VP, Product - Advertising Technology job in New York
Vacancy has expired
New York,
New York - NY Univision Communications, Inc.
| Job Ref: |
R019804
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| Employer: | Univision Communications, Inc.
|
| Category: |
Product Marketing
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| Job Type: |
Full Time
|
| Salary and Benefits: |
USD 195,000.00 - 230,000.00 per year
|
Location |
| State: |
New York - NY
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| City: |
New York
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| Map: | |
Description |
We are seeking a
Vice President of Product, Advertising Technology to architect the evolution of our proprietary ad stack. In this high-impact role, you will move beyond simple inventory management to build a comprehensive
Ad Technology Application that powers the complete campaign lifecycle.
You will act as the technical strategist bridging our massive content library and revenue goals. You will drive the product roadmap for our centralized
Ad Platform-a unified operating system that streamlines the end-to-end workflow by integrating cross-platform
Planning, flawless
Execution, and actionable
Outcomes into a single, cohesive user experience.
Key Responsibilities
1. End-to-End Platform Architecture
- The Unified Lifecycle: Architect a seamless application workflow that connects the entire ad value chain: starting with Audience Insights & Building, flowing into inventory Forecasting & Planning, and culminating in Execution and Performance Reporting.
- Planning & Optimization (MMM): Develop a planning interface that incorporates Marketing Mix Modeling (MMM) principles, allowing sales teams to simulate media mixes and optimize plans against client KPIs before the campaign goes live.
- Operational Workflow Integration: Translate current business operations into digital workflows. You will map out the day-to-day journeys of Sales and Ad Ops users to identify friction points and automate handoffs.
2. Execution & Delivery
- Ad Server Unification: Orchestrate the complex integration between linear traffic systems and digital ad servers (GAM/FreeWheel) to ensure seamless campaign delivery across all endpoints.
- Programmatic Integration: Integrate established programmatic pipelines and SSP connections directly into the application layer, ensuring the platform provides a unified view of programmatic demand alongside direct-sold inventory.
3. Outcomes & Measurement (MTA)
- Multi-Touch Attribution (MTA): Lead the strategy for integrating Multi-Touch Attribution models into the platform, allowing advertisers to see the incremental value of every touchpoint across Linear and Streaming.
- Currency Evolution: Integrate next-generation currency partners (EDO, Nielsen ONE, Comscore) directly into the application, giving advertisers real-time, unified visibility into the performance of their campaigns.
- Client-Facing Reporting: Build the external-facing portals that allow agencies and brands to access self-service performance data.
Qualifications
- Experience: 10+ years in Product Management within AdTech or Media, with at least 4 years in a leadership role managing product teams.
- Application Lifecycle Expertise: Demonstrated success in building software products/applications across the core ad lifecycle:
- Planning: Familiarity with OMS (Order Management Systems) like Operative, WideOrbit, or proprietary planning tools.
- Execution: Deep technical knowledge of Ad Servers (GAM, FreeWheel) and SSP/DSP mechanics.
- Measurement: Experience integrating third-party measurement vendors, MMM, and MTA providers.
- UX & Journey Mastery: Strong product design sensibility. You must be able to articulate User Journey Stories and wireframes that simplify complex technical tasks. You understand that a powerful platform fails if the user experience is clunky or unintuitive.
- Agile & Documentation: Expert-level command of Agile development methodologies (Scrum, Kanban). You must have a strong portfolio of writing detailed, high-quality Product Requirement Documents (PRDs) and user stories that bridge the gap between commercial strategy and engineering execution.
- Strategic Thinking: Proven ability to transition between "10,000-foot strategy" (3-year horizons) and tactical execution (sprint planning).
Eligibility Requirements
- Must be willing to work from office in New York
- Applicants must be currently authorized to work in the United States on a full-time basis
Compensation:
- The annual base salary range for this position is $195,000 to $230,000. Actual compensation will be based on a variety of factors, including geographic location, skills, experience, and internal equity."
OUR BENEFITS:
- TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive. We offer a wide selection of perks and benefits including PTO; tuition reimbursement; wellness and employee support programs; 401K; and life and other insurance plans. This is all in addition to our comprehensive and competitive health benefits package featuring medical, dental and vision coverage options
TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.
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ref: (R019804) 11 days ago
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