Senior Director/Director, Paid Marketing job in New York
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New York, New York - NY TEGNA Inc.
| Job Ref: | 5054435007 |
| Employer: | TEGNA Inc. |
| Category: | Media |
| Salary: | $100,000+ |
| Salary and Benefits: | USD 200,000.00 - 240,000.00 per year |
Location | |
| State: | New York - NY |
| City: | New York |
| Map: | United States, New York , New York (Show on map) |
Description | |
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About TEGNA
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. TEGNA is hiring a Paid Marketing Director to lead and transform how we acquire and grow audiences across CTV, mobile, social, programmatic, linear, and emerging channels. This role is responsible for building a high-performance paid marketing engine-one that drives efficient growth, improves creative effectiveness, and brings rigor to how we measure and scale performance. This is not a role for someone who manages campaigns at a distance. This is for a leader who has personally driven performance, built systems that scale, and can materially improve how paid marketing operates. Why This Role Matters TEGNA is shifting from linear and web audiences to owned platforms (mobile and CTV). Paid marketing is a critical lever in that transition. We are looking for someone who has:
This role is expected to materially improve performance, not maintain the status quo. What You'll Do Own and Improve Performance
Build a High-Performance Creative System
Strengthen Data, Measurement & Funnel Performance
Build and Lead a High-Performing Team
Integrate Across the Full Funnel
What We're Looking For (Required Qualifications)
How We Work At TEGNA, we value:
This role is for someone who wants to own growth, build systems, and materially improve how marketing works-not maintain what already exists. #LI-MS1 Note: Final title and salary will be commensurate with the selected candidate's experience, skills, and overall background. Pay Range $200,000-$240,000 USD Benefits: TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance. Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one. Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health. TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. * Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union. EEO statement: TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com Recruiting Fraud Alert:To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers. Privacy Notice for California Residents SMS Messaging Privacy Policy | |
ref: (5054435007) 8 days ago
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