Sr. Director, Lifecycle Marketing job in El Segundo
Job Type
Location
Salary
Date posted
Job title
El Segundo, California - CA DIRECTV
| Job Ref: | R260094 |
| Employer: | DIRECTV |
| Category: | General Marketing |
| Job Type: | Full Time |
| Salary and Benefits: | USD 162,593.00 - 295,113.00 per year |
Location | |
| State: | California - CA |
| City: | El Segundo |
| Map: | United States, California , El Segundo (Show on map) |
Description | |
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DIRECTV is seeking a transformational marketing leader to serve as Sr. Director, Lifecycle Marketing, responsible for driving enterprise-wide communications strategy, AI-enabled decisioning, and performance optimization across the full customer lifecycle. In this high-visibility role, you will lead a high-performing team of lifecycle marketing professionals while serving as a key executive stakeholder, shaping and presenting the strategic roadmap, financial impact, and transformation agenda to senior leadership.
This role sits at the intersection of marketing strategy, data science, and technology, requiring a leader who can bridge sophisticated analytical thinking with executional excellence. You will own the end-to-end lifecycle communications strategy, govern cross-channel journeys, and lead the transition from manual, rule-based campaign execution to scalable, NBA-driven decisioning and AI-enabled automation. Your work will directly influence customer retention, long-term value creation, and a projected three-year multi-million-dollar financial benefit across product lines and lifecycle segments. The ideal candidate is an analytically rigorous, strategically minded leader with deep expertise in lifecycle or CRM marketing, a strong command of marketing technology and automation, and a proven track record of building and developing high-performing teams in a complex, matrixed organization. Here's what you'll do: Enterprise Communications Strategy, Governance & Team Leadership (35%)
NBA Decisioning, AI Enablement & Automation Transformation (35%)
Performance Management, Analytics & Optimization (30%)
What you'll need to be successful:
May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer's proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law. This is a remote position that can be located anywhere in the contiguous United States. #LI-Remote A career with us comes with big rewards: DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location. The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. DIRECTV WAGE ZONES: $162,593 - $295,113 Low (N1): $162,593 - $243,789 Mid (N2): $171,150 - $256,620 High (N3): $188,265 - $282,282 Top (N4): $196,823 - $295,113 Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package. Apply today! Fair Chance Ordinance Notice for Los Angeles County applying for jobs at DIRECTV Compliance Notice Regarding Use of Automated Decision-Making Tools in Hiring Process | |
ref: (R260094) 2 days ago
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