Head of Media Execution (Founder-Led Luxury Hospitality Brand) job in Whitwell
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Whitwell, Tennessee - TN Bolt Farm Treehouse
| Job Ref: | YBqjh3I1plKz |
| Employer: | Bolt Farm Treehouse |
| Category: | Media |
| Salary and Benefits: | USD 160,000.00 - 250,000.00 per year |
Location | |
| State: | Tennessee - TN |
| City: | Whitwell |
| Post Code: | 37397 |
| Map: | United States, Tennessee , Whitwell (Show on map) |
Description | |
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HEAD OF MEDIA EXECUTION (FOUNDER-LED LUXURY HOSPITALITY BRAND)
BOLT FARM TREEHOUSE | Whitwell, TN (with expansion to America's most breathtaking locations) Full-time | Hybrid | High-impact role OTE: $160k-$250k+ (growth-based, uncapped) High-velocity execution × Brand judgment × Relentless focus THIS ROLE IS NOT FOR MOST PEOPLE. That is intentional. This is not a corporate marketing job. This is an execution role inside a fast-moving, founder-led luxury hospitality brand. If you want clear swim lanes, finished strategies, closed loops, and permission before publishing, stop reading now. This role is built for an operator who thrives in motion, can live with ambiguity, and knows how to turn intuition into shipped work without turning the founders into bottlenecks. ROLE INTENT This is a Head of Media Execution role, not a "visionary creative director" and not a sales-style media grind. You are here to make the machine run, starting narrow, winning early, and compounding from there. The goal is not to do everything. The goal is to do the right few things exceptionally well, then layer. THE MISSION - WHY THIS ROLE EXISTS BOLT FARM TREEHOUSE is building a category-defining luxury hospitality brand rooted in nature, romance, and transformation. Media is a primary demand driver for property bookings and long-term brand equity. When media ships consistently, demand compounds. When it doesn't, nothing downstream works. This role exists to build and operate a focused, high-velocity media engine for BOLT FARM properties. The first mandate is precision, not scale. We will win one or two initiatives, one primary platform, and one clear outcome before expanding. Seth and Tori Bolt sit at the intersection of rigorous execution and soulful brand-building. The content must feel cinematic, grounded, and real. Strategy without soul is noise. Beauty without truth is decoration. The media should give people a break from the noise and make them want to step into the world we are building. WHO THIS ROLE IS FOR You are likely a fit if most of the following are true:
This role is intentionally not optimized for coaches, personal-brand growth hackers, or people whose primary lens is internet fame. Hospitality, place, and brand matter here. PHASED SUCCESS PATH (NON-NEGOTIABLE) Phase 1: Focused execution and early wins (first ~90 days)
Phase 2: Systemization and controlled expansion (months 4-9)
Phase 3: Scale and creative leadership (12-36 months)
ROLE MISSION Own the execution of the BOLT FARM media engine. You translate founder intuition into shipped content. You protect momentum. You remove friction. You do not become a bottleneck, an integrator, or a middle-layer strategist. This is not a marketing director role. This is an execution leadership role. WHAT YOU ACTUALLY DO Primary ownership:
Secondary ownership:
Explicitly not owned:
CONTENT MODEL YOU WILL RUN Property-led, brand-first content: This is the priority. The goal is demand, trust, and desire for BOLT FARM stays. Systemized short-form backbone: Journey More has proven what works. Your job is to scale, remix, and systemize it without stripping the soul out of it. Founder-led content: Improvised, emotional, alive. Your role is to structure and ship it without slowing it down or over-producing it. These content types must coexist cleanly. That balance is the craft. OUTPUT STANDARDS Volume is earned through systems, not forced through pressure.
Exact volume targets evolve as systems mature, working toward the following goals for volume: If these scare you, this role is not for you.
CONTENT MODEL YOU WILL RUN
Both content types must coexist without friction. That is your craft. OPERATING PHILOSOPHY Plans give direction, not permission. If something works, we double down quickly. If something doesn't, we kill it cleanly. Learning happens through shipping, not meetings. Some chaos is acceptable. Stalled momentum is not. GUARDRAILS
HOW YOU ARE MEASURED Primary indicators:
Secondary indicators:
Vanity metrics alone do not win. Outcomes and compounding systems do. COMPENSATION PHILOSOPHY This role is designed for a high-upside operator, not a finished unicorn. Base compensation reflects the initial scope. Upside increases as scope, impact, and responsibility expand. Bonuses are tied to inputs, consistency, and business-aligned outcomes, not raw views. This is a media team, not a sales team. Collaboration and judgment matter. INTERVIEW PROCESS Final-stage interview includes a live brainstorm session. No prep. We are testing how you think, how you prioritize, and how you operate under ambiguity. OUR COMMITMENT TO YOU You will not be asked to carry the entire marketing function forever. We will start focused, win early, and layer intentionally. You will receive clear priorities, fast feedback, and room to grow into the role. You will have access to AI tools trained on BOLT FARM's brand, standards, and goals to accelerate execution. FINAL FILTER If you want comfort, predictability, and closed loops, do not apply. If you want to build something real, operate in motion, and compound impact over time, this role will feel electric. The job is simple. It is not easy. Build the engine. Protect the brand. Let the work speak. START HERE: Save this phone number (423) 501-5862 to your phone now or you won't hear from us! | |
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