Job Title:
Director - Marketing
Division: Professional Products Division
Location: Guaynabo, PR
Reports To: VP - Market Lead
Dotted Line to: Director - PPD Commercial Lead (Caribe Territory)
FLSA Status: Exempt
Last Revision: February 25, 2026
Who We Are:
For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably and lead the digital transformation of our industry with a customer-centric approach.
Our brands portfolio includes L'Oréal Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, Pulp Riot and Pureology.
What You Will Learn:
As the Marketing Director for the Professional Products Division (PPD), you will lead and direct the total marketing function, providing the strategic vision required to achieve long-term business objectives. This role focuses on strategic project management, divisional leadership, and establishing best-in-class operational standards. You will act as a key advisor, influencing critical business decisions and shaping the overall transformation of the professional hair stylist industry in the Caribe market.
Job Responsibilities:
- Develop and implement comprehensive marketing strategies aligned with L'Oréal's overall business goals, utilizing market analysis, competitive assessments, and consumer insights to identify emerging trends.
- Drive divisional growth and operational efficiency through the strategic management of the A&P budget. Optimize resource allocation and investment strategies to maximize market share.
- Spearhead the Salons Transformation and Stylist Loyalty strategy. Define the B2B2C value proposition to empower our professional partners as brand advocates, driving both salon service excellence and consumer retail demand.
- Lead long-term products and line extension strategies.
- Development of brand strategy and brand plans over the current and next year that delivers against growth and share metrics.
- Recommend and oversee annual communication plans and marketing mixes that maximize ROI across all touchpoints.
- Identify and exploit customers' insights regarding portfolio brand (i.e. purchase behavior) and distributors proposition to business partners (i.e. Sales Identification of key business questions / needs and drivers).
- Build and maintain strong relationships with key internal and external stakeholders, including senior management, global DMI teams, and major salon group partners.
- Execute the development of brand strategy plans for the region cascading and localizing DMI's plans. Stablishing close relationship with DMI's and Brand teams in LUSA.
- Champion the Digital Transformation of the division. Oversee the integration of digital education, and social media strategies to modernize the professional stylist's journey and consumer engagement.
- Manage communications development process through management of budget, timelines, and project management for all agencies. Responsible for appropriate advertising strategy and creative projects.
- Lead, mentor, and build the talent pipeline for a high-performing marketing team (two (2) Assistant Marketing Mangers). Foster a culture of excellence and accountability, ensuring the professional development of direct reports and cross-functional partners.
- Establish best practices for marketing operations, ensuring efficiency, brand integrity, and compliance with all company ethical and safety standards.
- Perform any other job-related duties as required or that may arise in the future.
What We Are Looking For:
Required Qualifications:
- Education: Bachelor's degree in Marketing, Business Administration or related field required, MBA preferred.
- Years of Experience: 10+ years of experience in marketing and market development with a proven track record of success in leadership roles.
- Language: Fully Bilingual (Spanish and English)
- Job Specific Experience/Skills:
- Proven expertise in strategic brand architecture, including the development and oversight of complex segmentation, targeting, and positioning frameworks across a multi-brand portfolio
- Ability to direct the adaptation of global creative assets to ensure local relevance in the Caribe market while maintaining global brand integrity.
- Mater's business principles and financial concepts, including A&P management and impact on P&L.
- Data-driven strategist capable of translating complex market analytics and consumer KPIs into actionable business growth plans and ROI-focused initiatives.
- Media planning knowledge.
- Experience leveraging CRM and SEO/SEM tools and content marketing platforms.
- Technical Skills: Proficient in Microsoft Office programs including Excel and business applications.
- Travel: This position may require traveling of 25-35%.
- Physical Demands & Work Environment: This is largely a sedentary role; however, the ability to travel and visit salon environments is required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Preferred Qualifications:
- Proven executive presence with the ability to navigate complex organizational structures, influence senior leadership, and represent the division in high-stakes regional or global forums.
- Deep understanding of B2B2C business models.
- A visionary mindset regarding the beauty industry, with a focus on how digital transformation and changing consumer behaviors impact the salon ecosystem.
What's In It For You:
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More)
- Access to Company Perks (Access to L'Oréal's Products, Monthly Mobile Allowance)
- Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an
Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.
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