Director of Product & Segment Marketing (Evident MIS) job in Needham
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Needham, Massachusetts - MA EVIDENT
| Job Ref: | 2238 |
| Employer: | EVIDENT |
| Category: | Product Marketing |
| Salary and Benefits: | USD 206,000.00 - 230,000.00 per year |
Location | |
| State: | Massachusetts - MA |
| City: | Needham |
| Post Code: | 02494 |
| Map: | United States, Massachusetts , Needham (Show on map) |
Description | |
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Are you looking for a company that cares about people's lives and health, including yours? At EVIDENT, we help make people's lives healthier, safer and more fulfilling, every day.
Let's inspire healthier lives, together. Job Description Hybrid work. Office based in Needham (Boston), Massachusetts. Evident Scientific designs and manufactures a diverse range of life science and industrial products, including microscopes (conventional and digital) as well as new innovative digital pathology solutions. We serve a diverse range of customers doing cutting-edge research in the Life Science and Material Sciences including, Hospitals, Academia, Pharmaceutical, semiconductor, electrical and many more. With a global footprint we are guided by a core of scientific innovation providing optical intelligence that pushes the limits of clarity. Evident was originally Olympus Corporation's Scientific Solutions division. In 2022, we became a stand-alone company before becoming independent in 2023. Although our name is different, our technological expertise, manufacturing capabilities, and commitment to our customers remain unchanged. We like to think of ourselves as a 'new 100-year-old company' that fuses a rich heritage of knowledge and expertise with leading-edge technological innovation to deliver novel solutions that empower our customers to help make the world a healthier and safer place. We are seeking a Director of Product & Segment Marketing to lead the global strategy across assigned product lines and target segments. This senior leader will unify product and segment marketing driving positioned, differentiated GTM activations, launch excellence, content strategy, campaign execution, and commercial alignment across global and regional teams. The ideal candidate brings deep product marketing expertise, strong understanding of customer workflows across our priority markets, and a proven ability to lead in a matrixed, global organization. Job Duties Product, Segment, and GTM Strategy • Lead the global product and segment marketing strategy, ensuring clear differentiation, compelling value propositions, and alignment to target markets. • Translate customer insights, competitive intelligence, and market dynamics into positioning, messaging, and integrated GTM strategies. • Identify segment growth opportunities and partner with Product Management, Sales, and Regional Marketing to shape penetration plans and prioritize initiatives. • Manage budgets, resources, and prioritization across launches, campaigns, and segment needs. Launch Leadership & Campaign Execution • Own the full NPI lifecycle, including positioning, messaging, launch planning, content requirements, commercial enablement, and global rollout. • Develop and run multi-channel global campaigns tailored to priority segments, optimizing channel mix across paid, web, email, social, and events. • Track and report campaign performance, KPIs, and pipeline impact in partnership with digital and regional teams. Content, Creative, and Sales Enablement • Own the global content strategy for assigned portfolios and segments, delivering hero assets, product videos, brochures, application notes, case studies, thought leadership, and web content. • Ensure content quality, scientific accuracy, and brand consistency across all regions and channels. • Provide sales teams with competitive differentiators, messaging, demo scripts, enablement kits, and training modules to improve win rates. • Direct agencies, creative partners, and KOL relationships to produce impactful content and customer advocacy. Cross-Functional Collaboration & Market Intelligence • Partner closely with Events, Digital, Product Management, PMM, Sales, Regional Marketing, Applications, and Customer Success to ensure aligned execution. • Influence global event strategy, including tradeshows, roadshows, and virtual events tied to product and segment priorities. • Lead continuous market, customer, and competitive analysis to inform GTM decisions, refine positioning, and guide resource prioritization across competing commercial needs. Job Requirements • Educational Background: University degree in natural sciences, medicine, business administration, or a related field. • Proven Experience: 10+ years of progressive experience in product marketing or segment/vertical marketing, with demonstrated success leading global launches and integrated campaigns; experience in life science, clinical, or diagnostic workflows strongly preferred. • Leadership & Collaboration: Proven ability to lead cross-functional initiatives and influence diverse stakeholder groups across a global, matrixed organization - including Product Management, R&D, Sales, Regional Marketing, Applications, and Executive teams. • Commercial Acumen: Strong data-driven decision-making skills to assess campaign and channel performance, with a keen understanding of market trends. • Communication Skills: Superior English communication skills, both written and verbal. • Travel Requirement: Willingness to travel approximately 30% of the time. Other Considerations (travel/hours availability, etc.): Core Evident Behaviors • Think Big: Sets ambitious goals, thinks beyond the immediate and works outside of own area for insight and inspiration to excel • Own the Outcome: takes a high degree of personal accountability, ownerships and embraces a customer-centric approach to prioritization, planning and work • Test. Decide. Go: Open minded, willing to try new things, balances risk with agility in a culture of learning and rapid growth, moves at pace to get the right things done • Kaizen Everywhere, Everyday: Solicits feedback to enhance effectiveness, continually identifies and drives improvement and new ways of working, operating and thinking Compensation: 206K - 230K, plus 20% annual bonus target and benefits. Evident Scientific MIS is an equal opportunity employer. #LI-Hybrid We realize work isn't just a job to you. It's a big part of your life, but not the only part. That's why we offer competitive salaries, a robust 401(k) program, annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, parental and adoption leave, so you can be ready for where life can take you. For over 100 years as Olympus, we set the industry standard for optical precision in microscopy, helping the world see what was once out of view. Today, as Evident, we continue to help scientists, physicians, and engineers illuminate the unseen with advanced imaging solutions that combine renowned optics with cutting-edge digital innovation. Our life science portfolio supports research, clinical diagnostics, and education, offering a comprehensive range of imaging methods from essential brightfield and darkfield microscopy to advanced fluorescence, 4D analysis, and digital pathology. In industrial microscopy, we deliver precision and flexibility through laser scanning, digital, and semiconductor microscopes designed for tasks ranging from routine inspection to intricate quality control and manufacturing analysis. Whether advancing new therapies, ensuring product integrity, or exploring the unknown, Evident is defining a new era of discovery with easy-to-use tools that help unlock hidden answers and empower exciting new breakthroughs. Evident is headquartered in Tokyo and supported by R&D and manufacturing centers in Japan, the United States, Germany, and China, with operations and dedicated sales and service centers around the world. For more information, visit EvidentScientific.com. | |
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