The Vice President, Global Fan Engagement, Product and Performance Marketing is a senior enterprise leader within the NFL's Marketing Global Center of Excellence, responsible for how the League engages fans at scale and how products are positioned, launched, and grown globally.
This role sits at the intersection of brand, product, data, technology, and growth, , setting the strategic direction that unifies 1:1 fan engagement, journey orchestration, product marketing, and go-to-market execution across the League, Clubs, and partners.
The ideal candidate is neither a traditional CRM leader nor a standalone product marketer. Instead, they bring a systems-level view of fan experience and commercial growth, translating audience insight, product strategy, and emerging technology into cohesive, high-impact engagement and GTM programs that drive relevance, adoption, lifetime value, and revenue across a diverse global fan base.
This role also leads International Club Managed Services, which operationalizes world-class fan engagement and product marketing capabilities across global markets, and partners to co-develop the enterprise GenAI Content Ecosystem, which scales personalized and market-relevant content across the fan journey.
Responsibilities:
- Global Fan Engagement & Personalization Strategy
- Lead the NFL's global 1:1 fan engagement strategy, defining how personalized experiences are designed, activated, and scaled across on-channel and off-channel touchpoints.
- Own journey orchestration and lifecycle strategy, ensuring fans receive the right message, value, and experience across moments, markets, and products, in partnership with the MarTech team within Technology that enables orchestration capabilities.
- Establish enterprise standards for fan experience design, contact strategy, and personalization governance across League, Clubs, and partners.
- Drive consistency and quality while enabling flexibility for regional and market-specific execution.
Product Marketing & Go-to-Market Leadership
- Own product marketing strategy for priority NFL products and digital experiences, spanning positioning, messaging, GTM planning, and lifecycle optimization.
- Partner closely with Product, Strategy, Media, Content, and Commercial teams to define clear value propositions, growth narratives, and GTM frameworks.
- Ensure product storytelling and fan engagement strategies are fully integrated, creating a seamless experience from awareness through adoption, engagement, and retention.
- Balance brand building with performance rigor, ensuring GTM efforts drive both fan impact and commercial outcomes.
Growth, Lifetime Value & Commercial Impact
- Serve as a senior owner of fan database growth, monetization, and lifetime value, connecting engagement and product strategies to measurable business results.
- Lead strategies that improve activation, retention, upsell, re-engagement, and churn mitigation across products and regions.
- Translate fan engagement into revenue growth across direct-to-consumer products and partner ecosystems.
- Establish clear success metrics and performance frameworks tied to both fan and business outcomes.
Data, Technology & AI Enablement
- Lead marketing campaign and journey activation through the NFL's enterprise MarTech ecosystem.
- Partner with MarTech to co-develop and scale the enterprise GenAI Content Ecosystem, including strategic use cases, adoption priorities, content standards, and success measures.
- Partner with Tech, Content Marketing, Clubs, International Marketing, and external partners to scale AI-powered content creation, localization, versioning, and activation, increasing speed to market, relevance, and efficiency.
- Ensure AI-enabled content strategies and decisioning use cases are fully integrated into fan journeys, product launches, and always-on engagement.
- Translate fan engagement and product marketing priorities into clear activation requirements enabled by enterprise data and technology capabilities.
Operating Model, Global Enablement & Managed Services
- Operate Fan Engagement & Product Marketing as a Global Center of Excellence, establishing frameworks, playbooks, and best practices used across markets.
- Own the strategic design and evolution of International Club Managed Services, providing Clubs with centralized capabilities that accelerate global fan growth.
- Operationalize managed services across 1:1 fan engagement, journey activation, GTM execution, and performance optimization, enabling Clubs to scale sophisticated marketing without duplication.
- Balance global standards with local market needs-ensuring Clubs receive high-impact, market-relevant execution within a consistent enterprise governance and measurement framework.
- Act as a senior connector across Marketing, Product, Technology, Media, and Commercial teams to align priorities and execution.
Team Leadership & Culture
- Lead and develop a high-performing, multidisciplinary team spanning fan engagement, product marketing, strategy, and enablement.
- Foster a culture of clarity, accountability, experimentation, and continuous improvement.
- Set expectations at both strategic altitude and operational excellence, empowering teams to deliver consistently at scale.
- Design and implement A/B and multivariate testing across creative, messaging, cadence, and channels to drive continuous improvement.
- Partner cross-functionally with internal teams, Clubs, agencies, and vendors to deliver integrated, on-brand campaigns at scale.
- Ensure compliance with data privacy, consent, and regional regulations across global markets.
Required Qualifications:
- 15+ years of experience leading fan engagement, product marketing, growth, or digital marketing in a large-scale, consumer-facing organization.
- Demonstrated success operating at the intersection of brand, product, data, and technology.
- Proven experience owning journey-based engagement strategies and GTM frameworks that drive measurable business outcomes.
- Deep fluency in audience strategy, segmentation, personalization, and lifecycle marketing, without being limited to CRM execution.
- Strong understanding of MarTech ecosystems, analytics, and AI-enabled marketing capabilities.
- Experience leading large, matrixed teams and influencing senior executives across disciplines.
- Bachelor's degree required; MBA or advanced degree preferred.
Other Key Attributes / Characteristics:
- Systems thinker who connects strategy, experience, and performance.
- Commercially minded leader with a strong bias toward outcomes.
- Clear, confident communicator who translates complexity into direction and action.
- Collaborative executive who thrives in fast-moving, cross-functional environments.
- Curious, forward-looking leader energized by innovation, technology, and global scale.
- Deep appreciation for sports, fandom, and the cultural power of the NFL.
Physical Demands:
Travel:
- Up to 20% domestic travel with occasional international travel.
Terms / Expected Hours of Work
- NFL employees are expected to work 40 hours per week, recognizing the global, always-on nature of fan engagement, product launches, and international markets.
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Salary
$230,000-$315,000 USD
Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
WHO WE ARE:
NFL Core Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
NFL Leadership Attributes:
- Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
- Execute: We take action with precision, delivering results that drive our goals forward.
- Inspire: We motivate others through vision, energy, and a commitment to excellence.
- Live Our Values: We embody our core principles in every decision and action.
- Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
- Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
WHO YOU ARE:
Talent Attributes: What we expect for our employees:
- Embody an enthusiastic, proactive can-do attitude
- Embrace grit, free from ego or entitlement
- Excel as a relationship builder, with the ability to influence
- Eager learner, driven by passion rather than just ambition
- Encompasses an incredible work ethic with an agile mindset
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