About Roadpass:
Roadpass Digital revolutionizes road-based travel and outdoor tourism through innovative products and services. We aim to empower travelers who love exploring the outdoors and are always ready for their next adventure. Our brands include Campendium, Roadtrippers, and Togo RV.
Roadpass makes those experiences more accessible and memorable by making it easier than ever to hit the road.
We empower travelers and businesses that understand the outdoors are meant to be explored, that roads are meant to be driven, and that your next adventure is right around the corner.
Millions of travelers have discovered the benefits of Roadpass brands and the ability to make it easier to own and maintain recreational vehicles, which help them discover, book, and navigate road trips.
- Roadtrippers is the #1 road trip planning tool. Roadtrippers helps people discover the world around them in an entirely new way by streamlining discovery, planning, booking, and navigation into an engaging and intuitive process.
- Campendium is a camping app that helps traveling families, couples, and soloists find an ideal campsite, verified by an entire community of campers. Features include map overlays for cell coverage and public lands so you can always find the perfect campsite. Campendium is free to use and will change how you find a place to call home for the night.
We value our people and are committed to creating a healthy and fun culture for our team. We're #hiring and looking for talented folks. Let's talk if you want to join a top tech company!
Role Overview:
The Head of Growth Marketing will lead the charge in scaling our growth strategies and initiatives for Roadpass Digital's brands. This role will be responsible for creating and executing innovative marketing campaigns that maximize our reach and conversion. The ideal candidate will bring a wealth of experience in digital marketing, performance marketing, and data-driven decision-making, aiming to drive brand awareness and accelerate our membership growth.
Where You're Located:
Candidates for this role will be based in the United States and work remotely.
Requirements
- Develop and execute a comprehensive growth marketing strategy that leverages digital channels to drive member acquisition, engagement, and retention for all Roadpass Digital products.
- Lead cross-functional teams to implement innovative marketing campaigns across various platforms, optimizing for performance and ROI while pushing creative boundaries.
- Analyze campaign performance metrics and user data to derive actionable insights that inform ongoing strategy and improve customer journeys.
- Oversee budgeting and forecasting for growth initiatives, ensuring efficient utilization of resources towards achieving targeted growth goals.
- Stay up to date with industry trends and competitor actions; adjust strategies to leverage new opportunities and counteract threats in a highly competitive market.
- Manage and mentor a team of marketing professionals, fostering a culture of collaboration and continuous improvement while driving performance.
- Engage with the product development team to align marketing initiatives with product launches and features for maximum impact.
- Work in collaboration with analytics and data science teams to ensure marketing strategies are backed by data-driven insights.
- Build relationships and collaborate with external partners and agencies to enhance growth efforts, ensuring alignment with brand goals.
- Grow ad sales channel and embed large-scale partnerships that put our product into other larger customer benefit ecosystems.
Experience:
- 8+ years of experience in growth marketing or performance marketing, with a proven track record of driving customer acquisition and revenue growth.
- Experience managing a marketing team, with strong leadership skills and a focus on team development.
- Expertise in digital marketing channels, including SEM, SEO, social media, and email marketing, and familiarity with best practices and tools in these domains.
- Strong analytical skills with the ability to interpret complex data sets; experience using analytics platforms (e.g., Google Analytics, Looker) is a plus.
- Exceptional communication and interpersonal skills, capable of presenting insights and strategies effectively to executive leadership and stakeholders.
- Proven ability to prioritize and manage multiple projects simultaneously in a fast-paced, dynamic environment.
- Strong business acumen with an understanding of market dynamics, customer behavior, and emerging industry trends.
- A Bachelor's degree in marketing, business, or a related field; an MBA is preferred.
Benefits
- Flexible Time Off & 16 Company Paid Holidays: We believe this is a partnership. We trust our employees to build their own time-off schedules and encourage our teams to take time for their well-being.
- Collaborative & Inclusive Culture: Our employees work in small, self-organized, and cross-functional teams that determine the best tactics to support the vision and strategy set by leadership. We encourage and welcome all ideas, taking an agile approach to creating an amazing product.
- Growth Opportunity: Through hands-on learning and development, the opportunities are endless.
- Focus on Well-Being: We pride ourselves on offering numerous benefit options to fit best the needs of our employees and their families, including domestic partners. Benefits include medical (PPO & HDHP-HSA), dental, vision, flexible spending account, commuter benefit, discount programs, life & disability insurance, and accident insurance. We also offer a 401k program with company match and paid parental leave.
- Live your Passion: We believe in living our mission and vision. As members of our team, our employees enjoy a lifetime subscription to our products. This is in addition to our Work-Detoured benefit, which encourages and reimburses our team to live our brand by enjoying the outdoors.
Roadpass Digital is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and high-performing workplace culture. We strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply.
Employment is contingent upon the successful completion of a background check in accordance with the applicable federal, state, and local laws.
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