You will lead Clearwater Analytics Americas' marketing strategy and execution to drive measurable pipeline and bookings impact while strengthening brand awareness and positioning. You'll own the regional go-to-market plan across digital, field, events, sales enablement, and partner marketing-anchored by a high-performing demand generation engine that supports 25%+ bookings growth.
Key Responsibilities
Americas Strategy & Market Execution
- Lead Americas marketing across all customer sectors (Insurance, Hedge Funds, Asset Managers and Owners, and Energy).
- Translate global marketing priorities into an Americas GTM plan tied to sourced pipeline, influenced pipeline, and revenue goals.
- Ensure every market touchpoint (campaigns, events, field programs, partner motions) drives opportunity creation and account progression.
- Partner closely with Americas Sales leadership to align marketing with pipeline acceleration, territory priorities, and account-level plans.
Regional Orchestration & Cross-Functional Alignment
- Drive consistent messaging, positioning, and execution standards across the Americas while ensuring local relevance.
- Bring client insights and competitive intelligence into planning to sharpen ICP focus and market prioritization.
- Partner with Demand Generation on shared pipeline targets, operating rhythms, conversion performance, and reporting.
- Collaborate with Product Marketing to deliver buyer-specific narratives, proof points, and enablement for Americas teams.
- Work with Brand & Communications to increase CWAN visibility, thought leadership, and storytelling in the region.
Field, Events & Partner Marketing
- Own the Americas field and event strategy, including Clearwater Connect, executive dinners, client summits, user groups, and industry sponsorships.
- Ensure every activation is built to commercial outcomes: meetings set, opportunities created, deal progression, retention/expansion, and brand leadership.
- Establish clear ROI and performance frameworks that link spend to pipeline and business impact.
- Build and scale partner/channel marketing programs that expand reach and accelerate pipeline in priority segments.
Team Leadership & Operations
- Build, lead, and develop a high-performing Americas marketing team (and dotted-line partners as applicable).
- Create a culture of accountability, collaboration, and execution excellence with clear goals and operating cadence.
- Own the Americas budget, resource allocation, and operational discipline to maximize impact and efficiency.
- Serve as a senior leader on the Marketing team, contributing to global strategy, planning, and investment decisions.
Qualifications
- 10+ years of B2B marketing leadership experience in a high-growth, action-oriented Capital Markets or financial services environment.
- Proven track record of driving pipeline creation and bookings impact through integrated regional marketing programs.
- Deep expertise in B2B SaaS go-to-market, including multi-channel demand generation and lifecycle marketing from pre-pipeline through booking.
- Experience working across direct and channel sales models, including high-velocity demand generation.
- Strong command of digital marketing KPIs, analytics, attribution, and executive-level reporting; comfortable being hands-on when needed.
- Experience with marketing automation and the marketing tech stack required to scale demand generation.
- Demonstrated ability to partner effectively with senior Sales leaders and executive stakeholders.
- Excellent communication, commercial judgment, and people leadership skills.
- Bachelor's degree in business, marketing, communications, or related field; MS/MA a plus.
Success in This Role
- The Americas region delivers consistent growth in marketing-sourced and marketing-influenced pipeline and bookings contribution.
- Sales views marketing as a trusted commercial partner that drives opportunity creation and deal velocity.
- Strong alignment between product messaging, demand generation, and field execution-resulting in higher conversion and faster cycles.
- Americas marketing operates with disciplined planning, clear ROI, and reliable execution across campaigns, events, and account programs.
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