Head of Lifecycle Marketing, Zappos job in New York
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New York, New York - NY Amazon
| Job Ref: | 3180852 |
| Employer: | Amazon |
| Category: | General Marketing |
| Job Type: | Full Time |
Location | |
| State: | New York - NY |
| City: | New York |
| Map: | United States, New York , New York (Show on map) |
Description | |
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Zappos is seeking a strategic Head of Lifecycle Marketing to lead and evolve our global email and push notification programs, while driving growth for our mobile app. This role will be instrumental in boosting revenue and enhancing customer engagement through world-class marketing experiences.
The Head of Lifecycle Marketing will develop and own the strategic vision for Zappos' lifecycle marketing initiatives, leading a team that includes an established email marketing manager. They will partner with the CRM team to architect customer journey strategies and oversee the evolution of our personalization and automation capabilities. As the business owner of Zappos' App, they will drive the mobile growth strategy while partnering with cross-functional teams to enhance the customer experience. They will own channel performance metrics, strategic planning, and the channel roadmap, advocating for innovations that drive long-term growth. The right candidate will bring strategic vision, analytical depth, and cross-functional leadership skills to transform our customer engagement programs. Key job responsibilities • Define and drive comprehensive strategic vision for email, push notifications, and app channels aligned with Zappos' business goals and growth targets • Lead strategic planning and goal-setting across channels, providing executive-level insights and recommendations • Architect next-generation personalization and automation strategies to enhance customer lifetime value • Drive innovation in our mobile app strategy, leading cross-functional initiatives to accelerate growth • Champion technology investments and platform enhancements to enable advanced capabilities • Design framework for measuring and optimizing channel performance and customer engagement • Develop strategic partnerships across CRM, Product, Tech, and Creative to drive transformation initiatives • Guide the evolution of our lifecycle marketing program through strategic testing and optimization • Lead stakeholder management and executive communication of strategic initiatives and results • Mentor and develop team members while fostering a culture of innovation and customer obsession BASIC QUALIFICATIONS - 6+ years of professional non-internship marketing experience - Experience managing teams - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience driving direction and alignment with cross-functional teams - Bachelor's degree PREFERRED QUALIFICATIONS - Experience with basic HTML, website management and content management systems (CMS) - Experience within e-commerce or Retail fields - Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices - Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. USA, NY, New York - 156,100.00 - 211,200.00 USD annually USA, WI, Madison - 142,000.00 - 192,000.00 USD annually | |
ref: (3180852) 20 days ago
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