TRG Management is a premier property management company specializing in a diverse portfolio of conventional, mid-rise, high-rise, luxury rentals, and single-family properties. Managing approximately 20,000 units across multiple states, we offer an exciting platform for professionals to excel. We are seeking a
VP of Marketing to lead strategic initiatives, drive innovation, and oversee marketing operations across our portfolio.
Primary Responsibilities and Objectives:
As the
Vice President of Marketing, you will be a key leader, collaborating with senior executives, property teams, and external stakeholders to craft and execute dynamic marketing strategies that position TRG Management as an industry leader. Your role will blend strategic vision, team leadership, and operational expertise.
Key Responsibilities include but are not limited to:
- Define and execute a company-wide marketing strategy aligned with revenue and growth goals
- Lead brand positioning, messaging, and go-to-market initiatives across corporate and property portfolios
- Develop and implement comprehensive marketing plans tailored to property types, market conditions, and on-site needs
- Own demand generation, multi-channel campaigns, digital marketing, and lead conversion strategies
- Leverage analytics, CRM platforms, and performance metrics to optimize ROI and guide data-driven decisions
- Oversee marketing for stabilized and lease-up properties, ensuring brand consistency and competitive positioning
- Travel regularly to properties and regional offices to assess performance, support site teams, and ensure marketing excellence
- Partner closely with Sales, Leasing, Operations, Product, and Leadership on growth initiatives
- Build, mentor, and scale a high-performing marketing team; foster accountability, creativity, and continuous improvement
- Lead training initiatives for regional and property-level teams on digital tools, lead management, and marketing best practices
- Manage agency relationships and oversee marketing budgets to ensure efficient allocation and cost effectiveness
- Monitor market trends, competitor activity, and emerging technologies to maintain a competitive edge
- Oversee brand integrity across all marketing materials, events, websites, listings, and digital assets
- Design initiatives that enhance customer/resident engagement, satisfaction, and retention
Ideal Candidate
- 7-10+ years of progressive marketing experience, with 3-5+ years in senior leadership
- Proven success driving growth within {{industry or business model}} (real estate or property management preferred)
- Strong strategic thinker with the ability to execute hands-on
- Demonstrated experience building and leading high-performing teams
- Data-driven decision maker with strong communication and collaboration skills
- Expertise in digital marketing platforms, CRM systems, and analytics tools
- Bachelor's degree required; MBA or advanced degree preferred
- Ability and willingness to travel regularly to properties and regional sites
Benefits as a TRGM Employee:
- Base Salary + Performance Bonus.
- Medical, dental, vision, legal services, flexible spending account, and commuter benefits.
- The benefits package includes 100 percent employer-paid life and disability insurance.
- Employer Matching 401k
- Employee Engagement and Wellness programs.
- Company-paid Vacation, Sick, Personal, and Holiday Time.
- Opportunities for Professional Development and Tuition Reimbursement.
TRG Management is proud to be an Equal Opportunity Employer.
We are a Drug-Free Workplace.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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