Head of Marketing job
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Student Basic Needs Coalition
| Job Ref: | gPccObgYz1xL |
| Employer: | Student Basic Needs Coalition |
| Category: | General Marketing |
| Map: | United States (Show on map) |
Description | |
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Head of Marketing
Student Basic Needs Coalition (SBNC) Salary: $95,000-$105,000 depending on experience Location: Remote within the United States The Student Basic Needs Coalition (SBNC) is a national nonprofit working to ensure that every college student can access the resources they need to succeed. We partner with colleges and student leaders across the country to connect students to public benefits like SNAP and Medicaid, strengthen campus systems for basic needs support, and advocate for policies that improve college affordability. SBNC combines student leadership, research, and technology to reduce barriers to accessing benefits. Our platform, Navvy, helps colleges identify students eligible for benefits and connect them to application support. Through peer navigator programs and national partnerships, SBNC has helped unlock millions of dollars in food assistance for students nationwide. As SBNC expands its national reach and technology platform, we are seeking a Head of Marketing to build and lead the organization's marketing strategy. SBNC has never had a dedicated marketing function. This role will build the organization's marketing strategy, systems, and growth channels from the ground up. The Head of Marketing will operate as a one-person marketing team, responsible for identifying the most effective channels to reach students, colleges, and partners-and building the campaigns, content, and systems needed to scale awareness and adoption of SBNC's tools and programs. The right candidate will be comfortable moving between big-picture strategy and hands-on execution, from designing SEO strategies to launching email campaigns and publishing content. This position reports to the Executive Director and works closely with SBNC's product, research, and program teams. Top-Line Outcome The Head of Marketing will design and execute a marketing strategy that: • Increases the number of students completing benefits screeners and accessing public benefits through SBNC's tools • Expands adoption of Navvy among colleges and partner organizations • Establishes SBNC as a leading national voice on student basic needs and public benefits access This role will translate complex topics-including higher education systems, public benefits policy, and technology products-into clear and compelling messaging for multiple audiences. Core Responsibilities 1. Marketing Strategy and Growth Build SBNC's marketing strategy from the ground up and identify the most effective channels to reach students, campuses, and national partners. Responsibilities include: • Designing SBNC's overall marketing and growth strategy • Identifying priority audiences and messaging strategies across students, campus administrators, funders, and policymakers • Building marketing systems that can scale as SBNC grows, including campaign planning, analytics, and content pipelines • Collaborating with product and research teams to align marketing efforts with Navvy's growth and program expansion • Developing measurable goals for marketing performance and tracking results over time 2. SEO, AEO, and Website Strategy Lead SBNC's search strategy to expand awareness of student benefits and drive engagement with SBNC's digital tools. Responsibilities include: • Building and executing SEO and Answer Engine Optimization (AEO) strategies across SBNC's websites • Maintaining and improving performance for sites such as CollegeSNAPProject.org, CollegeMedicaid.org, and StudentSNAPStories.org • Using analytics and search insights to increase the number of students completing the benefits screener through these sites • Managing website content updates related to research findings, program launches, and student resources • Leading a rewrite of SBNC's main website to reflect the organization's evolving strategy and technology work These sites currently generate 100+ daily benefits screener submissions, and this role will focus on expanding that reach. 3. Email, Social, and Campaign Marketing Develop and execute campaigns that engage students, campus partners, and the broader higher education ecosystem. Responsibilities include: • Creating and managing email campaigns for multiple audiences, including campus partners and students • Developing campaigns that support student follow-through on benefit applications and program engagement • Creating social media content, particularly LinkedIn, to amplify SBNC's work and research insights • Supporting the Executive Director's public presence through content development and strategic messaging • Using engagement data to refine messaging and campaign performance 4. Thought Leadership and Public Narrative Position SBNC as a leading voice on student basic needs, public benefits access, and college affordability. Responsibilities include: • Translating research findings, product insights, and student experiences into compelling public narratives • Supporting the development of op-eds, media commentary, and thought leadership content • Identifying opportunities to contribute to conversations across higher education, technology, and public policy sectors • Amplifying student experiences navigating public benefits systems 5. Marketing Analytics and Performance Measurement Ensure that SBNC's marketing strategy is data-driven and continuously improving. Responsibilities include: • Defining key performance metrics across SBNC's marketing funnel, from search traffic to benefits screener completion and program engagement • Working with SBNC's Operations Manager and Data & Evaluation team to build dashboards that track marketing performance across channels • Using analytics to identify high-performing content, campaigns, and search strategies • Running experiments to improve conversion rates across websites, email campaigns, and student engagement tools • Using data to inform messaging, campaign strategy, and channel prioritization Qualifications We are looking for a marketing leader who can design strategy and execute it directly in a startup-style environment. Ideal candidates will have: • 10+ years of experience in marketing, communications, journalism, or a related field • Demonstrated experience building marketing strategies from scratch and executing them • Proven experience developing SEO and Answer Engine Optimization (AEO) strategies • Experience creating email and social media campaigns for multiple audiences • Exceptional writing skills and the ability to translate complex topics into content that drives engagement and action • Experience translating complex topics-particularly in higher education, technology, or public policy-into accessible messaging • Experience using analytics tools (Google Analytics, Search Console, marketing dashboards, or similar) to track campaign performance and inform strategy • Comfort working in a fast-paced startup environment where the marketing function is being built from the ground up Experience with any of the following is particularly valuable: • Higher education marketing or communications • Technology or AI product marketing • Public policy or economic mobility organizations • Media outreach or op-ed placement • Growth marketing or analytics The ideal candidate enjoys building marketing systems from scratch, experimenting with different channels, and using data to refine strategy over time. Why This Role Matters Millions of college students are eligible for public benefits but never receive them due to lack of awareness and complex application processes. SBNC is working to change that by combining student leadership, research, and technology to build systems that connect students to the resources they need. The Head of Marketing will play a critical role in ensuring that the insights, tools, and solutions emerging from this work reach the students, campuses, and partners who need them most. | |
ref: (gPccObgYz1xL) 8 hours ago
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