This role blends the discipline of execution with modern marketing capability. While the vision, positioning, and strategic direction for branding and marketing are established by the Executive Leadership Team, this leader is responsible for architecting and executing the marketing function that delivers measurable business impact.
This is not a purely visionary role. Success in this position requires a leader who can translate strategy into action, bring structure where there has been inconsistency, and operate as the quarterback for all marketing activity. It involves owning workflow, prioritization, systems, accountability, and delivery across a complex, multi-brand organization.
NexCore has invested significantly in marketing assets, tools, and platforms over the past year. The VP of Marketing will be accountable for activating, scaling, and operationalizing those investments so they consistently support growth, brand awareness, lead generation, employer branding, and go-to-market execution.
What This Role Is
This role is:
- A senior execution and operations leader
- A builder of scalable marketing systems and infrastructure
- A cross-functional quarterback and prioritization owner
- A leader who blends structure, creativity, and analytics
- A pragmatic people leader who delivers outcomes
Key Responsibilities
Execute the Executive Marketing Vision:
- Lead and execute a comprehensive marketing strategy that reflects the company's vision, differentiation, and growth goals
- Translate executive-defined strategy into clear annual and quarterly execution plans
- Ensure consistent brand presence and messaging across NexCore and ESL
Act as the Marketing Quarterback:
- Own intake, prioritization, and workflow for all marketing requests
- Establish clear processes that move work efficiently from request to execution to delivery
- Balance competing priorities across corporate, development, operations, sales, leasing, and leadership teams
- Serve as the single point of accountability for marketing delivery
Build Marketing Operations, Systems & Infrastructure:
- Design and implement scalable marketing workflows, SLAs, and approval processes
- Implement and optimize marketing automation, digital infrastructure, and AI-powered tools
- Introduce systems that create transparency, predictability, and efficiency
- Eliminate bottlenecks, rework, and last-minute execution
Activate and Scale Marketing Assets
- Inventory and assess existing marketing assets, platforms, and content
- Drive activation and deployment of underutilized assets across business lines
- Ensure assets support lead generation, brand awareness, investor relations, and talent attraction
- Continuously refine and optimize assets based on performance data
Build and Structure the Marketing Organization:
- Assess current team capabilities and identify gaps
- Design the right future-state marketing org model to support NexCore and ESL
- Make clear recommendations on:
- Internal headcount vs. external agencies
- Contractors vs. full-time roles
- Specialized vs. generalist capabilities
- Hire, lead, and develop a high-performing marketing team
Manage Agencies, Vendors & Budget:
- Select, onboard, and manage external agencies and vendors
- Optimize marketing spend for efficiency and ROI
- Set clear expectations, timelines, and deliverables
- Hold partners accountable for quality, speed, and strategic alignment
Multi-Channel Marketing & Performance Management:
- Direct and oversee multi-channel campaigns including content, digital, SEO/SEM, paid media, PR, and thought leadership
- Establish KPIs and dashboards to track performance across all channels
- Drive data-informed decisions and continuous optimization
Cross-Functional & Executive Partnership:
- Partner closely with Development, Leasing, Operations, Design & Construction, Business Development, and People Operations
- Lead employer branding initiatives in partnership with People Operations
- Act as a key voice in executive-level planning, providing insights and recommendations
- Monitor competitive trends and adjust execution to maintain market leadership
Ideal Candidate Profile
We are seeking a marketing leader who combines strong execution discipline with modern marketing expertise, someone equally comfortable building systems, leading teams, and driving performance.
Skills, Knowledge, and Expertise
Required Experience & Capabilities:
- 10+ years of progressive marketing experience
- Senior leadership experience running marketing functions or shared services
- Demonstrated success building structure, process, and accountability
- Deep expertise in digital marketing, brand execution, automation, and analytics
- Experience managing and scaling internal teams and external agencies
- Strong business acumen and cross-functional leadership skills
Preferred Experience:
- Background in real estate, senior living, healthcare, hospitality, or B2B services
- Experience supporting multiple brands or business lines
- Track record of modernizing marketing systems and infrastructure
Personal Attributes
- Highly organized and decisive
- Strategic but hands-on
- Comfortable with complexity and change
- Direct, clear communicator
- Results-oriented and accountable
What Success Looks Like in the First 12-18 Months
- A clearly structured, trusted Marketing Shared Services function
- Defined workflows and systems understood across the organization
- Activated marketing assets delivering measurable business impact
- Improved speed, quality, and consistency of marketing execution
- A right-sized, high-performing internal team and agency ecosystem
- Executive confidence in marketing delivery and performance
Benefits
- Compensation: $170,000 - $200,000 / year
- Eligible for discretionary benefits: annual performance bonus target
- Eligible for standard employee benefits: Medical, Dental, Vision, 401k, FSA, HSA, Commuter Benefits, Employee Assistance Program, Life Insurance (employee and dependents), Short-term disability (STD), Long-term disability (LTD), Accidental death & dismemberment (AD&D), vacation days, sick days, and other benefits
Disclaimer
To All Recruitment Agencies - NexCore Group does not accept unsolicited third-party resumes.
NexCore Group knows that when we welcome different points of view, it makes us better, stronger, and moves us boldly forward in becoming a world-class company. That is why we're proud to be an Equal Opportunity Employer and encourage all qualified talent to apply. Your application will be reviewed regardless of race, religion, gender, sexual orientation, national origin, disability, age, or veteran status.
If you are interested in applying for a position with NexCore Group and need special assistance or an accommodation to use our website, please contact HR@NexCoregroup.com
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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