VP, Enterprise Marketing Strategy & Market Integration job in Oakland
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Oakland, California - CA Kaiser Permanente
| Job Ref: | 1405765 |
| Employer: | Kaiser Permanente |
| Category: | General Marketing |
| Job Type: | Full Time |
| Salary and Benefits: | USD 315,000.00 - 393,750.00 per year |
Location | |
| State: | California - CA |
| City: | Oakland |
| Map: | United States, California , Oakland (Show on map) |
Description | |
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Description:
Job Summary: The Vice President, Enterprise Marketing Strategy & Market Integration serves as the bridge between enterprise marketing strategy and market-level integration and execution-ensuring that creative, content, and campaign development are grounded in the realities of regional delivery systems, products and member experience. This executive plays a central role in harmonizing nationally led programs with market-informed insights, driving measurable growth and consistent performance across Kaiser Permanente-s markets. This role establishes a feedback-driven and data-driven structure that connects enterprise priorities with local execution, enabling storytelling and strategy to reinforce one another. The Vice President ensures that national programs are continually refined by real-time audience signals, campaign performance data, and market insights, while local efforts remain aligned to the overarching enterprise strategy and brand narrative. Accountable to the Chief Marketing Officer, this leader partners closely with Regional Presidents, Regional VP of Communications, Consumer Experience, National Marketing Leadership, Strategy & Business Development, Human Resources, IT, Sales and Business Development, and extended regional leadership to enable operational excellence and cross-functional integration that supports smarter targeting, consistent messaging, and dynamic marketing outcomes across all levels of the organization. This role is supported by dedicated market-specific teams who use well-defined operating and RACI models with continuous feedback loops between regional insights and enterprise strategy to refine go-to-market plans and optimize investment decisions. The position will define and implement shared services team structures, clear roles and responsibilities to spread best practices, drive visibility, and ensure accountability to the metrics that maximize effectiveness and productivity. Essential Responsibilities:
Experience
Additional Requirements:
Primary Location: California,Oakland,Ordway Additional Locations:
Scheduled Weekly Hours: 40 Shift: Day Workdays: Mon-Fri Working Hours Start: 08:00 AM Working Hours End: 05:00 PM Job Schedule: Full-time Job Type: Standard Worker Location: Flexible Employee Status: Regular Employee Group/Union Affiliation: NUE Executives|NUE|Non Union Employee Job Level: Executive/VP Department: Po/Ho Corp - HP PROD-OFFC of SR VP HP OPS - 7016 Pay Range: $315000 - $393750 / year Kaiser Permanente strives to offer a market competitive total rewards package and is committed to pay equity and transparency. The posted pay range is based on possible base salaries for the role and does not reflect the full value of our total rewards package. Actual base pay determined at offer will be based on labor market data and a candidate's years of relevant work experience, education, certifications, skills, and geographic location. Travel: Yes, 10 % of the Time Flexible: Work location is on-site at a KP location, with the flexibility to work from home. Worker location must align with Kaiser Permanente's Authorized States policy. Kaiser Permanente is an equal opportunity employer committed to fair, respectful, and inclusive workplaces. Applicants will be considered for employment without regard to race, religion, sex, age, national origin, disability, veteran status, or any other protected characteristic or status. | |
ref: (1405765) 37 days ago
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