Job Description:
Role Summary/Purpose:
We are looking for a passionate, driven and experienced marketing leader to drive growth for the Vet/Pet industry, one of our largest healthcare verticals. The VP, Vet/Pet Marketing role for CareCredit is a high-profile, fast-paced leadership position responsible for acquiring, engaging and growing provider and partner relationships. This position leads a team of marketing professionals, partners closely with the Vet/Pet General Manager and sales leadership. The VP, Vet/Pet Marketing establishes the strategic vision and plan for the industry including B2B and B2B2C, while collaborating with internal cross-functional marketing teams to amplify in DTC, Content, PR and Lifecycle marketing channels to drive consumer acquisition and care usage of the CareCredit credit card at client locations in the Veterinary and Pet care industries.
Our Way of Working
We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities:
- Partner with Sales Leadership, and cross functional teams to develop integrated marketing strategies that acquire new providers deepen engagement and penetration with enrolled providers to meet company goals and KPIs.
- Partner closely with Vet/Pet GM to develop go-to-market strategies for broader expansion into Pet care
- Lead, manage and nurture the vet/pet marketing team help drive marketing KPIs as well as their professional growth and development
- Liaison with the Insurance & Investments marketing to integrate pet insurance marketing into the Veterinary channel
- Nurture and expand relationships with vet/pet key opinion leaders and subject matter experts in the Veterinary and Pet care space to drive advocacy, develop education and content to support CareCredit leadership position.
- Drive alignment with the sales organization by establishing shared goals, integrated planning cadences, account targeting, and closed-loop feedback to ensure marketing programs translate into actionable pipeline for veterinary practices.
- Partner with acquisition and lifecycle marketing to identify opportunities to drive repeat usage and content for supporting marketing programs
- Work closely with analytics and finance to develop/ track campaign analytics and metrics to help optimize and prioritize effective GTM campaigns and programs.
- Lead the development of an annual marketing calendar, leveraging allocated resources, manage multi-channel marketing campaigns
- Lead the development of educational online and offline content to educate, engage and empower providers, consumers and cardholders to deepen relevancy, value and loyalty (webinars, videos, podcasts, case studies, and white papers, gamification)
- Analyze research and data to translate into strategies. Identify intelligence gaps and field needed intelligence
- Conduct primary research and secondary research to strengthen CareCredit leadership and drive industry transformation and new reasons to believe and change behavior
- Executive level presentation development and delivery
- Manage budget including forecasting and tracking
- Perform other duties and/or special projects as assigned
Qualifications/Requirements:
- Bachelor's degree or, in lieu of a degree, a high school diploma and 15+ years of marketing experience
- 10+ years B2B marketing experience that includes strategic thinking, mission/vision development, development and management of comprehensive multi-channel marketing campaigns with strong experience in digital marketing
- 4+ years client-facing experience in a sales, marketing, or business development capacity
- 3+ years consumer marketing experience
- Ability to travel ~25%
- Ability and flexibility to travel for business as required
Desired Characteristics:
- Veterinary and pet care marketing experience strongly preferred
- MBA
- Strategic thinker and self starter
- Creative
- Data storyteller
- B2B/B2B2C marketing experience strongly preferred
- Consumer and DTC marketing experience
- C-Suite executive presence and presentation skills
- Analytical and data driven
- Empathetic and inspiring leader - high emotional intelligence
- Experience managing/partnering with creative agencies, research, business intelligence firms
- Experience in market intelligence or research
- Experience with consumer credit offers and B2B2C marketing programs
- Flexible, high energy, self-starter with an emphasis on action rather than analysis Able to work in a fast-paced, complex environment and manage multiple strategies and partnerships with little supervision.
- Collaborative team leader with ability to influence across all levels of organization
- Excellent verbal and written communication and presentation skills
Grade/Level: 14
The salary range for this position is
150,000.00 - 250,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
- You must be 18 years or older
- You must have a high school diploma or equivalent
- You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
- You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
- New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We're proud to have an award-winning culture for all.
Reasonable Accommodation Notice:
- Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
- If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
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