PeaceHealth is seeking a System VP Marketing and Communications in Vancouver, WA...
The System Vice President of Marketing and Communications provides visionary leadership for PeaceHealth's brand, reputation, and engagement strategies across the entire care continuum in all the communities we serve. Accountable for PeaceHealth's marketing, brand management, digital and consumer engagement, media and public relations, internal and external communications, and crisis communication, ensuring alignment between organizational strategy and culture, caregiver and physician engagement, and community perception.
This role is responsible for shaping and advancing a unified marketing, communications, and digital strategy that strengthens caregiver and community trust, supports service line growth, and amplifies the organization's mission of delivering high-quality, compassionate care.
Partnering closely with executive leadership, clinical leaders, and operational teams, this role translates organizational priorities into compelling narratives and market-facing strategies that differentiate PeaceHealth with the rapidly evolving healthcare landscape. This includes leveraging data-driven insights, consumer intelligence, and innovative communication approaches.
The Sys VP Marketing/Communications also serves as a trusted advisor to senior leadership on reputation management, stakeholder engagement, and strategic messaging during times of growth, transformation, and change. This roll will leverage data-driven insights, consumer intelligence, and innovative communication approaches.
Through a combination of strategic vision, operational excellence, and collaborative leadership, the Sys VP Marketing/Communications ensures the organization's story-its mission, impact, and commitment to the communities we serves-is communicated with clarity, authenticity, and purpose. The Sys VP Marketing/Communications is responsible to adhere to all applicable federal, state, and local laws, regulations, and standards for their areas and to be continuously ready for any survey on those regulations or standards.
ESSENTIAL FUNCTIONS
- Serves as a key member of the system leadership team to define and advance PeaceHealth's mission, brand and performance strategies and goals thorough creative, engaging communication platforms internally and externally.
- Shape and advance a unified marketing, communications, and digital strategy that strengthens caregiver and community trust, supports service line growth, and amplifies the organization's mission.
- Uses consumer and community research data and trends to inform system and community specific communications/marketing/branding/media/ programs and strategies.
- Develops media relations plans that incorporate PeaceHealth's mission and values and reflects the specific needs of each geographic location. Partners with key executives, board members and community leaders to help draft and deliver the plan.
- Manages media, reputation management and crisis management strategies in collaboration with legal, mission, operations and others as appropriate, employs a rapid response team model as appropriate. Identifies and develops key media spokespeople across the communities.
- Provides leadership for enterprise labor and workforce communications, guiding messaging strategies that promote transparency, reinforce organizational priorities, and sustain caregiver confidence during periods of change.
- Develops and manages service resources including budget and staffing structure/needs within approved parameters.
- Leads the design and execution of identified organizational events that bring organizational strategy to life and foster meaningful engagement with key stakeholders.
- Develops and promotes collaborative relationships with key stakeholders (internally and externally) and co-manages joint projects.
- Performs other duties as assigned.
QUALIFICATIONS
REQUIRED EDUCATION
- Bachelor's degree in business, marketing or management.
- Master's degree in business, marketing or management or related field or a combination of education and professional experience that provides the requisite knowledge, skills and abilities to successfully perform the job.
REQUIRED EXPERIENCE
- Minimum of 10 years management experience leading internal and external corporate communications and affairs in a senior leadership position in strategic corporate communications where responsible for brand/identity building, social media, crisis management and/or similar.
- Experience leading marketing and communications teams across a system with distinct communities in a service delivery model.
- Proven strategy and media spokesperson experience in organizational reputation protection, issues management, crisis communications management, and labor union communications.
- Demonstrated track record in using consumer data to develop brand identity that reaches the hearts and minds of specific populations and communities.
- Experience selecting and implementing social media and other digital technologies for real time communications and engagement.
- Non-profit, mission based healthcare and hospital experience in a marketing and communications role. (Preferred)
REQUIRED SKILLS
- Excellent interpersonal skills and ability to develop important relationships with key stakeholders.
- Good conflict management and negotiation skills.
- Ability to analyze complex issue and develop relevant and realistic plans, programs and recommendations.
- Ability to translate strategy into action and communicate complex issues in a simple manner.
- Effective and engaging communicator with strong written and oral communications/presentation skills.
- Works collaboratively with various stakeholder groups; Boards, President/CEO, Senior Leadership Team and other clinical/operational, mission and philanthropic leaders.
- Ability to build, motivate and inspire diverse and highly productive, collaborative teams across geographic regions.
- Ability to develop and deliver communications training to executives, leaders, and caregivers designed to achieve desired mission and business goals and messages.
- Results-oriented leadership and capable of demonstrating outcomes and ROI.
The salary range for this job opening at PeaceHealth is
$341,409 - $460,912. The hiring rate is dependent upon several factors, including but not limited to education, training, work experience, seniority, etc.
PeaceHealth is committed to the overall wellbeing of our caregivers: physical, emotional, financial, social, and spiritual. We offer a strong total rewards package. Benefits include 403b retirement plans with employer base and matching contributions, 457 plans, medical/dental/vision coverage, unlimited time off, employer-paid life and disability with buy-up options, wellness benefits and expanded EAP and mental health programs.
See how PeaceHealth is committed to Inclusivity, Respect for Diversity and Cultural Humility.
For full consideration of your skills and abilities, please attach a current resume with your application. EEO Affirmative Action Employer/Vets/Disabled in accordance with applicable local, state, or federal laws.
WORKING CONDITIONS
Lifting
- Consistently operates computer and other office equipment.
- Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects.
- Sedentary work.
Environmental Conditions
- Predominantly operates in an office environment.
Mental/Visual
- Ability to communicate and exchange accurate information.
- The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
|
Share
Tweet
LinkedIn
