Job Description:
Role Summary/Purpose:
The VP Marketing Enablement leader will drive strategic initiatives to empower the commercial organization through targeted marketing programs, data-driven insights, and effective enablement tools. Reporting to the SVP, H+W Marketing Operations, this leader is responsible for developing and executing marketing enablement strategies that improve sales productivity, enhance customer engagement, and align marketing efforts with business goals.
Our Way of Working
We're proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you may be required to commute or travel for in person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities:
- Lead the design, development, and delivery of marketing enablement initiatives that support sales teams in achieving their targets.
- Collaborate cross-functionally with marketing, sales, product, and analytics teams to prioritize, standardize, and socialize marketing content across sales organization.
- Develop and manage marketing enablement reporting dashboards to provide actionable insights on program effectiveness, pipeline progression, and business impact.
- Utilize data analytics to identify gaps, optimize marketing and sales processes, and recommend strategic adjustments.
- Leverage sales enablement technologies and platforms for scalable distribution of content and use by Sales and Marketing [e.g. salesforce and seismic].
- Develop lead scoring strategy along with additional revenue operations approaches in partnership with sales and client marketing teams and lead implementation and reporting
- Stay current with industry, competitive trends and best practices to innovate and elevate enablement programs.
- Support additional strategic, operational and process oriented projects in support of the broader Marketing Operations team.
Qualifications/Requirements:
- Bachelor's Degree or, in lieu of a degree, a high school equivalent plus 11+ years in marketing.
- 8+ years of experience in sales enablement, marketing operations, or related roles within a B2B environment.
- Proven track record of leading marketing enablement initiatives that drive measurable revenue growth.
- Strong analytical skills with experience in marketing analytics, reporting tools such as (e.g., Tableau, Power BI), CRM platforms (e.g., Salesforce) and sales enablement (e.g., Seismic) or similar data reporting tool
- Ability and flexibility to travel for business as required
Desired Characteristics:
- MBA preferred.
- Experience managing teams and developing talent.
- Excellent leadership, communication, and stakeholder management abilities.
- Process oriented with the ability to perform due diligence, strategize new approaches and lead implementation
- Excellent leadership, communication, and stakeholder management abilities.
- Ability to work in a fast-paced, collaborative environment and adapt to changing priorities.
- Familiarity with sales methodologies and buyer journey mapping.
- Knowledge of marketing automation tools and AI-driven marketing technologies.
- Experience working in highly regulated industries is a plus.
Grade/Level: 13
The salary range for this position is
130,000.00 - 210,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
- You must be 18 years or older
- You must have a high school diploma or equivalent
- You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
- You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
- New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We're proud to have an award-winning culture for all.
Reasonable Accommodation Notice:
- Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
- If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
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