Why Mend.io
We are redefining how modern organizations secure software from open source and custom code to AI-generated components. As the creators of the first AI Native AppSec Platform, we help global enterprises stay safe, fast, and compliant in an era of AI-driven development. Our platform combines intelligent automation, deep risk visibility, and developer-first experiences, shaping the future of application security.
We are also committed to building a collaborative, empowering workplace. If you are excited about this role but do not meet every requirement, we encourage you to apply. Your perspective could be exactly what we need!
As we continue to scale globally, we are seeking a strategic, market-driven Head of Product Marketing to define our positioning, sharpen our differentiation, and accelerate revenue growth.
Location: US (Remote)
Reports to: Chief Marketing Officer
This role will lead Mend.io's product marketing strategy and execution across our application security and software supply chain security portfolio. This leader will own messaging, positioning, competitive strategy, pricing & packaging input, analyst relations partnership, and go-to-market enablement.
This is a highly cross-functional role working closely with Product, Sales, Customer Success, Demand Generation, and Executive Leadership to drive pipeline growth, market expansion, and category leadership.
Responsibilities:
Strategic Leadership:
- Define and evolve Mend.io's category narrative, positioning, and differentiated value proposition
- Shape and refine ICP segmentation and buyer personas across enterprise security, AppSec, DevSecOps, and engineering leaders
- Drive go-to-market strategy for new product launches and major releases.
- Translate product capabilities into compelling business value for CISOs and security decision-makers
Messaging & Positioning:
- Develop clear, differentiated messaging frameworks aligned to key verticals and use cases
- Own core messaging across website, sales materials, field enablement, and campaigns
- Elevate Mend's thought leadership in open source security, SCA, and software supply chain security
Sales Enablement & Revenue Acceleration:
- Build scalable sales enablement programs including playbooks, pitch decks, battlecards, ROI tools, and objection handling frameworks
- Partner with Sales Leadership to increase win rates and shorten sales cycles
- Support enterprise deals with strategic messaging and competitive insights
Product Launch & Portfolio Marketing:
- Lead cross-functional product launch processes
- Ensure cohesive positioning across Mend's platform and modules
- Influence roadmap prioritization through market and competitive insights
Competitive & Market Intelligence:
- Establish a structured competitive intelligence function
- Analyze market trends, industry shifts, and emerging threats impacting AppSec
- Equip sales teams with actionable competitive differentiation
Analyst & Industry Influence:
- Lead Analyst Relations to strengthen positioning in industry reports, e.g., Gartner, Forrester, IDC
- Represent Mend.io at key industry events, conferences, and executive briefings
Team Leadership:
- Build, mentor, and scale a high-performing product marketing team
- Establish measurable goals tied to pipeline contribution, win rates, and product adoption
Requirements:
- 10-15+ years of B2B SaaS marketing experience with 5+ years in senior product marketing leadership
- Strong background in cybersecurity, application security, DevSecOps, or developer-focused SaaS
- Proven experience marketing to enterprise buyers, CISOs, security leaders, platform engineering
- Demonstrated success in scaling product marketing at a growth-stage company
- Experience supporting complex, multi-stakeholder enterprise sales cycles
- Strong executive communication and storytelling skills
- Analytical mindset with experience leveraging market and performance data to drive strategy. Operational system experience: SFDC, Jira
- Experience working with industry analysts and influencing market perception
- Comfort and experience leveraging AI-enabled tools, including large language models, to drive efficiency and results
Make an Impact with Us by:
- Creating clear, differentiated market positioning that strengthens Mend's competitive advantage
- Increase our win rates and improved competitive displacement
- Lead successful launches of new offerings with measurable pipeline impact
- Ensure strong alignment between Product, Sales, and Marketing
- Elevate our brand authority in open source and software supply chain security
Our Culture
At Mend.io, we are leading the way in securing AI-powered applications, and we believe the best innovations come from teams where everyone feels valued. We are committed to a workplace built on respect, trust, and growth, where learning and flexibility empower people to do their best work.
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