The Hotel
Step inside a legendary revival at The Watergate Hotel, a luxurious urban resort located along the banks of the Potomac River. Here, modern design blends with a storied past to redefine luxury. A place where travel and business are occasions worth celebrating, attention to every detail is the standard, and intrigue can be found just beyond every curve.
Location
Euro Capital Properties' offices are located in mid-town Manhattan in the heart of New York City. The Watergate Hotel is centrally located in Washington, D.C., a city of political power, prestige, and elegance is culturally rich with theaters, museums, architectural splendors, and unforgettable national memorials. Onsite-this position reports to the New York office 4+ days a week.
Strategic Intent
The Head of Marketing & Communications is responsible for managing and maintain property website; planning and executing media strategy within budget levels; coordinating social media efforts; developing internal marketing communications; coordinating e-marketing efforts; maintaining multiple event calendars; and communicating with internal departments to develop a weekly activity guide.
Organizational Structure
The Head of Marketing & Communications will report to the Managing Director.
General Duties and Responsibilities
Please note: this position is based in our New York City headquarters. You must reside within a commutable distance to mid-town Manhattan, as there is no relocation allowance with this particular position.
- Manage the property's website.
- Create, write, and produce original content for use on The Watergate Hotel press releases, internal communications, hotel website, hotel social media channels, etc.
- Develop and own the overall marketing and communications strategy aligned with company objectives.
- Work with property departments to ensure web sections are accurate, current, and effective.
- Execute agreed-upon direct marketing campaigns.
- Create and implement local e-mail campaigns.
- Coordinate with agency on execution of primary direct marketing initiatives.
- Collaborate with executive leadership to support growth, positioning, and long-term vision.
- Coordinate advertising campaigns.
- Facilitate the tracking and reporting of all marketing expenditures.
- Managing all social media channels, to include but not limited to Facebook, Twitter, Pinterest, Foursquare, and Google+.
- Manage proactive posting of management response to sites such as TripAdvisor.
- Manage marketing budgets, forecasts, and ROI reporting.
- Coordinate agreed-upon public relations activities, including press visits and events with outside agencies.
- Coordinate marketing and PR related to special events.
- Monitor market trends, customer insights, and competitor activity.
- Act as the primary point of contact for agencies, media partners, and vendors.
- Oversee the hotel's databases, ensuring PMS, dining, and spa data is integrated.
- Own and protect the brand identity, voice, and messaging across all platforms.
- Lead external communications, including PR, media relations, thought leadership, and crisis communication.
- Ensure consistent messaging across digital, print, events, and partnerships.
- Present a positive company image through all phases of public and/or customer interaction.
- Interface positively with other departments, offering assistance when needed.
- Define KPIs and measure performance across campaigns and channels.
- Use data and insights to continuously improve marketing effectiveness.
- Report results and strategic recommendations to senior leadership.
- Other reasonable projects and duties as assigned.
Experience and Requirements
- 4+ years of direct, related experience in a similar position with a luxury hotel company is required. Those without direct, related experience may be considered with 6+ years of progressive experience in luxury hotel sales, marketing and communications combined with luxury hotel operations experience.
- Bachelor's degree in Marketing, Communications, or a related field is required.
- Must possess superior communications and presentation skills, with fluency in English required. Those with bilingual abilities will be preferred.
- Must have prior experience writing original copy, press releases, and other media content for hospitality-related use.
- Must possess superior social media savvy and the proven ability to drive creative and memorable social media campaigns.
- Must be able to work a flexible schedule to accommodate all business directives and goals.
- Must possess superior multitasking and organizational skills.
- Must be able to present oneself with a professional, poised, and uplifting persona reflective of The Watergate Hotel standards at all times.
|
Share
Tweet
LinkedIn
