VP Integrated Marketing, Americas job in Durham
Job Type
Location
Salary
Date posted
Job title
Durham Genesys
| Job Ref: | JR110359 |
| Employer: | Genesys |
| Category: | Brand Marketing |
| Job Type: | Full Time |
Location | |
| City: | Durham |
| Map: | United States, Durham (Show on map) |
Description | |
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Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together. VP, Integrated Marketing, Americas Reports to: SVP, Demand Generation Location: United States Role overview The VP, Integrated Marketing - Americas is the regional revenue marketing executive accountable for owning and driving total pipeline creation and conversion into bookings across North America and LATAM. This leader directs an integrated, account-first go-to-market model - including Account-Based Engagement (ABE), Marketing Engaged pipeline, and BDR-generated pipeline - to accelerate pipeline progression, improve conversion rates, and deliver predictable bookings performance. The role manages a 70-person revenue marketing organization (25 marketing professionals and 45 BDRs/managers), leads a centralized Demand Hub in Raleigh/Durham, and partners closely with Americas Sales leadership and global Centers of Excellence (Digital, Campaigns, Product Marketing, Brand, Operations, Partners) to design and execute a signal-driven, AI-augmented GTM strategy tailored to the Americas. This position prioritizes Enterprise growth while scaling Commercial, Mid-Market, and SMB segments and is a primary marketing counterpart to the Americas Sales leadership team. Key responsibilities Pipeline & bookings ownership
Account-Based Engagement (ABE) & enterprise acceleration
Integrated marketing leadership (25 marketing professionals)
BDR leadership & account activation (45 BDRs)
Demand Hub leadership (Raleigh/Durham)
Sales & partner alignment
Performance monitoring & optimization
Key qualifications
Preferred qualifications
#LI-Remote #LI-AR1 Compensation: This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities. $217,400.00 - $382,200.00 Benefits:
Click here to view a summary overview of our Benefits. If a Genesys employee referred you, please use the link they sent you to apply. About Genesys: Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com. Reasonable Accommodations: If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com. You can expect a response within 24-48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email. This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation-such as application follow-ups or resume submissions-may not receive a response. Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics. Please note that recruiters will never ask for sensitive personal or financial information during the application phase. | |
ref: (JR110359) 17 hours ago
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