Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
March 1, 2026
Shift:
Job Description Summary:
We are seeking an exceptional lawyer to lead our Global Marketing, Digital & Consumer Technology practice. This role sits at the intersection of brands, consumers, data, technology, and innovation. It is responsible not only for shaping global marketing legal strategy, but also for enabling execution of global marketing platforms and digital ecosystems that bring our brands closer to consumers - ensuring our products are within "one click of desire" across our Top 40 and global markets.
The role leads legal stewardship of global brands, consumer activations, digital platforms, consumer technology, enterprise AI, and global visual identity standards. The successful candidate and her/his team will serve as trusted strategic partners to our Global Marketing, Digital, Innovation, and Enterprise Technology stakeholders - helping the Company move with speed and agility while managing risk thoughtfully.
This leader will also act as a forward-looking regulatory and technology advisor - continuously monitoring evolving global laws and regulations impacting marketing, AI, data, and digital commerce to ensure the Company stays ahead of the curve and maintains its license to operate and win.
REPORTING TO
SVP & Associate General Counsel, Intellectual Property, Marketing & Digital Transformation.
LOCATION: Atlanta, GA
KEY ROLES & RESPONSIBILITIES
1. Global Marketing, Brand & Platform Leadership
- Lead global legal strategy for marketing, brand stewardship, consumer activations, and global marketing platforms.
- Enable execution of global marketing assets in partnership with Strategic Partnerships teams to maximize enterprise value (see section 2).
- Provide legal leadership across global visual identity standards and brand governance.
- Support initiatives that bring our people closer to consumers and accelerate digital commerce accessibility.
2. Global Strategic Partnerships & Cultural Platform Activation
- Partner closely with the Strategic Partnerships Legal team and global marketing category leads to leverage and activate the Company's global assets and partnerships across sports, music, culture, entertainment, influencers, and gaming ecosystems.
- Enable scalable legal frameworks that allow rapid activation of global partnerships to recruit new consumers, deepen engagement, and build incidence across priority markets.
- Support end-to-end execution of partnership-driven marketing platforms, ensuring consistent brand stewardship, compliant activation, and speed to market.
- Advice on rights management, content usage, talent engagements, and platform integrations associated with global partnerships.
- Work with global marketing, strategic partnerships, digital, PACS and Operating Units to translate global partnerships into locally relevant consumer experiences.
3. Digital Marketing, Consumer Technology & AI Strategy
- Lead and embed the Company's Legal AI strategy across Consumer, Customer & Commercial, and Enterprise pillars.
- Partner with business stakeholders to operationalize AI responsibly and at scale.
- Collaborate closely with Privacy, Data, Competition, and International Operations legal teams to deliver cohesive digital solutions.
- Enable digital activations, consumer engagement platforms, and connected experiences.
- Enable compliant use of consumer data to power marketing and personalization.
4. Regulatory Foresight & License to Operate
- Maintain continuous awareness of evolving global laws and regulations impacting marketing, claims, AI, data, advertising, and digital commerce.
- Translate regulatory developments into proactive strategies that protect growth ambitions.
- Equip business leaders and stakeholders with practical guidance to operate confidently across Top 40 and priority markets.
- Serve as strategic advisor on emerging regulatory risks and opportunities.
5. Consumer Data, Innovation & Product Enablement
- Support product innovation and claims strategies in collaboration with Food Law and Regulatory partners.
- Partner with innovation teams to accelerate launches while protecting brand integrity.
6. Enterprise Digital Solutions
- Support enterprise systems enabling customer, commercial, and consumer digital capabilities.
- Drive scalable legal frameworks supporting e-commerce, CRM, loyalty, and other digital initiatives.
7. Social Media & Influencer Governance
- Lead governance frameworks for social media, influencer marketing, and creator ecosystems.
- Develop playbooks supporting global consistency and speed.
8. Governance, Compliance & Operational Enablement
- Build scalable governance models and operational standards.
- Drive efficiency through technology, automation, and process design.
- Partner with IP Operations, Digital Technology Services (DTS), and Legal Operations to modernize delivery.
9. Cross-Functional Leadership & Global Alignment
- Co-lead a global network comprising Marketing Lawyers, Operating Unit marketing and digital counsels, and other stakeholders.
- Build strong partnerships with Marketing, Digital, Innovation, Strategic Partnerships, PACS, Privacy, Competition, DTS, Tax, International Operations and Operating Unit Counsels
- Develop future-ready capabilities across the team.
QUALIFICATIONS & REQUIREMENTS
- Law degree with active bar membership.
- 12+ years experience across marketing law, digital platforms, data, technology or related disciplines, with preferably no less than 5 years law firm experience
- Demonstrated leadership in global, matrixed environments.
- Deep understanding of digital marketing, consumer technology, and regulatory frameworks.
- Experience embedding AI strategies preferred.
- Executive presence with strong stakeholder influence.
- Strategic thinker with operational rigor.
- Passion for brands, technology and transformation.
WHAT WE OFFER
- Stewardship of some of the world's most iconic and valuable global brands.
- Leadership role at the center of marketing transformation, digital acceleration and responsible AI enablement.
- Direct influence on consumer connection strategies across Top 40 and priority global markets.
- Opportunity to shape scalable global marketing platforms spanning sports, music, entertainment, culture, gaming and creator ecosystems.
- Platform to architect future-ready digital, data and AI governance frameworks that enable growth while protecting the Company's license to operate.
- Highly collaborative environment partnering with Marketing, Strategic Partnerships, PACS, Privacy, Competition, Tax, DTS and International Operations.
- Exposure to senior stakeholders and global transformation initiatives.
- Ability to build and lead a world-class, digitally fluent legal team.
- Competitive compensation and benefits.
SUCCESS PROFILE - FIRST 12 MONTHS
- Embed Legal as a strategic partner in global marketing platform execution across Top 40 markets.
- Operationalize enterprise AI governance and embed responsible AI into marketing and digital workflows.
- Deliver measurable acceleration of compliant digital activations and consumer engagement.
- Establish regulatory foresight capability, translating emerging laws into actionable growth guidance.
- Activate global partnerships (sports, music, culture, entertainment, influencers, gaming) into scalable consumer platforms.
- Strengthen collaboration with Privacy, Data, Competition, PACS, Tax and International Operations for integrated digital delivery.
- Enable 'one-click-of-desire' consumer journeys through legally scalable digital frameworks.
- Build trusted partnerships across Marketing, Digital, Innovation, PACS, Tax, DTS and Strategic Partnerships.
- Develop future-ready capabilities within the global marketing legal team.
- Demonstrate clear business impact through faster launches, reduced friction and stronger brand governance.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Skills:
Digital Technology, Intellectual Property, Risk Management, Strategic Relationships
Pay Range:
$236,000 - $271,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
50
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:
20
Long-term Incentive reference value is a market-based competitive value for your role.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
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