Position Details
This is Full-Time Benefit Eligible position working 80 hours per biweekly pay period.
Shift:
Location: 1324 Lakeland Hills Blvd Lakeland, FL
Annual Salary: Min $0.00 Mid $0.00
Position Summary
Reporting directly to the President & CEO, the Vice President (VP) of Marketing & Communications is responsible for the strategic leadership, vision, and execution of Lakeland Regional Health's (LRH) overall marketing, branding, and communications strategy. This role will ensure that LRH is positioned as a leading healthcare provider within the community and beyond, strengthening its reputation, market presence, and engagement with patients, employees, donors, and stakeholders.
The SVP of Marketing & Communications will oversee all marketing, branding, digital, and public relations initiatives, aligning them with LRH's mission, vision, and strategic objectives. The VP will lead a high-performing team, including the Associate Vice President (AVP) of Marketing & Communications, ensuring the effective development and implementation of innovative and data-driven marketing strategies.
Position Responsibilities
People At The Heart Of All That We Do
- Fosters an inclusive and engaged environment through teamwork and collaboration.
- Ensures patients and families have the best possible experiences across the continuum of care.
- Communicates appropriately with patients, families, team members, and our community in a manner that treasures all people as uniquely created.
Safety And Performance Improvement
- Behaves in a mindful manner focused on self, patient, visitor, and team safety.
- Demonstrates accountability and commitment to quality work.
- Participates actively in process improvement and adoption of standard work.
Stewardship
- Demonstrates responsible use of LRH's resources including people, finances, equipment and facilities.
- Knows and adheres to organizational and department policies and procedures.
People At The Heart Of All We Do
- Fosters an inclusive and engaged environment through teamwork and collaboration.
- Ensures patients and families have the best possible experiences across the continuum of care.
- Communicates appropriately with patients, families, team members, and our community in a manner that treasures all people as uniquely created.
Safety And Performance Improvement
- Behaves in a mindful manner focused on self, patient, visitor, and team safety.
- Demonstrates accountability and commitment to quality work.
- Participates actively in process improvement and adoption of standard work.
Stewardship
- Demonstrates responsible use of LRH's resources including people, finances, equipment and facilities.
- Knows and adheres to organizational and department policies and procedures.
VP/AVP Capabilities
- Demonstrates accountability for strategic programs and service delivery within all areas of responsibility to support achievement of organizational priorities.
- Coaches leaders to support career growth and promotion and ability to lead and influence key stakeholders.
- Engages direct leadership team to leverage talent and embrace, sponsor and develop diversity of talent and capabilities.
- Directs and participates in direct leadership team development, performance management and engagement.
- Leads change by communicating a clear vision, influencing and motivating others, and encouraging to leaders to take on new opportunities.
- Assists Executive Leadership in the design of a healthy and safe culture that advances organizational, team and individual performance.
Standard Work: Sr. VP Marketing & Communications
- Develop and execute a comprehensive marketing, communications, and branding strategy that enhances LRH's visibility, reputation, and market share.
- Serve as the senior advisor to the CEO and Executive Leadership Council on all marketing, media relations, and public affairs matters.
- Ensure brand consistency across all internal and external communications, advertising, and digital platforms.
- Marketing & Communications Strategy Execution
- Oversee the development and execution of integrated marketing campaigns, including digital, social media, public relations, and traditional media.
- Leverage quantitative and qualitative research to shape marketing and branding initiatives, ensuring alignment with consumer needs, competitive positioning, and healthcare trends.
- Collaborate closely with the SENIOR Vice President of Development, and other senior leaders to align marketing and fundraising strategies with institutional goals.
- Act as the primary spokesperson for LRH, managing key media relationships, crisis communications, and public relations strategies.
- Direct the creation of media strategies to elevate LRH's leadership, services, and community impact.
- Guide messaging for key announcements, press releases, and external communications to ensure strategic alignment.
- Lead LRH's digital transformation efforts in marketing, ensuring an innovative and data-driven approach to digital engagement, website strategy, and social media presence.
- Oversee content development, ensuring compelling storytelling that engages key audiences, including patients, employees, donors, and community stakeholders.
- Develop and oversee communication strategies for key institutional initiatives, CEO messaging, and employee engagement efforts.
- Work closely with Human Resources to enhance internal communications and support a culture of transparency, trust, and engagement.
- Provide leadership, mentorship, and professional development opportunities for the marketing and communications team, including the AVP of Marketing & Communications.
- Oversee budget management for marketing and communications initiatives, ensuring cost-effective and impactful strategies.
- Foster a high-performance culture focused on innovation, collaboration, and continuous improvement.
Competencies & Skills
Essential:
- Strong Leadership Skills with a track record of building, mentoring, and developing High - Performing teams.
- Excellent communication, storytelling, and public speaking skills.
- Ability to navigate complex environments and collaborate effectively with Executive leaders, Board members, and external stakeholders.
- Expertise in digital marketing, content strategy, and data-driven decision-making.
- Maintains an active membership in the society for healthcare strategy & market development (SHSMD), and participates in the Society's educational programs and events, including the annual conference.
Qualifications & Experience
Essential:
Essential:
- Master's degree in Marketing, Communications, Business Administration, or a related field
Other information:
Experience Essential:
• 10+ years of progressive leadership experience in marketing, communications, or public relations in healthcare or a related industry.
• Proven experience in strategic marketing, brand management, and media relations at an executive level.
• Crisis communication and reputation management experience.
|
Share
Tweet
LinkedIn
