Head of Marketing RayzeBio - Princeton NJ job in Princeton
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Princeton, New Jersey - NJ National Guard Employment Network
| Job Ref: | 465938BR |
| Employer: | National Guard Employment Network |
| Category: | General Marketing |
| Salary and Benefits: | USD 239,080.00 - 289,708.00 per year |
Location | |
| State: | New Jersey - NJ |
| City: | Princeton |
| Map: | United States, New Jersey , Princeton (Show on map) |
Description | |
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Job Description
ATTENTION MILITARY AFFILIATED JOB SEEKERS - Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. If you have the required skill set, education requirements, and experience, please click the submit button and follow the next steps. Unless specifically stated otherwise, this role is "On-Site" at the location detailed in the job post. Summary This is a build-and-launch opportunity for a seasoned commercial launch leader who thrives in fast-paced environments and who wants to help define the next era of RPT commercialization. The Head of Marketing - RayzeBio will serve as the launch lead for RayzeBio's first commercial product and leading actinium-based radiopharmaceutical-RYZ101. You will own the global brand and launch strategy end-to-end and drive commercial and organizational readiness from NDA through launch and early lifecycle growth. You will also have responsibilities involving pipeline readiness and business development. What makes this role different: you'll operate in one of the fastest-evolving frontiers in oncology-radiopharmaceutical therapy (RPT)-where the market landscape, site-of-care infrastructure, and customer decision pathways are being developed in real time. You'll also have the opportunity to build a high-performing marketing team from the ground up, leverage the significant knowledge and resources from the broader BMS organization, and to create an AI-enabled, insights-led launch engine that modernizes how we decide, and act. Reporting to the Head of Commercial Strategy and Business Operations, this leader will help define RayzeBio's commercial capabilities and launch excellence framework for RYZ101 and the broader pipeline. Job Responsibilities Lead the global commercial marketing strategy for RYZ101, defining positioning, messaging architecture, segmentation, and differentiation-translating clinical evidence into compelling customer value. Develop and execute the integrated pre-launch and launch roadmap, ensuring global-to-local alignment and clear decision points across key workstreams. Lead cross-functional NDA readiness activities, ensuring labeling, promotional readiness, and market access strategies are aligned with commercial goals and launch scenarios. Develop and manage the commercial launch scorecard and key performance indicators to track organizational readiness, identify gaps early, and accelerate issue resolution. Drive pre-launch market shaping, including disease education, stakeholder engagement, and thought leader (TL) partnership initiatives in collaboration with Medical Affairs. Partner with Market Access and Patient Services to ensure payer, reimbursement, and patient support strategies reflect real-world patient journeys and site-of-care workflows. Work with the Commercial Operations and Strategy Lead to drive health-system and site enablement strategies for nuclear medicine centers, integrating operational and logistical requirements unique to radiopharmaceuticals. Oversee creative agencies and promotional partners, ensuring best-in-class omnichannel execution (digital, web, CRM, field enablement) and effective medical/legal/regulatory (MLR) review outcomes. Establish and scale modern, AI-enabled marketing capabilities-e.g., faster insight synthesis, audience and journey analytics, predictive signals for adoption, modular content systems, compliant GenAI-assisted drafting, and rapid test-and-learn experimentation with clear measurement. Build and lead a high-performing marketing team and establish launch excellence standards and repeatable playbooks for RayzeBio's future pipeline assets. Represent Marketing in governance forums and ensure business continuity between NDA filing and post-approval launch execution, maintaining pace, clarity, and alignment across the matrix (including BMS). Additional Qualifications/Responsibilities Education, Skills and Experience Bachelor's degree required; advanced degree (MBA, PharmD, PhD) is a plus. Minimum 10 years of experience in pharmaceutical or biotechnology commercialization leadership roles, with significant experience in oncology marketing and multiple product launches. Leadership experience in radiopharmaceutical commercialization is highly preferred. Experience with first-to-market, novel therapeutic launches or complex modality launches (radiopharmaceuticals, cell/gene therapy, or other infrastructure-dependent products) is a plus. Proven success leading cross-functional launch planning and execution, including pre-launch and post-launch phases. Demonstrated ability to lead through influence, work across matrixed teams, and operate effectively at the executive level. Knowledge of healthcare system dynamics, payer environments, and site-of-care considerations relevant to nuclear medicine and oncology. Exceptional analytical, strategic, and operational planning skills with the ability to synthesize complex information into actionable insights. Comfort with modern marketing analytics and AI-enabled approaches (e.g., experimentation, personalization, next-best-action thinking, and performance measurement), applied responsibly with appropriate governance. Exceptional communication, presentation, and stakeholder management skills. Core Competencies Brand Strategy & Launch Leadership Cross-Functional Influence and Launch Governance Radiopharmaceutical Ecosystem Expertise (or rapid learning agility) AI-Enabled, Insights-Driven Marketing Mindset (test-and-learn, measurement, modernization) Strategic & Operational Agility Executive Presence & Communication Launch Excellence & Organizational Readiness Why This Role Matters The launch of RYZ101 represents a defining milestone for RayzeBio and the radiopharmaceutical field. This role is an opportunity to help shape a category and build a commercial organization that launches differently-faster, smarter, and more insight-led. The Head of Marketing will drive the successful launch of this first-to-market actinium-based therapy while establishing the commercial foundation and launch blueprint for RayzeBio's broader pipeline. #RayzeBio $ 239,080.00 - $289,708.00 | |
ref: (465938BR) 11 days ago
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