Head of Direct Marketing- Credit Card Acquisitions job in Minneapolis
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Minneapolis, Minnesota - MN U.S. Bank
| Job Ref: | 2026-0004234 |
| Employer: | U.S. Bank |
| Category: | General Marketing |
| Job Type: | Full Time |
Location | |
| State: | Minnesota - MN |
| City: | Minneapolis |
| Map: | United States, Minnesota , Minneapolis (Show on map) |
Description | |
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At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One.
Job Description We are seeking a strategic and people-focused Head of Direct Marketing for the Credit Card department, responsible for driving our next stage of customer growth through innovative and effective direct marketing channels. This customer-centric leader will deliver acquisition growth across the U.S. Bank credit card portfolio by managing audience creation of deepening and prospecting models, leading strategic investment decisions across paid marketing channels and have a focused-on lens on full-funnel optimization to scale growth efficiently. The ideal candidate will demonstrate a proven expertise in acquisition funnel management and a passion for driving organic growth. This person will work with USB colleagues and 3rd parties to build the strategic roadmap to acquire new card members profitably and at scale. They will identify, size, and prioritize acquisition investments, capabilities, and campaigns to drive growth by attracting new applicants and driving conversion across our U.S. Bank Branded Consumer Cards, Small Business cards, and our Partner Cards. This leader should have strong knowledge of audience and analytical tools to reach the right customers and prospects, at the right moment, with the right product. They will partner closely with internal stakeholders and a creative center of excellence to build alignment between audience, paid investments and messaging to maximize performance. The role requires experience in customer acquisition in credit cards, including targeting, testing, digital marketing, direct mail, and funnel optimization. Key Responsibilities
Essential Qualifications:
Preferred Skills/Experience:
Reporting Structure This position reports directly to the Head of Credit Card Marketing and leads a team of direct marketing professionals within the credit card department. If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants. Benefits: Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:
Review our full benefits available by employment status here. U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. E-Verify U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program. The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $193,035.00 - $227,100.00 U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures. Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies. Posting may be closed earlier due to high volume of applicants. | |
ref: (2026-0004234) 3 hours ago
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