SVP, Digital Marketing, Global Franchise job in Burbank
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Burbank, California - CA Warner Bros. Discovery
| Job Ref: | R000102276 |
| Employer: | Warner Bros. Discovery |
| Category: | Digital Marketing |
| Job Type: | Full Time |
| Salary and Benefits: | USD 255,500.00 - 474,500.00 per year |
Location | |
| State: | California - CA |
| City: | Burbank |
| Map: | United States, California , Burbank (Show on map) |
Description | |
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Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are... When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next... From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. Your New Role... Global Franchise at Warner Bros. Discovery is chartered with identifying and driving the maximization of the long-term value of WBD's beloved and iconic franchise IP. Examples of this IP include Batman, Superman, Harry Potter, Looney Tunes and beyond. WBD has hundreds of millions of followers across its franchise digital and social footprint. One of the key elements of driving long term value is 365 fan engagement and acquisition across social and digital channels globally. The SVP, Digital Marketing, Global Franchise will lead our fan engagement strategy, partnering closely with our Franchise and Line of Business leaders to expand and deepen our audiences year-round across social and digital platforms, HP.com, and HP CRM. This leader will support key line of business tentpoles and drive our major franchise marketing moments such as Back to Hogwarts and Batman Day. Your Role Accountabilities... • Lead the global social and digital footprint for Global Franchise, spanning Harry Potter, DC (including Batman, Superman, and other character handles and channels), Looney Tunes, Tom & Jerry, WB Kids, DC Kids, and other franchise properties. • Oversee channel and handle strategy in coordination with Franchise leads, WBD digital leads, and WBD senior leadership. • Lead a best-in-class digital marketing organization, providing thought leadership on implementing franchise strategies across the digital ecosystem, developing high impact digital creative, and driving fan engagement and affinity. • Deliver creative excellence and digital marketing expertise, encompassing social strategy, campaign development, and original content production. • Drive commercial value for franchise lines of business by leveraging the digital footprint to create and/or distribute content and marketing materials. • Serve as GM for Wizarding World Digital (JV), overseeing the full Harry Potter digital ecosystem to grow fan engagement and acquisition. Lead Harry Potter CRM, including HarryPotter.com. • Support WBD Franchise strategies across Harry Potter, DC, and Animation by developing and implementing digital marketing campaigns aligned with brand and franchise marketing initiatives. • Develop evergreen (365) social content for Harry Potter, DC, and Animation based on franchise priorities to fuel fan engagement. • Lead the WBD Franchise Digital Originals content studio, developing original digital-first content creative offerings including animation, studio-based content, and more. • Manage digital agency relationships, including RFPs, day-to-day oversight, and performance measurement. • Oversee digital marketing paid media and performance marketing, optimizing both campaign-specific and evergreen spend across the franchise ecosystem. • Manage franchise digital operations to ensure efficient use of resources within the Franchise team and across WBD lines of business. • Lead digital data and analytics, establishing best-in-class KPIs and measurement frameworks to inform digital marketing strategies and execution. • Partner with Franchise strategy leads to identify and develop campaign and annual digital footprint KPIs. Qualifications & Experience... Work Experience • At least 15 years of experience in marketing, brand, and/or franchise management, with significant experience in digital marketing and leadership. • Seasoned digital marketing executive with deep digital campaign and marketing expertise, with a proven track record of communicating across all levels and functions of a complex organization, from senior leadership to creative and technology teams. • Deep understanding of franchise fanship and the ability to translate franchise stories into digital marketing and content. • Demonstrated ability to manage workflow to meet tight deadlines while handling high volume; able to maintain a positive and productive demeanor under pressure. Education, Professional Training, Technical Training or Certification • Bachelor's degree required. Knowledge/Skills • Highly creative with strong business understanding and strategic aptitude. • Highly strategic thinker with the ability to translate strategy into actionable plans that drive results. • Ability to leverage data to inform both creative and strategic decision-making. • Ability to think strategically when planning across all consumer touchpoints. • Highly collaborative, effective in a matrixed environment, and able to influence without authority. • Excellent project management, prioritization, and planning skills with strong attention to detail. • Ability to dive deep into any project or program and roll up one's sleeves when needed. • Strong interpersonal skills, maturity, and excellent judgment; able to work effectively with senior executives and influence at all levels. • Exceptional presentation and communication skills. • Proficient with social media platforms, marketing tools, and the Microsoft Office Suite. Other Requirements • Ability to travel when necessary. How We Get Things Done... This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview. Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request. In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $255,500.00 - $474,500.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation. If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. | |
ref: (R000102276) 20 days ago
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