Proper Hospitality is seeking a Director of Brand Marketing Operations to join our corporate team in Los Angeles.
Position Overview
The Director of Brand Marketing Operations is the leader and central coordinator for all brand marketing at Proper Hospitality. This role demands exceptional people leadership and operational excellence. You will inspire and develop a talented marketing team while ensuring workflows run efficiently, priorities are clear, and campaigns launch flawlessly.
Leading Marketing Managers, Creative Director, and Social Media Managers, you set the vision, build capabilities, and create an environment where your team thrives. You coach through challenges, remove obstacles, and hold everyone to high standards. Your leadership creates the momentum that drives marketing forward.
This role sits at the center of marketing operations, working closely with the Director of Growth and Performance Marketing, Creative Director, Marketing Managers (Collective and Proper), Social Media Managers, Digital Marketing Manager, and external partners to orchestrate seamless campaign execution. Additionally, this role partners closely with the Director of Growth & Performance Marketing to ensure brand campaigns and performance marketing initiatives are coordinated and mutually reinforcing. The Director ensures projects move through the pipeline smoothly, resources are allocated effectively, bottlenecks are removed, and quality standards are maintained.
The ideal candidate is a natural leader who brings out the best in their team through clear direction and genuine support. You excel at building efficient processes, communicate clearly, and get satisfaction from launching campaigns on time and on brand. You are equally comfortable coaching a team member, solving an operational problem, or providing strategic input. Your team trusts you, and stakeholders count on you to deliver.
Key Responsibilities
Team Leadership & Development
- Lead and develop Marketing Manager Collective, Marketing Manager Proper, Social Media Managers, and Creative Director
- Provide clear vision, strategic direction, and coaching that enables each team member to excel
- Set ambitious goals and hold team accountable for delivering excellent results
- Invest in professional development through regular 1:1s, feedback, and growth opportunities
- Build collaborative, results-driven culture where people feel valued and challenged
- Recruit and retain top talent aligned with company culture
- Lead by example with strong work ethic, creativity, and collaborative spirit
Marketing Workflow Coordination
- Coordinate all marketing activities from initial brief through final delivery, keeping stakeholders aligned
- Manage marketing calendar across properties, brands, and campaigns to prevent conflicts and maximize impact
- Identify and remove bottlenecks to keep projects moving forward
- Run project kickoffs, status meetings, and reviews to ensure clarity and accountability
- Track project status and provide leadership visibility on progress and risks
- Coordinate with revenue, operations, membership, partnerships, and property teams
- Partner with Director of Growth & Performance Marketing to align brand and performance initiatives
Prioritization & Resource Management
- Work with SVP to establish marketing priorities and translate them into actionable plans
- Allocate team resources effectively across competing priorities and deadlines
- Make real-time decisions on priority shifts and resource reallocation
- Balance strategic initiatives with tactical needs
- Flag resource constraints early before they become problems
- Coordinate workload to optimize output and prevent burnout
Creative Team Coordination
- Partner daily with Creative Director to coordinate design and content workload
- Manage creative briefing process with clear briefs and sufficient lead time
- Coordinate creative reviews and approvals between stakeholders and creative team
- Oversee production timelines for photoshoots, video, design, and written content
- Manage relationships with external creative contractors
- Ensure brand consistency across all creative deliverables
- Coordinate asset tracking and final file delivery
Marketing Manager Support & Collaboration
- Support Marketing Managers Collective and Proper in executing their campaigns
- Help Marketing Managers secure resources and navigate dependencies
- Facilitate collaboration between both Marketing Managers on cross-brand initiatives
- Remove obstacles blocking Marketing Managers from executing effectively
- Ensure Marketing Managers have clear priorities and adequate support
Process & Systems Management
- Design and improve marketing workflows and standard operating procedures
- Manage marketing technology stack and project management tools
- Create templates and frameworks that improve efficiency
- Establish quality control checkpoints
- Identify opportunities to automate repetitive tasks
Growth & Performance Marketing Collaboration
- Maintain regular coordination with Director of Growth & Performance Marketing
- Align brand campaigns and performance initiatives in messaging, timing, and targeting
- Coordinate shared resources between brand and performance teams
- Share campaign calendars and provide visibility into brand marketing plans
- Collaborate on unified reporting frameworks
What Success Looks Like
- Your team is thriving: Team members are engaged, growing in their roles, and consistently delivering excellent work; retention is strong
- People want to work for you: Top talent is attracted to your team because you're known as a great leader who develops people
- Things happen on time: Campaigns launch when planned, deadlines are met consistently, and the team operates with predictable velocity
- Priorities are clear: Everyone knows what they should be working on and why it matters; there's no confusion about what's most important
- Workflows run smoothly: Projects move through creative, approvals, and production without getting stuck; handoffs are seamless
- Quality is maintained: Marketing deliverables consistently meet brand standards; mistakes are caught before launch
- Team is productive: Marketing and creative teams work efficiently without excessive overtime or constant fire drills
- Stakeholders are satisfied: Leadership, property teams, and partners trust that marketing operations will deliver as promised
- You're the go-to person: When people need to know status, solve a problem, or get something moving, they come to you
Qualifications
Required Experience
- 7-10+ years in marketing with progressive leadership responsibility; must have at least 3-5 years successfully leading and developing teams
- Demonstrated track record as a dynamic people leader with strong team engagement, development outcomes, and retention
- Proven experience managing complex, multi-stakeholder marketing projects from concept through execution
- Track record working closely with creative teams, coordinating design and content production workflows
- Experience in luxury hospitality, lifestyle brands, or premium consumer sectors strongly preferred
- Background managing integrated campaigns across digital, social, content, and traditional channels
Core Competencies - You Must Excel At:
- Leading people: You're a natural leader who inspires trust, builds genuine relationships, and brings out the best in every team member
- Developing talent: You invest in people's growth, provide honest feedback with care, and help team members reach their potential
- Building culture: You create an environment where people feel valued, challenged, and excited to do their best work
- Driving accountability: You set high standards and hold people (including yourself) accountable while maintaining respect and support
- Communication: You're crystal clear in written and verbal communication; you keep people informed without overcommunicating
- Problem-solving: When obstacles arise, you quickly identify solutions and get things unstuck
- Collaboration: You build strong working relationships across teams and levels; people enjoy working with you
- Follow-through: You're relentlessly reliable; when you say something will happen, it happens
- Calm under pressure: Marketing can be chaotic; you stay composed and keep the team focused when things get intense
- Attention to detail: You catch errors others miss and maintain high quality standards without slowing things down
- Adaptability: Priorities shift; you adjust quickly and help the team pivot smoothly
Technical Requirements
- Expert-level proficiency with project management tools (Asana, Monday.com, Airtable, Smartsheet, or similar)
- Strong working knowledge of digital marketing channels and tactics (you need to understand what you're coordinating)
- Experience with marketing automation platforms, CRM systems, and digital asset management tools
- Comfortable with data and analytics; able to track performance metrics and report on operational KPIs
- Advanced skills in Microsoft Office Suite, Google Workspace, and presentation development
Salary
Why Join Proper Hospitality
At Proper, we build experiences that move people - and that begins with the team behind them. As a best-in-class employer, we're committed to creating one of the
Best Places to Work in hospitality by nurturing a culture where creativity, excellence, and humanity thrive together.
Everything we do is grounded in the belief that hospitality is more than a profession - it's an opportunity to care for others and make lives better. Guided by the
Pillars of Proper, we show up with warmth and authenticity (Care Proper), strive for excellence in everything we do (Achieve Proper), think creatively and resourcefully (Imagine Proper), and take pride in the style and culture that make us who we are (Present Proper).
We believe our people are our greatest strength, and we invest deeply in their wellbeing, growth, and sense of belonging. From comprehensive benefits to meaningful development programs, Proper is designed to help you build a career, and a life, that feels as inspiring as the experiences we create for our guests.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
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