VP, Direct Marketing - Customer Acquisition job in Fort Collins
Job Type
Location
Salary
Date posted
Job title
Fort Collins, Colorado - CO BillGO, Inc.
| Job Ref: | 406940 |
| Employer: | BillGO, Inc. |
| Category: | General Marketing |
| Job Type: | Full Time |
Location | |
| State: | Colorado - CO |
| City: | Fort Collins |
| Post Code: | 80528 |
| Map: | United States, Colorado , Fort Collins (Show on map) |
Description | |
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VP, Direct Marketing - Acquisition
BillGO is seeking a VP, Direct Marketing - Acquisition to lead and scale our small business acquisition engine for BillGO Exchange. This role is responsible for defining and executing a multi-channel direct marketing strategy that drives efficient, measurable customer growth. Building on an established foundation, this leader will own the ongoing optimization and scaling of direct marketing channels, including email, direct mail, and digital, while advancing targeting, measurement, and vendor strategy. This role sits at the intersection of growth strategy, marketing execution, and data-driven optimization, partnering closely with business leadership, product, and engineering teams to drive performance. Why This Role Matters This role is critical because it directly drives how BillGO acquires new small business customers at scale through owned and targeted channels. By building a disciplined, data-driven direct marketing engine, this role ensures that acquisition efforts are efficient, measurable, and continuously improving. Without this role, direct marketing efforts risk being fragmented, under-optimized, or limited in scale. With it, BillGO gains a cohesive strategy and execution engine that improves targeting, increases conversion, and maximizes return on marketing investment to fuel sustainable growth. What You'll Do Acquisition Strategy & Channel Ownership
Campaign Strategy & Execution Excellence
Performance Optimization & Measurement
Data, Targeting & Addressability
Technology & Vendor Strategy
Cross-Functional Leadership
What You Bring
Preferred
Compensation We offer a competitive compensation package, including:
This role is about more than compensation, it's about the opportunity to transform how small businesses thrive in the digital economy. | |
ref: (406940) 5 hours ago
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