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Senior Director II, Customer Marketing & Growth Strategy job in Atlanta

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Atlanta, Georgia - GA The Coca-Cola Company

Job Ref:	R-136583
Employer:	The Coca-Cola Company
Category:	Growth Marketing
Job Type:	Full Time
Salary and Benefits:	USD 218,800.00 - 247,200.00 per year
Location
State:	Georgia - GA
City:	Atlanta
Map:	United States, Georgia , Atlanta (Show on map)
Description
Location(s): United States of America City/Cities: Atlanta Travel Required: 26% - 50% Relocation Provided: No Job Posting End Date: February 27, 2026 Shift: First Shift (United States of America) Job Description Summary: The Senior Director II, Customer Marketing & Growth Strategy serves as the Chief Marketing Officer for the Strategic Partnerships & On-Premise (SPOP) organization. This executive is a transformative marketing leader and strategic thought partner - responsible for shaping the marketing vision for some of Coca-Cola's largest, most influential customers across the foodservice and on-premise landscape. Acting as the senior-most marketing voice to these customers, this leader deeply navigates customer ecosystems, unlocks enterprise value, and drives marketing and commercial strategies that deliver measurable growth. As a key member of the SPOP Leadership Team, the Senior Director collaborates closely with Sales, Commercial, North America Marketing, and the broader FSOP Marketing Leadership Team to build and execute a shared strategy that strengthens customer partnerships, accelerates value creation, and advances Coca-Cola's leadership position in the marketplace. Key Responsibilities Strategic Leadership & CMO Influence Lead, inspire, and empower a high-performing team of Customer Marketers responsible for setting the marketing vision, brand presence, and commercial agenda across all SPOP customers and channels. Serve as the senior-most face of Coca-Cola marketing to customers, especially at the C-suite level, cultivating strategic partnerships, influencing joint business planning, and driving marketing negotiations at the highest levels. Negotiate marketing investments and partnership frameworks, internally and externally at the executive level, to maximize Coca-Cola's presence, efficiency, ROI, and impact. Provide visionary leadership and subject matter expertise on emerging market trends, digital transformation, and next-generation consumer engagement across the system. Lead, shape, and commercialize the SPOP value story across the Coca-Cola system-including FSOP, Retail, Brand, Digital, and Bottlers-to fully unlock the value of the assets to the system. Own and lead internal business planning processes, ensuring alignment of cross-functional partners, resources, and priorities. Translate enterprise-level strategies and calendarized events (GOAT) into actionable operating plans across the SPOP portfolio. Cross-Functional Collaboration Partner cross-functionally across NAOU to solve complex customer and channel challenges, bringing insight-driven marketing expertise to grow the business, elevate brand value, and attract/retain consumers. Provide leadership voice across the organization to offer a Strategic Partnerships & On-Premise (SPOP) lens to strategic planning, resource allocation, and customer insights. Scale learnings, best practices, and innovation across the broader system to drive enterprise-wide impact. Organizational Development Develop, inspire, and advance a diverse, high-performing team, foster a culture of trust, curiosity, innovation, accountability, and continuous growth. Own all people leadership processes, including annual objectives, talent development, succession planning, and ongoing performance management. Ensure organization effectively manages all resources and delivers key financial goals on budget (T&E, DME, Agency, and MAM). Serve as a catalyst for engagement across both direct reports and the broader SPOP organization, strengthening culture and organizational engagement. Qualifications 10+ years of progressive marketing leadership experience, ideally within foodservice, retail, entertainment, marketing assets, beverage, or related industries. Proven track record of influencing C-suite stakeholders and senior customers. Expertise in customer marketing, brand strategy, assets, and digital marketing. Ability to develop and lead business planning processes, integrating strategic initiatives, multi-year plans, and commercial objectives. Demonstrated success in building, developing, and inspiring high-performing teams. Strong analytical, negotiation, communication and influencing skills. Ability to translate complex market or customer based strategies into simple, achievable, team tactics and initiatives Must LOVE and appreciate customer interaction, convention participation, industry events, and summits General Management Mindset Education Requirements: Postgraduate Degree or Certification Preferred Location - Preference is Atlanta (Primary), Dallas/Plano, Charlotte, Northeast corridor: New York Metro, Philadelphia, Boston The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States. Skills: Brand Strategy, Business Planning, Business Strategies, Collaboration, Customer Relationships, Influencing, Marketing, Marketing Strategies, Strategic Planning, Strategy Development, Strategy Execution Pay Range: $218,800 - $247,200 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 50 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Long-term Incentive Reference Value Percentage: 20 Long-term Incentive reference value is a market-based competitive value for your role. Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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