VP of Marketing (B2B) job in New York
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New York, New York - NY BM Digital
| Job Ref: | 1FxrghLx01tu |
| Employer: | BM Digital |
| Category: | General Marketing |
| Job Type: | Full Time |
| Salary and Benefits: | USD 450,000.00 per year |
Location | |
| State: | New York - NY |
| City: | New York |
| Map: | United States, New York , New York (Show on map) |
Description | |
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About Us
BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:
We're trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $300M in annual media spend and drives meaningful bottom-line impact for our partners. BM Digital is not just an agency. We're a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.Role Overview BM Digital is seeking a VP of Marketing (B2B Demand Generation) to build and operate a fully integrated demand generation function. The focus of this role is to generate a reliable flow of qualified sales conversations and drive sustained pipeline growth through disciplined execution across all marketing channels. The VP will oversee paid media, creative systems, funnel performance, lifecycle marketing, organic distribution, and team management. This role carries full accountability for marketing performance, from budget deployment through funnel efficiency and sales handoff. This is a senior role for an experienced performance operator with a strong command of execution, data, and scaling marketing systems.Core Responsibilities Paid Acquisition • Lead all paid media efforts across Meta, Google, YouTube, and LinkedIn • Design and manage multi-million-dollar monthly budgets with clear forecast models • Implement high-velocity testing methodologies focused on CPL, cost per booked call, MQL and CAC • Build a performance dashboard to monitor daily KPIs, diagnose bottlenecks, and guide resource allocation Creative Strategy and Advertising • Own end-to-end creative strategy, including angles, hooks, messaging, scripts, and briefs • Direct creative teams (editors, designers, strategists) to produce high-performing assets consistently • Establish a rigorous creative testing pipeline with rapid iteration cycles • Maintain a clear framework for identifying, scaling, and retiring winning concepts Funnel Performance • Manage the full funnel from click to booked call, including landing pages, forms, CRO, and retargeting flows • Identify and resolve conversion bottlenecks using data-driven analysis • Enhance lead quality and show-up rates through coordinated nurture and follow-up systems • Maintain accountability for funnel conversion metrics and downstream sales alignment Lifecycle Marketing (Email and SMS) • Architect and oversee all email and SMS programs • Build automated nurture flows, re-engagement campaigns, and segmentation strategies • Drive improvements in lead warming, call readiness, and conversion efficiency • Measure lifecycle impact on pipeline velocity and cost efficiency Organic Distribution • Develop and manage an integrated content engine across LinkedIn, YouTube Shorts, Instagram, X, and other relevant channels • Build a high-frequency posting system that leverages internal subject matter experts • Implement processes for content repurposing and cross-channel amplification • Track organic performance and its contribution to lead volume and brand authority Leadership and Organizational Management • Hire, manage, and develop a cross-functional marketing team • Implement operating rhythms, SOPs, and accountability frameworks • Build integrated weekly growth sprints and reporting cadences • Align closely with the Sales organization to optimize quality, pipeline velocity, and closed-won outcomes • Own the marketing P&L and performance roadmapCandidate Profile • 5-10+ years of experience in performance marketing, growth, or demand generation • Proven track record managing $500K-$3M+ monthly paid media budgets • Advanced proficiency across Meta, Google, YouTube, and LinkedIn • Strong direct-response copywriting capability • Demonstrated ability to architect and scale full-funnel systems • Strong analytical orientation; fluency with attribution, analytics platforms, and forecast modeling • Experience managing multidisciplinary teams in fast-paced, high-accountability environments • Ability to write, critique, and optimize performance-driven creative assets • Preference for operators who have worked in B2B high-ticket funnels, performance agencies, or media-driven organizations Compensation
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ref: (1FxrghLx01tu) 13 days ago
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