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Head of Marketing & Revenue job in Grand Junction

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Grand Junction, Colorado - CO Christie Reece

Job Ref:	52
Employer:	Christie Reece
Category:	General Marketing
Job Type:	Full Time
Location
State:	Colorado - CO
City:	Grand Junction
Post Code:	81501
Map:	United States, Colorado , Grand Junction (Show on map)
Description
Head of Marketing & Revenue Full-Time \| Onsite \| 1601 Riverfront Dr Ste 103, Grand Junction, CO 81501 $65,000 annual salary \| Reports to Head of Business Operations \| Minimal Physical Requirements \| Exempt \| M-F 8am-5pm (variable) Why CRG? The Christi Reece Group is a Refreshing Real Estate company in the Grand Valley of Western Colorado. We have a team of professional Realtors who specialize in getting WOW-factor results for our clients. We pride ourselves in providing Western Colorado with the real estate service everyone deserves. We listen to client needs and make finding their ideal property our top priority. We use innovation and technology to maximize our seller's properties' exposure and attract qualified buyers. We know the Grand Valley - the neighborhoods, the real estate market and the trends. We'll share our extensive knowledge and expertise to get the best possible outcome on all our real estate transactions. We are 100% independent and Grand Valley focused. We care about our community and the people who live here. We open doors. We create connections. We build community connections. Part of the way we build community is through our quarterly Circle Fund, which has given over $500,000 to local nonprofits since our inception. It is such an incredible privilege to be able to give back in such a way, and we have so much fun doing it! About Your Role As our Head of Marketing & Revenue, you'll be responsible for growing the company lead pipeline through strategic marketing efforts and tracking marketing ROI. You will work to design, implement, and optimize marketing systems that generate inbound leads, support listing conversion, and increase company GCI with input and collaboration from the Leadership and Sales teams. Marketing goals and efforts should align with Sales metrics and ROI should be tracked heavily to ensure low cost-per-lead and a healthy flow of marketing generated GCI. This role should lead integration of new marketing strategy and technology, especially utilizing AI to its highest ability within the department. Implementation of AI and automation to reduce manual labor and increase marketing output by 3-5x without increasing costs. This role is expected to be result and solution driven, with efficiency as a high priority, and to implement ideas quickly and effectively, both company wide and through giving agents skills essential to individual and thus eventual company success. What You'll Do • Oversight and Ownership of the entirety of the marketing department • Build seller, buyer, relocation, referral, luxury, commercial, property management and development funnels • Implement and track ROI dashboards • Own cost per lead and marketing-generated GCI • Lead AI integration strategy for department and individual/independent agent marketing • Create an annual Marketing Plan and Strategy with breakdowns for quarterly and monthly campaigns by department within marketing • Assisting with Agent continuing education for independent marketing skills • Overseeing execution of events by event assistant and gaging lead and past client engagement results from client forward events • Assisting Head of Business with marketing budget setting, tracking and working within provided budgets, and owning ROI on marketing expenditures • Meet weekly with Head of Business Operations and Sales weekly to report efforts and problem solve workflow bottlenecks and other issues • SOP modernization to AI-driven • Automation building • Ad performance Optimization • Landing page A/B testing • Funnel tracking dashboards • Lead attribution tracking • UTM tracking • CallRail • Dashboard review • Other duties as assigned What You'll Need to Get the Job Done • Bachelors degree (Marketing, Business, or related field preferred) • 5+ years of experience on a marketing team, 2+ of those years in a leadership role • Strong social media skills and awareness of social media trends • Strong written and verbal communication skills • Strong skills in digital marketing tools and platforms • Strong skills in AI and adaptive marketing strategies for emerging technologies • Project management skills • Working knowledge of office equipment • Google Suite proficiency • Smart phone access & proficiency with text messaging • Capable of handling confidential information with professionalism • Excellent organizational skills and attention to detail • Ability to prioritize tasks and meet deadlines What Will Make Us Really Love You • Experience with graphic design or Canva • Google Analytics experience • SEO knowledge • CRM experience • Real Estate background • Multilingual (English/Spanish) Relevant Metrics • Marketing Leads Generated • Cost per Lead • Cost per appointment • Marketing-attributed pendings • Marketing-attributed closings • ROI by campaign • YouTube watch time growth • Social Media Platform growth • Database reactivation numbers • Marketing-influenced listing appointments • Database reactivation conversion rate • Seller funnel conversion rate • Ad spend efficiency ratio • Others as assigned What You'll Love About Us Our company's mission, vision, and core values are rooted in integrity and guide every aspect of our organization, from how we serve our community to how we interact as a team. As we've grown throughout the years, our employees remain at the heart of our success. To show our appreciation, we offer a generous compensation package that includes the following: • Retirement: SIMPLE IRA with employer matching up to 3% • Time off: Unlimited PTO plus 10 paid holidays • Career development: Professional development opportunities • Family care: Parental leave for all new parents through Colorado FAMLI • Bonus opportunities: Opportunities for quarterly bonuses and bonuses from closed transactions on leads from sphere of influence • Cost to close discounts: No commission fee charged to you when buying or selling your primary residence through the managing broker, and negotiable rates when buying and selling investment properties • Mileage Reimbursement: At current rates set by IRS More About Our Company We're committed to providing equal employment opportunities (EEO) to all candidates, without discrimination based on race, religion, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by federal, state, or local laws, including Title VII of the Civil Rights Act of 1964 and the Americans with Disabilities Act (ADA). Following the Immigration Reform and Control Act of 1986, all new hires must verify their identity and eligibility to work in the United States.

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