Position Summary
The Director of Regional Marketing specializes in identifying and managing relationships with key opinion leaders (KOLs) within established compliance guidelines. The Director remains current with customer, competitive, and marketplace activity to contribute insights and perspectives for RYTELO in low-risk MDS and future indications.
This position is remote with a corporate headquarters in Foster City CA and Parsippany, NJ. The Director, will report to the Senior Director, Regional Marketing.
Primary Responsibilities
- Develops and executes a customer engagement plan within their region that is aligned with brand launch strategies and tactics
- Develops and manages relationships with KOLs, speakers, and key influencers in the academic and community settings
- Facilitates, implements, and supports specific marketing initiatives, including but not limited to, education on imetelstat, speaker programs/speaker development, congress presence, medical expert engagement, etc.
- Remains current with customer, competitive, and marketplace activity to contribute insights and perspectives to broader team and brand plan
- Collaborates with Sales and Marketing to ensure thought leader concerns/needs are addressed in a timely and thorough manner
- Connects the thought leader to the appropriate Medical Affairs or R&D members to address clinical/R&D-related questions in full alignment with guidelines on appropriate medical/commercial collaboration
- Champions compliant cross-functional collaboration across departments and field-based teams to develop integrated solutions for patients and providers aligned to brand strategy
- Understands key market dynamics in competitive environment and implications to product strategy and messaging through market research, customer interactions, etc.
- Builds and maintains strong customer relationships
- Travel domestically approximately 50% of the time; may include overnight and weekends
Competencies
- Ability to understand brand strategy and how to appropriately support external HCPs (nurses, APPs, and prescribers)
- Ability to analyze complex business issues and opportunities, adapt to evolving market and competitive dynamics, and utilize sound judgment to establish appropriate objectives
- Demonstrated ability to mobilize larger organization towards a common objective
- Must have excellent interpersonal skills and ability to develop important relationships with key stakeholders and senior-level leaders
- Intelligent, enthusiastic, ambitious, creative, results-oriented, able to prioritize, and self-motivated with strong strategic agility
- Must possess high external focus and a passion for patients
- Ability to work in ambiguity and shape role
- Highest level of ethics, integrity, and trust while acting with courage and candor
- Willingness to roll-up sleeves and be hands-on in a high-growth, fast-paced environment
- Ability to navigate different communication channels (e.g., live and virtual platforms)
Experience
- Bachelor's degree in business, marketing, or life sciences required; advanced degree a plus
- Minimum of 9 years of progressive experience in marketing or customer-facing function in the pharmaceutical/biotechnology Industry, healthcare institution, or healthcare agency, if relevant
- Prior oncology/hematology product launch experience required
- Extensive experience with developing and executing marketing strategies and tactics and interactions with field-based teams
- Existing hematology/oncology customer relationships required, MDS-specific relationships a plus
- Prior TLL/field leadership experience a plus
- Direct experience working with hematology/MDS KOLs and/or executive-level customers of high influence in large practices, hospitals, and community networks
- Valid driver's license and satisfactory MVR record
- Must meet all credentialing requirements for access to academic institutions, medical facilities, and organizations that are in the assigned geography; these credentialing requirements may include, but are not limited to, background checks, drug screens, and proof of immunization and/or vaccinations
EEO Statement:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Benefit Statement:
All regular-status, full-time employees of Geron are eligible to participate in the Company's comprehensive benefit program, pursuant to plan terms and conditions. Plan choices include medical, dental, vision, life insurance, flexible spending accounts, disability insurance, supplemental health insurance, a 401(k) retirement savings plan, and an employee stock purchase plan. Geron also provides regular-status, full-time employees with a generous time off program that includes the eligibility to accrue 160 hours of vacation during each full year of employment, 64 hours of sick leave, 9 standard paid holiday days off, and paid leave for certain life events. Geron recognizes that its employees work in many different states and therefore may be affected by different laws. It is Geron's intention to comply with all applicable federal, state, and local laws that apply to the Company's employees.
Salary Statement:
Offered compensation is determined based on market data, internal equity, and an applicant's relevant skills, experience, and educational background. The salary ranges displayed below are only for those who, if selected for the role, will perform work in the specific locations listed. Please note the employment opportunity is not limited to these locations.
General Salary Range: $220,000 to $240,000
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