Description:
Technical Summary:
The
Senior Director, Enterprise Marketing Strategy & Market Integration - Pacific Northwest Region leads the delivery of enterprise marketing strategy across the Northwest and Washington markets, translating national priorities into effective, market-ready plans that drive growth, retention, and brand consistency. This leader leverages audience signals, campaign performance, and market insights to refine national programs, while ensuring that local initiatives align with enterprise objectives. Reporting to the Vice President, Enterprise Marketing Strategy & Market Integration, the Senior Director partners with leaders across Marketing, Communications, Sales, and the regions to deliver integrated execution, unified messaging, strategic planning, and measurable business outcomes.
Job Summary:
This senior director level position is primarily responsible for directing and overseeing integrated marketing communications programs and strategies, directing and overseeing market data collection and synthesis, and providing oversight and direction to the creative team. This position directs complex marketing projects, directs and oversees the design and implementation of complex marketing strategies, and directs and oversees the development and implementation of complex strategic go-to-market plans for all products/business lines.
Essential Responsibilities:
- Models and drives continuous learning and maintains a highly skilled and engaged workforce by aligning cross-functional resource plans with business objectives; overseeing the recruitment, selection, and development of talent; motivating and empowering teams; building organizational capacity and grooming high potentials for growth opportunities and advancement; staying current with industry trends, benchmarks, and best practices; providing guidance and leadership when difficult decisions need to be made; and ensuring performance management guidelines and expectations drive business needs.
- Oversees the operation of multiple units and departments by identifying customer and operational needs; analyzing resources, costs, and forecasts and incorporating them into business plans; engaging strategic, cross-functional business units to champion and drive support for business plans and priorities; translating business strategy into actionable business requirements; obtaining and distributing resources; setting standards and measuring progress; anticipating and removing obstacles that impact performance; addressing performance gaps and implementing contingency plans accordingly; ensuring products and/or services meet customer requirements and expectations while aligning with organizational strategies; serving as a subject-matter expert and trusted source to executive leadership; and providing influence and consultation in the development of the larger organizational or business strategy.
- Directs and oversees the design and implementation of complex marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals; establishing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; leveraging market research to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.
- Directs and oversees the development and implementation of complex strategic go-to-market plans for all products/business lines by defining the channel strategy; managing relationships with channel partners; evaluating channel partner needs and performance on an ongoing basis; analyzing audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities; and leading channel marketing programs to drive go-to-market strategies.
- Directs complex marketing projects by reviewing and approving project plans; managing cross-functional stakeholder contacts; assembling teams based on project needs and team member strengths; forecasting and adhering to project budget; overseeing vendor selection; defining scope and negotiating vendor contracts; managing vendor relationships at the leadership level; presenting project updates; managing project financials and deliverables; and ensuring projects align with marketing strategy and overall business goals and objectives.
- Provides oversight and direction to creative team by reviewing and analyzing data, research, and customer input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; reviewing, evaluating, and approving complete creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with the customer and relevant stakeholders; and presenting the brief.
- Directs and oversees market data collection and synthesis by managing the development of actionable, evidence-based marketing plans using data and insights; partnering with research and strategy teams to gather marketplace and consumer dynamics driving marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and defining and optimizing ROI on strategies and tactics.
- Directs and oversees integrated marketing communications programs and strategies by driving the development of communication strategies and engagement plans consistent with KP core strategies; integrating business-to-business, business-to-consumer, and line of business; reviewing and analyzing information from market research teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; ensuring alignment of activities across enterprise teams; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.
Knowledge, Skills and Abilities: (Core)
- Ambiguity/Uncertainty Management
- Attention to Detail
- Business Knowledge
- Communication
- Constructive Feedback
- Critical Thinking
- Cross-Group Collaboration
- Decision Making
- Dependability
- Diversity, Equity, and Inclusion Support
- Drives Results
- Facilitation Skills
- Health Care Industry
- Influencing Others
- Integrity
- Leadership
- Learning Agility
- Organizational Savvy
- Problem Solving
- Short- and Long-term Learning & Recall
- Strategic Thinking
- Team Building
- Teamwork
- Topic-Specific Communication
Knowledge, Skills and Abilities: (Functional)
- Analytical Skills
- Business Planning
- Digital Marketing
- Emotional Intelligence
- Financial Acumen
- Getting Work Done Through Others
- Marketing
- Negotiation
- Project Management
- Social Media
- Strategic Alignment
- Strategic Program Management
- Vendor Management
- Written Communication
Minimum Qualifications:
- Minimum five (5) years supervisory experience.
- Minimum four (4) years experience managing operational or project budgets.
- Bachelors degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field and Minimum twelve (12) years experience in marketing, communications, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.
Preferred Qualifications:
- Four (4) years experience in writing or editing for marketing, communications, or business initiatives.
- Six (6) years experience working in a matrixed organization.
Primary Location: Oregon,Portland,Kaiser Permanente Building
Additional Locations:
Scheduled Weekly Hours: 40
Shift: Day
Workdays: Mon, Tue, Wed, Thu, Fri
Working Hours Start: 08:00 AM
Working Hours End: 05:00 PM
Job Schedule: Full-time
Job Type: Standard
Worker Location: Flexible
Employee Status: Regular
Employee Group/Union Affiliation: NUE-PO-01|NUE|Non Union Employee
Job Level: Director/Senior Director
Department: Po/Ho Corp - HP PROD MGMT-SBU Marketing - 7016
Pay Range: $209500 - $271040 / year Kaiser Permanente strives to offer a market competitive total rewards package and is committed to pay equity and transparency. The posted pay range is based on possible base salaries for the role and does not reflect the full value of our total rewards package. Actual base pay determined at offer will be based on labor market data and a candidate's years of relevant work experience, education, certifications, skills, and geographic location.
Travel: Yes, 10 % of the Time
Flexible: Work location is on-site at a KP location, with the flexibility to work from home. Worker location must align with Kaiser Permanente's Authorized States policy. Kaiser Permanente is an equal opportunity employer committed to fair, respectful, and inclusive workplaces. Applicants will be considered for employment without regard to race, religion, sex, age, national origin, disability, veteran status, or any other protected characteristic or status.
|
Share
Tweet
LinkedIn
