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Head of Marketing (USA) job

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Open Bionics

Job Ref:	cde41f53-b952-42e0-8169-1eee4e0bd31a
Employer:	Open Bionics
Category:	General Marketing
Map:	United States (Show on map)
Description
Job Title: Head of Marketing USA Location: Remote with regular travel within USA required. Alternatively hybrid at one of our locations; Colorado, Chicago, Texas, Florida, Los Angeles, New York, Nashville, Minneapolis, Ohio, Arizona. Type: Full-Time Reports to: Chief Executive Officer USA (CEO) Salary: $130,000 - $150,000 (dependent on location) and bonuses Start date: As soon as possible About Us: Open Bionics is a fast-growing startup revolutionizing bionic technologies and services. This is a company that is bringing science fiction to life; in fact your first mission at Open Bionics will be to bring a bleeding-edge, world-first technology to market in 2026 after 5 years of development and millions spent in R&D. Not only is this technology the work of science fiction, it has a meaningful real-world impact and can be life-changing for millions of people who have lost limbs. We're looking for someone creative, a 10xer, who is fired up to take the reins and grow with us at speed as we deliver on 20 x growth over the next 5 years and have global social impact. Open Bionics builds technologies that enhance the human body. We improve quality of life, independence, and mobility. We are setting out to make life-changing bionic devices beautiful to look at, enjoyable to wear, and an amazing experience to receive. We deliver world-class care, and improve the accessibility of prosthetic services and technologies. But we don't stop there, we work with our amazing partners like Marvel, Lucasfilm, 20th Century Fox, and The Walt Disney Company (an investor in Open Bionics) to create magical experiences for our users; we worked with Mark Hamil to take a call with one of our users and surprise her with a trip to Disney Florida and produce an inspiring message for people with limb differences, we've worked with Hollywood director James Cameron to bring Alita Battle Angel to life by creating and gifting replica Beserker arms to a young girl at his movie premiere in London, we've delivered a young boy with two Black Panther bionic arms and a trip to the Wakanda Forever movie premiere in LA, we've worked with videogame creators behind Metal Gear Solid, and Deus Ex to produce the bionic limbs from their games for photoshoots with our users, we have worked with the team behind Moana 2 to surprise 4 of our young users with a Moana inspired merch haul etc. We've even worked with MrBeast to deliver a Hero PRO to a young superfan. You'll have the ability to have an ambitious idea and bring about the dream collaboration to make it happen for our users. You'll take inspiration from the movies, pop culture, and popular high-tech consumer products to build our brand and experiences. You'll have outlandish ideas that seem impossible to pull-off but you'll try anyway knowing that we have a rich history of making the seemingly impossible happen for our users. This is an opportunity for a strategic, creative marketeer to take a leadership position with a huge amount of autonomy and freedom at a scaleup tech company and play a huge role in building its future. Role Overview: We are seeking a visionary and data-driven Head of Marketing to lead our US marketing efforts with a primary focus on driving lead generation, brand awareness, and revenue growth. As the Head of Marketing, you will design and execute strategies that amplify our market presence, generate high-quality leads, nurture, and convert those leads into happy lifelong customers. This role requires a hands-on leader who thrives in a startup environment and is passionate about scaling a brand from the ground up. You will be a proactive generalist, and biassed toward action. You will have a rich history of creating campaigns, PR, storyboards, visuals, websites, brochures, and trade show booths. You will have high emotional intelligence, be an epic storyteller, and have a knack for spotting a great story. In this role, you will lead by doing. You will work extremely closely with the CEO. Key Performance Indicators: Number of eligible leads generated per month. Both B2C and B2B. Customer Acquisition cost.. Conversion rate from eligible leads to appointment or B2B training. Measurement and implementation of feedback from our clinical team. Key Responsibilities: Lead Generation Strategy: Develop and execute comprehensive lead generation strategies that target key customer segments, leveraging both inbound and outbound tactics. Nurture those leads throughout the funnel and experiment with optimisation strategies to increase conversion rates at each gate. Marketing Leadership: Build, lead, and evaluate a high-performing marketing team consisting of employees and freelancers, fostering innovation and accountability. Budget Management: Manage the company's marketing budget. Events management: Identify and arrange our presence at community events throughout the year. Partnership management: Identify, build, maintain, and grow our key relationships. Digital Marketing: Oversee and optimize digital marketing campaigns, including SEO, PPC, social media, email marketing, and content marketing, ensuring measurable ROI. You'll be responsible for growing our audience across all channels; YT: 207k TT: 42.6k LI: 43.5k FB: 97.3k IG: 72.1k X: 25.6k Brand Development: Define and strengthen our brand positioning, voice, and identity to resonate with target audiences. Data Analytics: Utilise existing analytics tools to track performance, derive insights, and refine strategies to maximize lead generation and conversion rates. Collaborations and Influencers: Identify and nurture strategic partnerships that drive growth and expand market reach. Budget Management: Allocate and manage the marketing budget effectively, prioritizing initiatives that deliver the highest impact. Regularly evaluate and report on the success / failure of initiatives and lessons learned. Sales Alignment: Collaborate closely with the clinical team to ensure seamless handoffs of leads and alignment on revenue goals. Customer Insights: Utilize customer feedback and market research to inform strategies and improve the customer journey. Communication management: Develop and execute a PR strategy for Open Bionics, building relationships with journalists and delivering regional coverage. Influence and take responsibility for all communications relating to Open Bionics internally and externally. Website management: Manage and consistently iterate and improve Open Bionics' website. Qualifications: 8+ years of experience in marketing leadership roles, with a strong track record in lead generation and growth marketing (if you can make up for the lack of experience with a convincing cover letter that demonstrates your outsized impact at a company - we want to hear from you). Proven success in scaling marketing efforts for startups or fast-paced organizations. Proven success with US regional media coverage for your previous products / organisations / events. Deep expertise in digital marketing channels and marketing automation tools (e.g., Google Analytics). Exceptional strategic thinking combined with a hands-on, execution-oriented mindset. Strong analytical skills, with the ability to interpret data and make informed decisions. Excellent communication, reporting, and team leadership abilities. Excellent process creation, management, and evaluation skills. Experience in the field of prosthetics and orthotics in the USA is a plus. Entrepreneurial and can-do approach. Evidence of a creative portfolio is a plus (what have you written, created, produced?). The US base salary range for this full-time position is $130,000 - $150,000 + bonus + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum available for new hire salaries. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. What We Offer: We provide a flexible work hours policy 401(k) plan with company match up to 4% of qualifying earnings Medical insurance 30 days paid vacation days Bonus Scheme Potentially International travel opportunities Public speaking opportunities Small, tight team, with an amazing can-do, experiment-friendly collaborative culture Join us in transforming bionics and building a brand that makes a difference! To Apply 1) Go to https://openbionics.com/careers/ and Click 'Apply for this Job'. 2) Write a Covering Letter explaining why you are suitable for the role. You must address the person specification criteria and detail why you want to work for Open Bionics. You may also supply evidence in addition as listed above of a creative portfolio. 3) Upload your Resume which evidences the technical aspects of your knowledge, skills and experience. Please note that both of the above must be submitted in order to be considered for the post. Other Information Open Bionics is an Equal Opportunities employer. If you are disabled and require any reasonable adjustments to participate in any recruitment processes, please contact [email protected]. We welcome enquiries from everyone and we value diversity in our workplace. If you are successful, you will be expected to provide proof of your right to work in the USA.

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