Marketing Manager - Onsite (Century City)
About Knight Law Group
Knight Law Group is a distinguished California law firm that practices consumer rights protection and mass tort litigation. We have successfully represented thousands of clients in cases for automotive lemon law, dealer fraud, personal injury and product liability. Our on-site staff in our Los Angeles office provides services in nearly a dozen languages to serve a diverse array of consumers all across California. The combination of an all-star team, top experts and a wealth of resources has led to record verdicts, successful client outcomes and industry-leading settlements.
Knight Law Group holds large corporations accountable when they fail to meet their legal obligations and put consumers in harm's way. Our firm's success speaks for itself. Not only have we been awarded record verdicts, but we have also obtained industry-leading settlements.
The Opportunity
Own and scale a modern, full-funnel growth engine-equal parts brand, media, and analytics. You'll lead strategy, team, channels, and partners across traditional and digital. You know how to turn insight into world-class creative AND you're relentless about the numbers-CAC, LTV, speed-to-lead, and conversion at every step from impression to signed retainer.
Responsibilities
- Brand platform & storytelling: Define positioning, promise, and voice that earn trust with multi-ethnic audiences across California; build a brand that is both inspirational and action-oriented.
- Full-funnel ownership: Architect and optimize awareness → consideration → lead → intake → qualification → consultation → signed retainer. Set KPIs, targets, and instrumentation for each stage.
- Channel leadership:Plan and optimize a smart mix across:
- Traditional: TV, Radio, OOH (billboards/OOH), OTT/CTV.
- YouTube Ads: skippable & non-skippable in-stream, bumpers, in-feed, Shorts, Masthead/CTV.
- Creator/Influencer partnerships: YouTube, TikTok, Instagram (sponsored integrations, whitelisting, UGC).
- Digital Audio (Podcasts): host-read & network/programmatic buys (e.g., Spotify/Megaphone, SXM Media, iHeart, Acast).
- Performance & Lifecycle: Paid Search/Shopping, Paid Social (Meta/Instagram/YouTube/TikTok), Programmatic/Display/Video, SEO/Content, Email & SMS.
- Programmatic (DSPs): Hands-on planning/buying in DV360/The Trade Desk across open exchange, PMP/PG, CTV and programmatic DOOH; audience strategy (1P, lookalikes, contextual), frequency management, and supply-path optimization (SPO).
- Brand safety & quality: Viewability, fraud control, and suitability via IAS/DoubleVerify/Moat; allowlists/blocklists; strict localization for multi-ethnic reach.
- Media & budget ownership: Build annual/quarterly plans; manage multi-million-dollar budgets; negotiate buys; forecast and hit CAC/LTV goals; evaluate MMM/MTA pragmatically.
- Creative that converts: Lead in-house/agency teams to ship insight-driven, culturally fluent creative-across relevant languages (e.g., English and Spanish)-that moves people and drives action.
- Performance & experimentation:Stand up a disciplined test-learn-scale roadmap (creative, audiences, placements, landing pages, offers). Ship fast, measure precisely, double-down on winners.
- DCO & creative ops: Dynamic Creative Optimization, rapid variant testing (video/UGC/Shorts/CTV spots), rotation rules, and pre-flight compliance QA.
- Landing-page engine: Templated LPs with feed-based content, instant load, click-to-call, and bilingual toggles; rigorous A/B testing tied to retainer-level outcomes.
- Web & CRO: Own the web/landing experience end-to-end; improve page speed, UX, forms, offers, trust elements; reduce friction and drop-off.
- Intake & speed-to-lead: Partner with Intake/Call Center to tighten lead routing, QA, and agent performance; drive response-time SLAs and connect marketing signals to outcomes.
- Attribution & analytics:Implement the data stack (GA4, ad platforms, call tracking, CDP/CRM, BI). Attribute offline/online, TV/CTV lift, creator/podcast impact (e.g., promo codes, vanity URLs, PodSights/Chartable), and make decisions with clean data.
- Conversion plumbing: Server-side tagging, Google Enhanced Conversions/Offline Conversion Import, Meta CAPI, call-tracking to CRM; dedupe logic and identity resolution to tie media → signed retainer.
- Incrementality & modeling: Weekly budget re-allocation using MMM + geo/matched-market lift tests for TV/CTV/OOH/DOOH; creator/podcast code/URL reconciliation.
- Cookieless readiness: Consent Mode, first-party data strategy, clean-room or publisher IDs for durable targeting.
- Community & partnerships: Build presence where our clients live and work, including multilingual media, community orgs, creators, events, and grassroots outreach.
- Team & vendor leadership: Hire, coach, and scale a high-performing team; set goals, processes, and rhythms. Select and manage agencies and technology partners.
Candidate Profile
- 10+ years across brand, growth, and media with proven ability to scale from obscurity to household-name awareness.
- Cross-channel mastery across traditional (TV/Radio/OOH/OTT-CTV) and digital (Search, Social, Programmatic/Video, SEO/Content, Lifecycle/CRM).
- Built or led marketing at the agency level or tech or tech-enabled commerce brands; experience with household-name growth environments
- Can demonstrate success owning large, multi-million-dollar budgets and hitting aggressive growth and efficiency targets.
- Led high-impact creative (video, social, UGC/influencer) from insight to ship; comfortable driving both brand lift and direct response.
- Built and scaled teams and agency ecosystems; known for clear goals, feedback, and accountability.
- Cultural competence: Demonstrated skill in community listening, creative testing across languages, and message QA with native speakers; multilingual experience (e.g., Spanish) is a plus.
- Success growing service businesses with complex funnels and compliance considerations.
- Experience connecting marketing → intake/call center → signed retainer with airtight measurement and QA.
- Hands-on with analytics stacks (GA4, platform pixels, call tracking, CDP/CRM, dashboards/BI); comfortable debating MMM vs. MTA and choosing pragmatic solutions.
- A maker's mindset-able to refine a landing page one hour and present a TV/CTV strategy the next.
PERKS
- Attractive and competitive compensation package, including:
- HMO/PPO Medical Plans
- PPO Dental
- Vision Insurance
- STD & LTD plans
- Basic Life Insurance
- 401(k) plan with contributions up to 10%
- 529 Plan
- Pet Insurance
- Extended and comprehensive training
- Fun company culture with an emphasis on teamwork
Knight Law Group, LLP is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, gender identity, or sexual orientation.
Knight Law Group, LLP will consider for employment qualified Applicants with Criminal Histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.
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