Director, Social Media job in New York
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New York, New York - NY Chobani
| Job Ref: | 8811 |
| Employer: | Chobani |
| Category: | Content Marketing |
| Salary: | $100,000+ |
| Salary and Benefits: | USD 180,000.00 - 220,000.00 per year |
Location | |
| State: | New York - NY |
| City: | New York |
| Post Code: | 10001 |
| Map: | United States, New York , New York (Show on map) |
Description | |
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Summary
Chobani is seeking a visionary Director, Social Media to lead our social media strategy and execution across all platforms. This leader will drive engagement, innovation, and brand loyalty while ensuring our voice remains authentic and aligned with our mission. This role will also play a critical leadership role in shaping Chobani's presence in sports and culture, including our long-term partnership with U.S. Soccer, building scalable social ecosystems that connect brand, community, athletes, creators and fans. Responsibilities • Define a new approach to Social for Chobani, leveraging user-generated content, creator ecosystems, community participation, and cultural moments, including major platforms like sports and soccer, connected with sampling and consumer passion points • Develop and implement a holistic social media strategy balancing brand storytelling with measurable ROI-driven tactics to drive growth across platforms (Instagram, TikTok, LinkedIn, X, Facebook, Youtube, etc.) • Lead the social strategy for Chobani's biggest cultural platforms and partnerships, including U.S. Soccer and "Feed the Dream," ensuring always-on storytelling, tentpole moments, athlete/creator integration, and community participation all ladder back to the brand. • Build a scalable social ecosystem that connects: Brand storytelling; community & fandom; Athletes, creators, and partners; product, purpose, and cultural relevance • Drive Brand Governance in Social to protect brand reputation while leaning into organic, culturally relevant and community-driven content • Build a roadmap that combines strategic vision with actionable steps, ensuring Chobani's social presence, including major platforms like Soccer, drives real business impact • Collaborate with Marketing, Communications, Creative Partnerships, and Digital teams to ensure cohesive messaging and integrated storytelling across brand, product, and partnerships • Manage agency relationships and partnerships with creators, influencers, athletes and cultural partners • Monitor trends, data analytics, and performance metrics to optimize content, campaign effectiveness, and platform strategy • Present reports and insights to senior leadership including performance of major platforms such as Soccer, making data-driven recommendations • Champion a culture of testing and learning to continuously refine strategies, formats, and creative approaches Requirements
About Us Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers - Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals. Chobani uses food as a force for good in the world - putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets. For more information, please visit www.chobani.com or follow us on Facebook, Twitter, Instagram and LinkedIn. Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws. The salary range for this full-time position is $180,000.00 - $220,000.00, + bonus + equity + benefits. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, all employees are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we provide fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment. In addition, we provide wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, and paid volunteer time off. | |
ref: (8811) 37 days ago
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