The role:
The Director of Marketing will build and lead a modern marketing function that transforms Curri's brand, growth, and product marketing from foundational support into a strategic, revenue-driving engine. This leader will professionalize our go-to-market motion, elevate our brand narrative, and create scalable, data-driven programs that accelerate customer acquisition and retention. You will operate as a true strategic partner to the business, shaping how Curri shows up in the market and enabling the company to move faster, smarter, and with greater precision.
What you will do:
- Growth Marketing Strategy: Design and execute a comprehensive growth marketing strategy focused on lead generation, customer acquisition, and conversion rate optimization across paid, organic, and email channels.
- Brand & Content Leadership: Own Curri's brand identity, messaging, and content strategy. Ensure a consistent, compelling voice across all touchpoints and lead the creation of high-value content that attracts and engages our target audience.
- Product Marketing: Lead the go-to-market strategy for new products and features, including market research, competitive analysis, and developing product messaging that resonates with our customers.
- Team Leadership: Lead and mentor the existing marketing team (currently focused on events and customer adoption), providing guidance and support for their efforts and helping them to develop new skills.
- Performance Analytics: Establish and maintain key dashboards and reports to provide a single source of truth for marketing performance. Use data to identify trends, measure campaign ROI, and inform strategic decisions.
- Cross-Functional Collaboration: Partner with sales, product, and leadership to ensure alignment on business goals and a shared understanding of key marketing metrics.
What you need to have:
- Full-Funnel Expertise: Deep knowledge of the entire marketing funnel, from top-of-funnel brand awareness to bottom-of-funnel conversions.
- Growth Mindset: Proven track record of building and scaling a marketing function in a high-growth environment.
- Operational Leadership: Experience managing marketing campaigns and processes with a focus on measurable improvements.
- Analytical Skills: Strong ability to analyze marketing data, identify trends, and translate insights into actionable strategies. SQL proficiency is a plus.
- Team Leadership: Proven ability to manage and mentor a marketing team.
- Cross-Functional Collaboration: Experience working effectively across sales, product, and leadership teams.
- Product Rollout: Experience working with all growth stakeholders to roll out new products and features.
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Bonus Points:
- Prior experience in the logistics, supply chain, or construction technology industries.
- Experience with a brand-building role at a company with a strong, recognizable identity.
- Proficiency in key marketing automation and CRM platforms.
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What's in it for you:
- You will have the opportunity to work for a dynamic and successful start-up on a diverse team where you can make a huge impact by doing meaningful work.
- Significant and meaningful responsibilities from Day 1, with the ability to shape our marketing strategy. The possibilities are limitless and depend on you.
- There is no work/life-there is only life, and we want your time at Curri to be life-giving and foster the best version of you. We care about family and your own personal development and don't expect you to always be engaged with work.
- We offer a competitive salary, and benefits including, but not limited to, health, dental, vision, 401K, and an equity compensation grant.
$180,000 - $210,000 a year
Who are we?
Curri's mission is to be the way the world delivers construction and industrial supplies. We provide on-demand, last-mile logistics across the U.S. with a nationwide fleet of cars, trucks, and flatbeds. Founded in 2018 (YC S19), Curri is a fast-growing, remote-first startup solving massive inefficiencies in the construction industry through technology and AI-driven solutions. Learn more at curri.com.
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