VP Marketing Lead - Franchise job in Atlanta
Job Type
Location
Salary
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Atlanta, Georgia - GA We Are Rosie
| Job Ref: | 3743990012413517 |
| Employer: | We Are Rosie |
| Category: | General Marketing |
| Job Type: | Contract |
Location | |
| State: | Georgia - GA |
| City: | Atlanta |
| Map: | United States, Georgia , Atlanta (Show on map) |
Description | |
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Company Description
We are currently engaged with a large, PE-backed franchise brand client in active marketing transformation - shifting from a legacy direct mail model to a fully defined digital local marketing program for a national franchisee network. The program doesn't yet exist in any practical form. Franchisees have been told to spend on local marketing but given no guidance on what that means, which channels to use, or which vendors to work with. This VP/Director role owns the work of defining and building that program - while serving as the senior day-to-day partner to leadership and earning trust with franchise owners who have been let down before. This is a hands-on operator role inside a franchise system under genuine pressure to perform. The right person understands that environment and knows how to move quickly inside it. Job Description We are looking for a senior marketing operator to step into a franchise brand in active transformation and lead the marketing effort from day one. The brand is shifting its marketing model but has not yet defined what that looks like in practice for franchisees. This person walks into that situation, assesses what matters most, and gets to work. This is not a consulting role. It is a hands-on operator role that requires someone who understands how franchise systems actually work - the economics, the franchisor-franchisee relationship, and how to earn trust quickly with business owners who have been let down before. The right person thinks in outcomes, moves with urgency, and knows how to translate complex program design into practical guidance franchisees can act on. Contract Details
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Additional Information We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world's biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that's better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek's Fastest Growing Agencies in 2021. We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law. | |
ref: (3743990012413517) 4 hours ago
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