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Head of USA Marketing job

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Colorado - CO Open Bionics

Job Ref:	cde41f53-b952-42e0-8169-1eee4e0bd31a
Employer:	Open Bionics
Category:	General Marketing
Location
State:	Colorado - CO
Map:	United States (Show on map)
Description
Job Title: Head of Growth Marketing USA Location: Remote with regular travel within USA required, or hybrid at one of our locations; Colorado, Chicago, Texas, Florida, Los Angeles, New York, Nashville, Minneapolis, Ohio, Arizona, North Carolina, Pennsylvania, Georgia. Type: Full-Time Reports to: Chief Executive Officer USA (CEO) Salary: $130,000 - $150,000 (dependent on location) and bonuses tied to revenue performance Start date: As soon as possible About Us: Open Bionics is a fast-growing bionic technology company transforming prosthetic care in the United States and globally. We design and manufacture advanced bionic limbs that enhance independence, mobility, and quality of life for people with limb differences. Our mission is to make life-changing prosthetics not only highly functional, but beautiful, expressive, and empowering to wear. Backed by our world-class partners including Disney and Marvel, and other influential brands, we combine cutting-edge engineering with culturally iconic collaborations to create unforgettable experiences for our users. Our work sits at the intersection of healthcare, advanced robotics, and popular culture, bringing science fiction to life in a way that delivers meaningful real-world impact. With a world-first technology launching in 2026 after years of R&D investment, we are entering a critical scale phase. The US represents our largest growth opportunity, with a 20x expansion ambition over the next five years. Marketing will be central to building predictable demand, strengthening brand leadership, and driving sustainable revenue growth. This is a rare opportunity to help shape the next chapter of a category-defining company. Role Overview: We are seeking a growth architect who can build and scale a predictable, data-driven revenue engine in the US. As the Head of Growth Marketing, you will design and execute strategies that amplify our market presence, generate high-quality leads, nurture, and convert those leads into happy lifelong customers. This role requires a hands-on leader who thrives in a startup environment and is passionate about scaling a brand from the ground up. You will be a T-shaped growth leader with hands-on execution capability, and strong bias for action. You will have a rich history of brand and creative execution and ensuring campaigns drives measurable growth outcomes. You will have high emotional intelligence, be a compelling strategic communicator, and have a knack for spotting a great story. In this role, you will lead by doing. You will be accountable for building and optimising a data-driven revenue engine spanning CRM systems, attribution modelling, funnel performance, paid media ROI, and tight integration with sales operations. You will operate as a strategic partner to the CEO/Founders, helping shape US expansion strategy and revenue planning. Key Performance Indicators: Number of eligible leads generated per month. Both B2C and B2B. Customer acquisition cost. Funnel conversion rates, from eligible leads to appointment or B2B training. Pipeline Velocity Measurement and implementation of feedback from our clinical team. Key Responsibilities: Lead/Demand Generation Strategy: Develop and execute comprehensive lead/demand generation strategies that target key customer segments, leveraging both inbound and outbound tactics. Nurture those leads throughout the funnel and experiment with optimisation strategies to increase conversion rates at each gate. Marketing Leadership: Build, lead, and evaluate a high-performing marketing team consisting of employees and freelancers, fostering innovation and accountability. Events management: Identify and arrange our presence at community events throughout the year. Partnership management: Identify, build, maintain, and grow our key relationships. Digital Marketing: Oversee and optimize digital marketing campaigns, including SEO, PPC, email marketing, and content marketing, ensuring measurable ROI. Brand Development: Define and strengthen our brand positioning, voice, and identity to resonate with target audiences. Data Analytics: Utilise existing analytics tools to track performance, derive insights, and refine strategies to maximize lead generation and conversion rates. Collaborations and Influencers: Identify and nurture strategic partnerships that drive growth and expand market reach. Budget Management: Allocate and manage the marketing budget effectively, prioritizing initiatives that deliver the highest impact. Regularly evaluate and report on the success / failure of initiatives and lessons learned. Sales Alignment: Collaborate closely with the clinical team to ensure seamless handoffs of leads and alignment on revenue goals. Customer Insights: Utilize customer feedback and market research to inform strategies and improve the customer journey. Qualifications: 8+ years of experience in marketing leadership roles, with a strong track record in lead generation and growth marketing (if you can make up for the lack of experience with a convincing cover letter that demonstrates your outsized impact at a company - we want to hear from you). Proven success in scaling marketing efforts for startups or fast-paced organizations. Proven success with US regional media coverage for your previous products / organisations / events. Deep expertise in digital marketing channels and marketing automation tools (e.g., Google Analytics). Exceptional strategic thinking combined with a hands-on, execution-oriented mindset. Strong analytical skills, with the ability to interpret data and make informed decisions. Excellent communication, reporting, and team leadership abilities. Excellent process creation, management, and evaluation skills. Experience in the field of prosthetics and orthotics in the USA is a plus. Entrepreneurial and can-do approach. Evidence of a creative portfolio is a plus (what have you written, created, produced?). The US base salary range for this full-time position is $130,000 - $150,000 + bonus + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum available for new hire salaries. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. What We Offer: We provide a flexible work hours policy 401(k) plan with company match up to 4% of qualifying earnings Medical insurance 30 days paid vacation days Bonus Scheme Potentially International travel opportunities Public speaking opportunities Small, tight team, with an amazing can-do, experiment-friendly collaborative culture Join us in transforming bionics and building a brand that makes a difference! To Apply 1) Go to https://openbionics.com/careers/ and Click 'Apply for this Job'. 2) Write a Covering Letter explaining why you are suitable for the role. You must address the person specification criteria and detail why you want to work for Open Bionics. You may also supply evidence in addition as listed above of a creative portfolio. 3) Upload your Resume which evidences the technical aspects of your knowledge, skills and experience. Other Information Open Bionics is an Equal Opportunities employer. If you are disabled and require any reasonable adjustments to participate in any recruitment processes, please contact [email protected]. We welcome enquiries from everyone and we value diversity in our workplace. If you are successful, you will be expected to provide proof of your right to work in the USA.

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