VP of Marketing & Brand Strategy job in Harrisburg
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Harrisburg, Pennsylvania - PA PSECU
| Job Ref: | JR100717 |
| Employer: | PSECU |
| Category: | Brand Marketing |
| Job Type: | Full Time |
Location | |
| State: | Pennsylvania - PA |
| City: | Harrisburg |
| Map: | United States, Pennsylvania , Harrisburg (Show on map) |
Description | |
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Members Achieve More isn't just a tagline for us, it's part of everything we do! We're looking for passionate individuals to join our team to help us maintain that focus every day. Want to work somewhere that's remained strong for 90 years, that encourages you to learn, grow, and pursue your dreams? If yes, then read on...
The Vice President of Marketing & Brand Strategy is a senior executive leader responsible for setting and executing the enterprise-wide marketing, brand, and communications strategy to drive sustainable growth in membership, deposits, and loans. This role defines how PSECU is positioned in the market and how its value is understood, experienced, and trusted by current and future members. As a member of senior leadership, the VP provides strategic counsel to the Executive Leadership Team and partners closely with Sales, Digital, Product, Finance, and Technology leaders to align brand strategy with business priorities. The role leads end to end marketing strategy including brand stewardship, value proposition articulation, reputation management, demand generation, and performance measurement ensuring marketing is a core growth engine rather than a support function. This position owns marketing investment strategy and governance, overseeing data-driven allocation across channels, partners, and initiatives to maximize ROI. The VP establishes enterprise marketing standards, measurement frameworks, and operating models that enable disciplined execution, scalability, and meaningful business outcomes. Schedule: Monday - Friday, onsite four days per week or as needed. In this position, you will Enterprise Marketing & Growth Strategy
Brand, Value Proposition & Market Positioning
Brand, Value Proposition & Market Positioning
Data, Insights & Performance Measurement
Data, Insights & Performance Measurement
Marketing Investment & Vendor Governance
Organizational Leadership & Capability Building
Qualifications: Bachelors (Required), BS: Data Analytics, BS: Economics, BS: Mathematics, BS: Statistics, MBA: Business Administration 10 to 15+ years of progressive marketing leadership experience, including enterprise or multi-channel environments | Required AI, Data and Insights certifications - N/A, AMA certification - N/A | |
ref: (JR100717) 11 days ago
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