Head of Marketing Analytics job in Great River

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Great River, New York - NY St. George's University

Job Ref:	req1740
Employer:	St. George's University
Category:	Analytical Marketing
Location
State:	New York - NY
City:	Great River
Map:	United States, New York , Great River (Show on map)
Description
Head of Marketing Analytics This is a hybrid role based in Great River, New York. For candidates outside of the Long Island area, this role can be fully remote. Weare seeking ahighly strategic and analytically driven Head ofMarketing Analytics tojoin Medforth's Growth& Strategy Analytics team, reporting to the ExecutiveDirector of Growth & Strategy Analytics.This role leads marketing performance measurement, insights, and optimizationacross the full marketing ecosystem forthe MedforthGlobal Education (MGE) ecosystem, with primary support for St.George's University (SGU), and additionalsupport for otherMGE portfolio schools, including Rocky Vista University (RVU). Thisleader will oversee daily, weekly, and monthly reporting; advanced analytics;and continuous performance monitoring across Paid, Owned, and Earned channels.They will identify trends,diagnose performance shifts, and conduct root-cause analysis to reveal whatdrives results throughout the marketing funnel. AsMedforth's full-time expert on marketing metrics and analysis, this roletranslates complex data into clear, actionable insights that informdecision-making, improve efficiency, and support strategic growth. Partneringwith Marketing, Growth& Strategy, IT,Media, and Creative teams, this leader ensures analytics are connected, accurate,and scalable across platforms and business units. MedforthGroup (Medforth Global Healthcare Education) is a portfolio organizationfocused on healthcare education. Its institutions are among the largestproducers of new physicians entering U.S. residencies each year, with a missioncentered on addressing the global physician shortage. Key Responsibilities EnterpriseMarketing Performance Leadership Lead end-to-end marketing analytics across SGU and the broader Medforth portfolio Define and standardize marketing KPIs across brands and channels Establish a unified measurement framework connecting media, CRM, and enrollment data Serve as the central authority on marketing performance across the organization Funnel& Business Impact Measurement Reporting, Measurement & Optimization Build reporting that tracks performance across the full funnel from Lead to Enrollment Analyze cohort performance and identify drivers of conversion improvement Conduct root-cause analysis to diagnose performance shifts Quantify marketing's contribution to revenue and institutional growth Support enrollment forecasting and pipeline modeling Reporting,Insights & Executive Communication Deliver daily, weekly, and monthly performance reporting Develop executive dashboards in Tableau Translate analytics into clear business narratives and strategic recommendations Prepare materials for C-suite and Board-level reporting Attribution,Optimization & Advanced Analytics Lead deployment / refinement of multi-touch attribution (MTA) and Marketing Mix Modeling (MMM) Improve channel-level ROI measurement and incrementality analysis Can drive complex incrementality test design measurements (e.g., match-market, ARIMAX model) Conduct segmentation, cohort, and multivariate analysis Develop predictive analytics models to improve lead quality and conversion forecasting Tools, Technology & Data Governance Oversee marketing analytics infrastructure in partnership with IT and MarTech Ensure seamless integration across Google Marketing Platform, Salesforce, and Paid Media platforms Evolve GA4 configuration, tagging governance, and event tracking (e.g., UTM parameters) Maintain high standards of data integrity and reporting accuracy Cross-functional Partnership Partner with Marketing, Creative, IT, Enrollment, and Growth Strategy teams Align measurement frameworks with enterprise growth objectives Support scenario planning and strategic investment decisions Expectations for success Establish a unified marketing performance framework across brands, funnel stages, channels, and campaigns Deliver closed-loop reporting from media investment to enrollment outcomes Improve clarity into conversion bottlenecks across the application funnel Elevate executive visibility into marketing ROI and growth impact Drive measurable efficiency / effectiveness gains in channel investment Qualifications Technical& Analytical Expertise 7+ years in marketing analytics, data insights, or performance measurement. Expert proficiency in GA4, DV360, Google Marketing Platform, Marketing Cloud, and major digital analytics tools. Deep understanding of Paid, Owned, and Earned media analytics, attribution, and incrementality. Advanced skills in Tableau, Power BI, or similar BI tools. Hands-on experience with MTA frameworks and MMM. Skilled at translating complex analytics into clear insights for senior decisionmakers. Experience building scalable reporting structures and dashboards. Strong communication and data storytelling skills. Proven collaboration across marketing, media, tech, creative, and executive teams. High proficiency in Excel (advanced modeling, formulas, pivot tables). Experience with CRM systems such as Salesforce or comparable platforms. Leadership& Ways of Working Operates as a proactive self-starter who takes initiative and drives work forward with minimal direction Thrives in a fast-paced, evolving environment with multiple stakeholders and competing priorities Demonstrates strong ownership mentality: accountable for outcomes, not just outputs Brings a collaborative mindset, building trusted partnerships across Marketing, Enrollment, IT, Finance, and ETL team OtherDesired Experience Experience in higher education or enrollment marketing preferred. Command of SQL; experience with data extraction and integration. Familiarity with predictive analytics, statistical modeling, or AI tools. Success working within matrixed or multi-brand organizations. The anticipated salary range for the role is $141,000.00 - $160,000.00 per year. The final salary offered may vary and will be determined based on factors such as job-related knowledge, skills, experience, location, and education of the successful candidate. This information is provided per local law. We Are • Student Centric: We approach every task with a focus on supporting our students to achieve their lifelong learning goals in a safe, vibrant and welcoming environment. • A Global Community: We are one team with an international outlook welcoming the strength in our diversity and the value each of us brings to what we do. • Accountable: We take responsibility for our actions by being responsive, resourceful and respectful in delivering on our commitments with integrity and the highest ethical standards. • Collaborative: We support and empower one another through open communications, cooperation, sharing knowledge and taking time to always listen and show we care. • Committed to Excellence: We take pride in our ongoing pursuit for continuous improvement through creativity, rigor and best practices to produce meaningful outcomes. About University Support Services, LLC University Support Services LLC (USS) is an affiliate of St. George's University (SGU), a leading provider of international medical education. SGU students and faculty come from 151 countries to the island of Grenada, located in the West Indies. Our purpose is to support SGU to deliver best in class education for all SGU students. We put a special focus on the growing global need for diverse high-quality medical and healthcare professionals. USS is pivotal in positioning SGU as a premiere medical degree institute through its student-facing as well as functional support teams. USS is an equal opportunity employer. As such, it is company policy to fill positions with qualified candidates regardless of race, color, sex (including sexual orientation and gender presentation), age, religion, ancestry, national origin, citizenship status, pregnancy, marital status, medical condition, genetic information, disability, status in the Uniformed Services of the United States (including veteran status) or status as a victim of domestic violence, except where there is a bona fide occupational qualification. This policy protects applicants and employees from discrimination in the hiring process.

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Head of Marketing Analytics job in Great River

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Great River, New York - NY St. George's University

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