We are so glad you are interested in joining Sutter Health!
Organization:
S3-Sutter Shared Services-Bay
Position Overview:
Provides leadership for Sutter Health's marketing operations, analytics, and marketing platforms/technology capabilities to enable a modern, high-performing marketing organization. Leads transformation efforts that improve how marketing plans, executes, measures and optimizes work across channels. Establishes the marketing operating model (intake, prioritization, governance, delivery standards, and reporting), drives performance measurement, and identifies actionable insights to improve marketing performance and enhance strategy. Highly collaborative and serves as a connection point across the marketing leadership team, ensuring strategy, execution, and measurement are aligned to deliver clear accountability and optimal performance.
Job Description:
EDUCATION:
- Bachelor's degree in a relevant field
TYPICAL EXPERIENCE:
- 15 years recent relevant experience
JOB ACCOUNTABILITIES:
Transformation Leadership: Modernize Marketing Operating Capabilities
- Leads transformation initiatives that strengthen marketing effectiveness, efficiency, and accountability through improved operating practices, measurement maturity, and enabling platforms.
- Establishes and evolves a scalable marketing operating model (ways of working) that clarifies roles, decision rights, and cross-functional dependencies across enterprise and operating unit teams.
- Develops governance practices and operating rhythms that improves prioritization, execution consistency, and visibility into delivery and outcomes.
- Leads the adoption and responsible use of artificial intelligence-including agentic AI-to enable marketing teams, expand capacity through automated workflows and decision support, and create scalable 'extensions' of the team that can execute repeatable tasks and recommendations with appropriate governance.
- Promotes a culture of continuous improvement, experimentation, and learning, strengthening marketing's ability to move quickly while maintaining quality and compliance.
Marketing Operations: Governance, Portfolio Management and Program Enablement
- Develops and governs standardized workflows across the marketing lifecycle, including intake, prioritization, briefing, resourcing, timelines, approvals, launch readiness, and post-campaign learnings.
- Leads marketing portfolio management practices to ensure work is aligned to enterprise strategy and is appropriately resourced, sequenced, and delivered on time.
- Defines service-level expectations, documentation standards, and operating cadence to improve predictability and cross-functional coordination.
- Owns and improves planning and execution artifacts (process documentation, templates, playbooks and training) that enable consistent, high-quality delivery.
- Partners with marketing leaders and agency teams to improve throughput, reduce cycle time, and increase marketing productivity.
- Oversees cross-functional project management for complex, multi-stakeholder initiatives-ensuring clear scope, timelines, dependencies, and accountable delivery.
Marketing Analytics & Strategy Enablement: Measurement, Insights and Optimization
- Defines and operationalizes marketing measurement frameworks and KPIs across paid, owned, and earned channels, aligned to business outcomes and strategic priorities.
- Establishes dashboards, scorecards, and reporting cadences that provide actionable insights and enable data-informed decisions at the executive, enterprise, and operating unit levels.
- Translates performance data and customer signals into recommendations that inform marketing strategy, channel investment decisions, targeting approaches, and creative optimization.
Marketing Platforms & Technology: Roadmaps, Requirements, and Delivery
- Leads the charter for marketing platforms and technology, including roadmap definition, prioritization, and ongoing optimization of the marketing technology stack.
- Establishes and maintains short- and long-term roadmaps for enabling capabilities, sequencing priorities in partnership with marketing leadership and key technology stakeholders.
- Ideates, researches, specifies, and leads the implementation of new capabilities and platform enhancements that improve marketing execution, measurement, and customer engagement.
- Optimizes and expands successful technologies, driving the next best value-add for marketing teams through adoption, enablement, and continuous improvement.
Data, Infrastructure, and Compliance
- Drives improvements to analytics infrastructure that provides reliable performance data and enables timely analysis and insights for marketing initiatives.
- Partners with information systems, data engineering, and digital analytics teams to ensure correct data structures, tracking standards, and data pipelines are in place to support marketing measurement and decision-making.
- Implements data quality controls, validation routines, and documentation to strengthen confidence in reporting and reduce manual reconciliation.
- Ensures solutions are designed and operated in compliance with applicable privacy, security, and regulatory requirements; incorporates policies and procedures that support compliance.
Vendor/Partner Management
- Interacts closely and manages relationships with internal stakeholders and external partners to align on dependencies, timing, scope, and delivery expectations.
- Leads articulation of business requirements and supports marketing vendor evaluation activities (RFPs, capability assessments, scorecards) for prioritized technology and analytics initiatives.
- Assesses utilization and value realization of tools and vendor services; recommends improvements, rationalization, or new investments based on performance and user needs.
Team/Reports: Build Capability for a Modern Marketing Organization
- Builds, leads, and develops a high-performing team spanning marketing operations, analytics, and work management.
- Leads and mentors staff, establishing role clarity, development plans, and performance expectations to strengthen modern marketing competencies.
- Coaches marketing leaders and teams in how to interpret performance data, apply insights, and operationalize learnings into improved execution and outcomes.
- Promotes a culture of accountability, transparency, curiosity, and continuous improvement through shared learning, performance visibility, and adoption of modern tools and practices.
Budget and Resource Management
- Manages operational budget responsibilities.
- Partners with finance to support annual planning, investment optimization, and resource allocation decisions aligned to strategic objectives.
- Partners with finance and marketing leaders to support forecasting, scenario analysis, and ongoing optimization of marketing investment for return on investment and efficiency.
SKILLS AND KNOWLEDGE
:
- Ability to build trust and influence a diverse range of internal partners.
- Must have a passion for technology and analysis.
- Written and verbal communication skills.
- Analytical capabilities.
- Experience analyzing datasets and arriving at a conclusion/recommendation and presenting out results.
- Keen attention to detail and accuracy.
- Ability to develop productive relationships across different levels of management.
- Ability to specify requirements, engage with technical partners, and deliver customer centric marketing solutions.
- Ability to communicate visionary and highly technical concepts to both technical and business audiences.
- Knowledge of marketing strategies and analytic driven solutions.
Job Shift:
Days
Schedule:
Full Time
Days of the Week:
Monday - Friday
Weekend Requirements:
None
Benefits:
Yes
Unions:
No
Position Status:
Exempt
Weekly Hours:
40
Employee Status:
Regular
Sutter Health is an equal opportunity employer EOE/M/F/Disability/Veterans.
Pay Range is $222,227.20 to $355,576.00 / annual salary. Sacramento Pay Range is $195,561.60 to $312,915.20 / annual salary.
The compensation range may vary based on the geographic location where the position is filled. Total compensation considers multiple factors, including, but not limited to a candidate's experience, education, skills, licensure, certifications, departmental equity, training, and organizational needs. Base pay is only one component of Sutter Health's comprehensive total rewards program. Eligible positions also include a comprehensive benefits package.
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