AWM, Marcus by Goldman Sachs, Customer Retention, Marketing, Vice President, New York, NY job in New York
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New York, New York - NY Goldman Sachs, Inc.
| Job Ref: | 300016014572760 |
| Employer: | Goldman Sachs, Inc. |
| Category: | General Marketing |
| Salary and Benefits: | USD 160,000.00 - 270,000.00 per year |
Location | |
| State: | New York - NY |
| City: | New York |
| Map: | United States, New York , New York (Show on map) |
Description | |
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Job Description
Asset and Wealth Management Across Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our direct-to-consumer business provides digital solutions that help customers save and invest. Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading-edge technology, data and design. Marcus by Goldman Sachs As the online consumer banking business of Goldman Sachs, Marcus operates as a digital bank, providing high-yield savings accounts and Certificates of Deposit (CDs) directly to individual consumers. Marcus combines Goldman Sachs' over 150 years of expertise with intuitive digital experiences, focusing on value, transparency, and simplicity for its millions of customers, and is recognized as the largest pure online bank, delivering a fully digital experience without physical branches. Your Impact The Marcus US Marketing Team is seeking a visionary and strategic Vice President to lead the US Deposits Marketing Retention team. This critical leadership role is responsible for defining, championing, and executing the strategy for customer experiences and communications that drive prospect conversion and significantly enhance existing customer stickiness. As a data-driven leader, you will strategically leverage customer behaviors and perceptions across the entire customer lifecycle to build and optimize engagement campaigns that drive product adoption, foster deep loyalty, and proactively reduce churn across our large portfolio of customers. The Vice President will leverage advanced data analytics and customer research insights to define, champion, and execute innovative marketing strategies and campaigns aimed at retaining and growing our customer base. This includes overseeing the development and execution of comprehensive Go-To-Market (GTM) strategies for new product offerings and launches, directing the identification and segmentation of key customer cohorts in close partnership with our analytics team, providing strategic direction to creative teams, establishing robust testing frameworks and performance measurement, and interpreting advanced analytics to continuously optimize and evolve programs. The ideal candidates will possess extensive experience in pioneering and scaling customer loyalty programs that intelligently identify and deliver relevant product offers organically within the customer lifecycle, ultimately driving product affinity and sustained customer retention. The successful candidate will possess deep expertise across diverse marketing channels, including email, SMS, Push, and print, and understand the strategic nuances of each. Experience in a content marketing leadership capacity is highly valued. Job Summary and Responsibilities:
Basic Requirements:
Desired Characteristics:
ABOUT GOLDMAN SACHS At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world. We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers. We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html © The Goldman Sachs Group, Inc., 2025. All rights reserved. Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veterans status, disability, or any other characteristic protected by applicable law. Salary Range The expected base salary for this New York, New York United States based position is $160,000 - $270,000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end. Benefits Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here. | |
ref: (300016014572760) 9 days ago
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