional teams toward shared outcomes. 15. Ensures internal control oversight and compliance with laws and regulations, safeguarding of assets, compliance with University policies and procedures, reliability of internal and external reporting, and efficiency and effectiveness of operations. Creates an effective control environment, conducts risk assessment, implements and monitors controls. This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities as necessary. CORE QUALIFICATIONS Education: Bachelor's degree in relevant field required Experience: Minimum 10 years of relevant experience required Certification and Licensing: Refer to department description for applicable certification requirements Knowledge, Skills and Abilities:
This is a core job profile description and is not reflective of all duties that may be assigned to a specific position in each individual department. The above statements are intended to describe the general nature and primary responsibilities of this core job profile. Specific duties and tasks may vary based upon departmental needs. Other duties may be assigned to the above consistent with the knowledge, skills, and abilities required for the job. The University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more. UHealth-University of Miami Health System, South Florida's only university-based health system, provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center, we are proud to serve South Florida, Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties, and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching, research and patient care. We're the challenge you've been looking for. The University of Miami is an Equal Opportunity Employer. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Job Status: Full time Employee Type: Staff | |
ref: (R100094110) 11 days ago
Back to search results
